Why do bras ride forward?

Bras ride forward primarily due to a loose or fatigued band that fails to provide adequate anchor support around your torso.

When the band is too large or stretched out, gravity pulls the cups downward in front while hiking the back upward, creating that frustrating forward migration that has you constantly adjusting throughout the day.

Cup and breast shape mismatches compound this issue. When cups are too small, too shallow, or the gore doesn't sit flat against your sternum, your breast tissue pushes the bra off your natural fold and up your chest. Additionally, overtightened straps that compensate for a loose band actually worsen the problem by yanking the back higher and tipping the front lower, while factors like slick fabrics, sweat, and movement reduce friction and allow the bra to slide around your body.

The solution lies in securing a properly fitted band that sits level all the way around (your primary support anchor), paired with cups that match your breast shape and volume, so you can move confidently without the constant need to readjust your bra.