Why do bras need underwires?

Bras do not require underwires to provide effective support and shaping. Underwires function as one design tool among many, acting as a semi-rigid frame that can contribute to lift and separation, but the band and overall bra construction deliver the majority of support, not the wire itself.

Modern wire-free designs achieve meaningful lift and security through innovative engineering like bonded underbust cradles, molded cups, high performance fabrics, and wider wings that eliminate the need for traditional underwires while maintaining a sculpted silhouette.

The choice between wired and wireless depends entirely on your personal comfort preferences, fit needs, and style goals, whether you want the extra definition that underwires can provide for structured outfits or prefer the all-day comfort of thoughtfully designed wireless options.