UP TO 50% OFF SITEWIDE. Shop Sale
We think you'll love these
Click to view our Accessibility Statement or contact us with accessibility related questions at 855-740-8229.Skip to content
Want 20% back + free shipping?
Join HoneyClub for 20% store credit, early sale access, and members-only offers.
*$24 billed annually, open to US customers only.
You are shopping in United States.
Bras
Shapewear
Tops
Bodysuits
Underwear
Bottoms
Discounted40G Bra Size
All Bra Sizes
These Honeylove bras are designed to comfortably lift and support a 40G cup size. Browse our collection of 40G bras and find your perfect fit.
Save 20%
V-Neck Bra
Wireless Bra
This wireless bra features a bonded cradle that replaces underwire for maximum comfort and support. Premium brushed lining is feather-soft against skin. The bra's hardware-free design lies invisibly underneath tight clothing. Raw cut, seamless bra construction eliminates any chance of bulging.
View More DetailsV-Neck Bra
$64
$52
Save 10%
CrossOver Bra
Wireless Bra
Distinctive mesh accents elevate this wireless bra beyond the ordinary. A bonded cradle delivers exceptional comfort and lift without traditional underwire. Wide side panels smooth and contain for a seamless silhouette at the back and sides. Convertible, adjustable straps allow you to customize your support. High-performance four-way stretch fabric adapts and moves with your body.
View More DetailsSave 20%
CloudEmbrace Bra
Wireless Bra
The wireless bra that feels like you're wearing a cloud. This bra features molded memory foam cups that support, lift, and shape. Cloudfuse™ honeycomb bonding eliminates the need for bulky seams, resulting in an invisible appearance underneath clothing. Wide, smoothing wings at the underarms, sides, and back eliminate bulging. The bra's perfect coverage cups and adjustible, convertible straps work with a variety of necklines.
View More DetailsSave 10%
SoftForm Bra
Wireless Bra
We transformed our best-fitting, highly supportive V-Neck Bra by crafting it in the softest, most enchanting fabric yet. This wire-free style relies on a bonded cradle for support and comfort, eliminating the need for traditional underwire. Its sleek, hardware-free design remains completely invisible under even the most form-fitting outfits.
View More DetailsSoftForm Bra
$69
$63
Save 20%
Silhouette Bra
Wireless Bra
Supple stretch silicone paired with plush velveteen flocking provides responsive, adaptable support. Engineered with a bonded cradle that replaces traditional underwire and features smoothing side panels that wrap the back and sides. Raw-cut, seamless construction disappears under every garment. Convertible, adjustable straps allow you to customize your perfect fit.
View More DetailsSave 10%
CrossOver V-Neck Bra
Wireless Bra
Constructed with our exclusive mesh fabric and featuring a plunging V-neckline. This wire-free style includes a bonded underband that provides lift and support without any metal hardware. Sculpting side panels shape your figure and eliminate overflow at the back and underarms. Adjustable, convertible straps allow for tailored fit preferences. Flexible, multi-way straps combined with four-way stretch fabric guarantee the bra molds perfectly to your individual shape.
View More DetailsSave 20%
CrossOver Contour Bra
Wireless Bra
Our signature CrossOver bra has been elevated with integrated light foam cups that deliver enhanced support and a naturally contoured silhouette. Designed with cup and band sizing, this style ensures a tailored, flawless fit. Fixed foam cups eliminate the need for removable pads, while a concealed bonded cradle offers lift without underwire. Wider smoothing wings create a seamless profile under any outfit. Premium four-way stretch fabric moves with you and feels luxurious against your skin. Adjustable, convertible straps allow you to customize your comfort and coverage.
View More DetailsSave 20%
Silhouette Roses Bra
Wireless Bra
Flat, flexible silicone in a custom rose design is coated in soft velveteen flocking for extra support. A bonded cradle eliminates the need for underwire, and wide wings are designed to smooth the back and sides. This wireless bra’s raw cut construction lays invisibly under clothing. Straps are adjustable and convertible to give you control over your fit.
View More DetailsNew!
CloudEmbrace Bra with CloudWire
Underwire Bra
Meet the world's most comfortable underwire bra. • Flexible CloudWire is wrapped in light, airy foam for a protective cushion and zero chance of wire-poking• This cloud-like t-shirt bra features molded marshmallow foam cups for modesty, support and shape without adding bulk.• CloudFuse honeycomb bonding and super soft raw cut wings provide extra back and side smoothing.• Beautiful S-shaped perfect coverage neckline flatters your natural shape and gives the exact right amount of coverage.• Addjustable, convertible straps can be crossed in the back for a racerback fit and added security.• Patent-pending
View More DetailsUnderwire Bra
New!
