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Bras
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Discounted40G Bra Size
All Bra Sizes
These Honeylove bras are designed to comfortably lift and support a 40G cup size. Browse our collection of 40G bras and find your perfect fit.
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V-Neck Bra
Wireless Bra
This wire-free bra swaps rigid underwire for a bonded cradle that offers outstanding comfort while maintaining full support. The luxurious brushed lining rests feather-light against your body, and the hardware-free design vanishes invisibly under your most figure-hugging pieces. Raw-cut edges and seamless construction guarantee a sleek, bulge-free profile every single wear.
View More DetailsV-Neck Bra
$64
$58
CrossOver Bra
Wireless Bra
Distinctive mesh accents elevate this wireless bra beyond the ordinary. A bonded cradle delivers exceptional comfort and lift without traditional underwire. Wide side panels smooth and contain for a seamless silhouette at the back and sides. Convertible, adjustable straps allow you to customize your support. High-performance four-way stretch fabric adapts and moves with your body.
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SoftForm Bra
Wireless Bra
We took our perfectly fitted, super supportive, V-Neck Bra and gave it the softest, most magical fabric ever. This wireless bra features a bonded cradle that replaces underwire for maximum comfort and support. The bra's hardware-free design lies invisibly underneath tight clothing for a truly invisible finish.
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Silhouette Bra
Wireless Bra
Flexible stretch silicone features a soft velveteen flocking that delivers adaptable support. Designed with a bonded cradle that eliminates underwire and smoothing side panels across the back and sides. Seamless, raw-cut construction vanishes beneath any outfit. Adjustable, convertible straps let you dial in your ideal fit.
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CrossOver V-Neck Bra
Wireless Bra
Designed with our signature mesh and a lower-cut neckline. This wire-free bra features a bonded cradle that provides lift and support without underwire. Smoothing wings refine your shape and eliminate back and arm bulges. Straps are adjustable and convertible so you can find your perfect fit. Adjustable, convertible straps and four-way stretch fabric help fit the bra to your exact shape.
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CrossOver Contour Bra
Wireless Bra
Our iconic CrossOver bra has been elevated with integrated lightweight foam cups that deliver enhanced lift and a naturally sculpted profile. Designed with dedicated cup and band measurements, this style guarantees a tailored, impeccable fit. Permanent foam cups take the place of removable inserts. A concealed bonded framework offers reliable support while eliminating underwire, and extended smoothing side panels create an invisible, streamlined look beneath any outfit. Luxe fabrics with four-way stretch move effortlessly with your body. Customizable, convertible straps allow you to dial in your perfect comfort level.
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X Balance Bra
Wireless Bra
The X Balance Bra is designed to lift, separate, and support better than any other wireless bra on the market.• Soft elastic intersects at the center delivering beautiful separation and eliminating uniboob.• Built-in light molded foam cups provide shape and lift without adding bulk.• Floating mesh provides extra hold and has a beautiful sheer appearance at the neckline.• Ultra-plush elastic underband feels like a soft hug with the perfect amount of recovery.• Adjustable straps and hook and eye back closure let you customize your fit.• Patent-pending
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CloudEmbrace Bra with CloudWire
Underwire Bra
Meet the world's most comfortable underwire bra. • Flexible CloudWire is wrapped in light, airy foam for a protective cushion and zero chance of wire-poking• This cloud-like t-shirt bra features molded marshmallow foam cups for modesty, support and shape without adding bulk.• CloudFuse honeycomb bonding and super soft raw cut wings provide extra back and side smoothing.• Beautiful S-shaped perfect coverage neckline flatters your natural shape and gives the exact right amount of coverage.• Addjustable, convertible straps can be crossed in the back for a racerback fit and added security.• Patent-pending
View More DetailsUnderwire Bra
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Silhouette Roses Bra
Wireless Bra
Flexible silicone in a signature rose pattern features soft velveteen flocking that delivers enhanced support. The bonded cradle replaces traditional underwire, while wide side panels smooth your back and sides for a seamless silhouette. Raw-cut construction ensures this wireless bra disappears beneath any outfit. Adjustable, convertible straps let you customize your fit with complete control.
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CrossOver Lace Bra
Lace Bra
Refined flat lace accents transform an everyday essential into something special. Engineered with a bonded underbust cradle that eliminates traditional underwire, sculpting side wings that smooth your back and underarm zones, and molded foam cups that enhance your natural shape. Convertible, adjustable straps adapt to your frame, while plush four-way stretch fabric moves seamlessly with you throughout the day.
View More DetailsLace Bra
CrossFlex Activity Bra
Wireless Bra
Designed for everyday wear and gentle movement, this bra provides unmatched support and comfort. It’s softer and more flexible than a typical bra, yet delivers the hold of an active style. The silicone-padded band and smoothing wings shape and support from every angle. Adjustable straps and a hook-and-eye back closure make dressing simple. Cloudfuse™ bonding replaces traditional underwire, giving you wireless comfort without sacrificing lift.
