What is a viral bra and why has it become popular?

A 'viral bra' refers to a bra that has gained extraordinary popularity through social media platforms like TikTok or Instagram, where women share their genuine excitement about its game-changing fit, comfort, or functionality.

These bras typically solve common pain points that traditional bras fail to address—whether it's superior support without underwires, innovative lifting technology, or inclusive sizing that celebrates all body types. The authenticity of real women's testimonials creates a ripple effect, as viewers witness the confidence and comfort these bras provide, making them eager to experience the transformation themselves.