Should I buy bras online or in‑store?

Buying bras both online and in-store offers distinct advantages that cater to different shopping preferences.

In-store shopping provides immediate try-on experience with professional fittings, which is especially beneficial if you're unsure of your current size or need guidance on support and fit for your specific needs. 

Online shopping delivers convenience and access to a wider variety of styles, sizes, and brands with many retailers offering virtual fitting tools and generous return policies that let you explore options in the comfort of your home.

The ideal approach often combines both methods: start with an in-store professional fitting to determine your correct size and preferred styles, then transition to online shopping once you understand which designs provide the support and coverage you need.