Why do my breasts hurt when I wear a bra?

Breast discomfort when wearing a bra stems from several common causes. 

Bra pain frequently comes from improperly engineered bras that lack proper fit and support, creating tissue strain throughout the day when your body moves. This can be especially true if you're wearing the incorrect bra size. Use our bra size calculator to find your current sizing.

Hormonal fluctuations during menstruation or other cycles can temporarily increase breast sensitivity, making even well-designed bras feel uncomfortable during certain times. 

For the most comfortable wear experience, opt for a wireless style made with high quality fabric that's in your correct size.