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CloudLift Bra with CloudWire
Underwire Push-Up Bra
Forget what you know about push-up bras. The CloudLift Bra is designed to give you a lifted look, not a larger cup size. It looks natural, feels incredible, and is totally everyday wearable. • Boost technology pushes from the lower cup only, creating a more rounded swell and increased firmness.• Molded foam cups provide shape and modesty without ever digging into your neckline.• Cloudwire technology embeds a semi-flexible wire inside a cushioned channel at the base of the cup.• Smoothing wings create a seamless finish under clingy T-shirts and clothing.• Adjustable straps and hook and eye back closure let you customize your fit.
View More DetailsUnderwire Push-Up Bra
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CloudShape Bra with CloudWire
Underwire Bra
A t-shirt bra made so perfectly, from fit to comfort features, that you’ll completely forget you’re wearing it.• Cloudwire is the evolution of underwire. We embed a semi-flexible wire inside light foam padding to protect your skin while providing great support.• Disappearing edge cups become gradually thinner as it approaches the neckline so that it completely disappears under fitted tops. • CloudFuse silicone at the inner wing smooths the back and sides, and clean bonded finishes lay flat against the skin. • Cup and band sizing ensures a perfect fit every time.
View More DetailsUnderwire Bra
CloudEmbrace Bra
Wireless Bra
Experience weightless comfort with the wireless bra that feels like a soft cloud. Molded memory foam cups lift, shape, and support effortlessly, while our Cloudfuse™ honeycomb bonding replaces bulky seams for a smooth, invisible look under clothing. Wide, smoothing wings along the underarms, sides, and back prevent bulging, and adjustable, convertible straps pair perfectly with any neckline.
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White Hot Summer Bra Bundle
This bundle includes Honeylove’s CrossOver Bra and CloudEmbrace Bra. Purchase the White Hot Summer Bra Bundle and save.
View More DetailsWhite Hot Summer Bra Bundle
$143
$115
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Superpower BriefWhat is a 40G bra?
The letter in your bra size — called the cup size — reflects how much larger your bust is compared to your band measurement. For a G cup, your bust is roughly 7 inches greater than your underbust measurement.
The number in your bra size, like the “38” in 38G, refers to your band size, which measures the distance around your ribcage just below your bust. Since the band provides the majority of a bra’s support, not the straps, getting the right band size is essential for a comfortable, supportive, and secure fit all day long.
Key bra features for 40G bra size
For a 40G bra size, finding the right balance of support, comfort, and shaping is essential. Look for bras with full-coverage cups, strong underwire or bonded support at the bust, and reinforced side panels.
These features work together to lift, shape, and stabilize the bust throughout the day. For everyday wear, choose styles with wide, cushioned straps and a firm, supportive band to evenly distribute weight and reduce shoulder or back strain.
Full-cup bras are particularly effective for achieving a smooth, lifted silhouette while maintaining all-day comfort. Minimizer bras can help reduce the profile of your chest without flattening your shape.
If you prefer a lighter, more relaxed option, explore wireless bras with molded cups or structured bonding. These designs offer gentle shaping and support for 40G bra sizes while allowing for greater flexibility and freedom of movement.
Those with larger band sizes should look for bras designed with broad, smoothing wings and a sculpted back panel that helps eliminate bulges and ensures a smooth finish under clothing.
Ideal fit for a G cup bra
For someone with a G cup, the ideal bra fit prioritizes maximum support, full coverage, and stability without sacrificing comfort. The cups should completely contain the bust, offering a smooth, lifted, and rounded shape with no gaping, bulging, or spillage.
The band provides the foundation of support. It should feel firm and anchored around your ribcage, lying level across your back.
It should be snug enough to stay in place but not so tight that it restricts movement (you should be able to fit two fingers underneath comfortably). The cups should fully encase your breast tissue, sitting flush against your chest with no wrinkles, overflow, or empty space.
The center gore (the middle part of the bra) should rest securely and evenly against your sternum, helping maintain lift, separation, and balanced support. For G cups, look for wide, padded straps, reinforced underwire, and structured cups with side support or multi-part construction to evenly distribute weight, prevent shoulder strain, and ensure long-lasting comfort and shape.
Choosing the right 40G bra
Start by using our bra size calculator to confirm your 40G size. Once you’ve identified your perfect fit, think about your top priorities as a G cup — whether it’s lift, shaping, or all-day comfort — and choose the style that complements your needs.
Elegant mesh details, supportive full-coverage cups, and adjustable straps make the CrossOver Bra both stylish and functional. It’s an ideal choice for a 40G size looking for a blend of beauty and dependable support.
Perfect for everyday wear, the Silhouette Bra delivers reliable lift and lasting comfort. Its adjustable features allow a 40G size to personalize the fit for effortless support and confidence all day long.
Crafted from soft, stretchy fabric with a hardware-free design, the SoftForm Bra provides a barely-there feel. It’s the perfect option for a 40G size who enjoys light, relaxed support for lounging or easygoing days.
Supportive foam cups and gentle padding give the CloudEmbrace Bra smooth shaping and subtle lift. It’s ideal for a 40G size seeking structured comfort and a naturally contoured silhouette.