How should I store my bras?

Storing your bras properly preserves their structure and extends their lifespan.

For molded and foam-cup styles, fasten the hooks and store them flat with cups facing forward, nesting multiple bras cup-to-cup in a drawer rather than folding them in half, which can warp the carefully crafted shape and cause permanent creasing.

Organize your collection using drawer dividers to create dedicated spaces for different bra types, and if hanging becomes necessary due to space constraints, clip bras by the center gore or band only and never by the straps, which stretches the elastic over time and compromises the garment's ability to deliver consistent support. Allow each bra to rest 24-48 hours between wears to let the elastic recover, and always ensure bras are completely air-dried before storage to prevent moisture damage and maintain the integrity of the fabrics. Store your collection in a cool, dry location away from direct sunlight and heat sources, as UV rays and high temperatures accelerate elastic breakdown and can affect the performance of the supportive elements that make these garments work so effectively for your active lifestyle.