X Balance Bra
Wireless Bra
The X Balance Bra is designed to lift, separate, and support better than any other wireless bra on the market.• Soft elastic intersects at the center delivering beautiful separation and eliminating uniboob.• Built-in light molded foam cups provide shape and lift without adding bulk.• Floating mesh provides extra hold and has a beautiful sheer appearance at the neckline.• Ultra-plush elastic underband feels like a soft hug with the perfect amount of recovery.• Adjustable straps and hook and eye back closure let you customize your fit.• Patent-pending
View More DetailsSave 15%
CrossOver Lace Bra
Lace Bra
Subtle flat lace accents transform this everyday staple into something genuinely elegant. Engineered with a bonded underbust cradle that eliminates the need for conventional underwire, structured side wings that contour back and underarm zones, and molded foam cups that enhance your natural shape. Flexible, adjustable straps conform to your individual frame, while plush four-way stretch fabric moves seamlessly with you throughout the day.
View More DetailsLace Bra
CrossOver Lace Bra
$69
$59
Save 10%
CrossFlex Activity Bra
Wireless Bra
Designed for everyday wear and gentle movement, this bra provides unmatched support and comfort. It’s softer and more flexible than a typical bra, yet delivers the hold of an active style. The silicone-padded band and smoothing wings shape and support from every angle. Adjustable straps and a hook-and-eye back closure make dressing simple. Cloudfuse™ bonding replaces traditional underwire, giving you wireless comfort without sacrificing lift.
View More DetailsPre-Order
CloudLift Bra with CloudWire
Underwire Push-Up Bra
Forget what you know about push-up bras. The CloudLift Bra is designed to give you a lifted look, not a larger cup size. It looks natural, feels incredible, and is totally everyday wearable. • Boost technology pushes from the lower cup only, creating a more rounded swell and increased firmness.• Molded foam cups provide shape and modesty without ever digging into your neckline.• Cloudwire technology embeds a semi-flexible wire inside a cushioned channel at the base of the cup.• Smoothing wings create a seamless finish under clingy T-shirts and clothing.• Adjustable straps and hook and eye back closure let you customize your fit.
View More DetailsUnderwire Push-Up Bra
Bestsellers
Shop All
Crossover Bra
CloudEmbrace Bra
Silhouette Bra
Softform Bra
Superpower Short
Liftwear Cami
Everyday Undies
Cami Bodysuit
Superpower BriefWhat is a 40G bra?
The letter in your bra size — called the cup size — reflects how much larger your bust is compared to your band measurement. For a G cup, your bust is roughly 7 inches greater than your underbust measurement.
The number in your bra size, like the “38” in 38G, refers to your band size, which measures the distance around your ribcage just below your bust. Since the band provides the majority of a bra’s support, not the straps, getting the right band size is essential for a comfortable, supportive, and secure fit all day long.
Key bra features for 40G bra size
For a 40G bra size, finding the right balance of support, comfort, and shaping is essential. Look for bras with full-coverage cups, strong underwire or bonded support at the bust, and reinforced side panels.
These features work together to lift, shape, and stabilize the bust throughout the day. For everyday wear, choose styles with wide, cushioned straps and a firm, supportive band to evenly distribute weight and reduce shoulder or back strain.
Full-cup bras are particularly effective for achieving a smooth, lifted silhouette while maintaining all-day comfort. Minimizer bras can help reduce the profile of your chest without flattening your shape.
If you prefer a lighter, more relaxed option, explore wireless bras with molded cups or structured bonding. These designs offer gentle shaping and support for 40G bra sizes while allowing for greater flexibility and freedom of movement.
Those with larger band sizes should look for bras designed with broad, smoothing wings and a sculpted back panel that helps eliminate bulges and ensures a smooth finish under clothing.
Ideal fit for a G cup bra
For someone with a G cup, the ideal bra fit prioritizes maximum support, full coverage, and stability without sacrificing comfort. The cups should completely contain the bust, offering a smooth, lifted, and rounded shape with no gaping, bulging, or spillage.
The band provides the foundation of support. It should feel firm and anchored around your ribcage, lying level across your back.
It should be snug enough to stay in place but not so tight that it restricts movement (you should be able to fit two fingers underneath comfortably). The cups should fully encase your breast tissue, sitting flush against your chest with no wrinkles, overflow, or empty space.
The center gore (the middle part of the bra) should rest securely and evenly against your sternum, helping maintain lift, separation, and balanced support. For G cups, look for wide, padded straps, reinforced underwire, and structured cups with side support or multi-part construction to evenly distribute weight, prevent shoulder strain, and ensure long-lasting comfort and shape.
Choosing the right 40G bra
Start by using our bra size calculator to confirm your 40G size. Once you’ve identified your perfect fit, think about your top priorities as a G cup — whether it’s lift, shaping, or all-day comfort — and choose the style that complements your needs.
Elegant mesh details, supportive full-coverage cups, and adjustable straps make the CrossOver Bra both stylish and functional. It’s an ideal choice for a 40G size looking for a blend of beauty and dependable support.
Perfect for everyday wear, the Silhouette Bra delivers reliable lift and lasting comfort. Its adjustable features allow a 40G size to personalize the fit for effortless support and confidence all day long.
Crafted from soft, stretchy fabric with a hardware-free design, the SoftForm Bra provides a barely-there feel. It’s the perfect option for a 40G size who enjoys light, relaxed support for lounging or easygoing days.
Supportive foam cups and gentle padding give the CloudEmbrace Bra smooth shaping and subtle lift. It’s ideal for a 40G size seeking structured comfort and a naturally contoured silhouette.