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Discounted40E Bra Size
These Honeylove bras are designed to comfortably lift and support a 40E cup size. Browse our collection of 40E bras and find your perfect fit.
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V-Neck Bra
Wireless Bra
Raw-edge, seamless bra engineering removes every risk of visible lines or bulging. The hardware-free construction disappears flawlessly beneath form-fitting garments. Luxuriously brushed interior lining feels cloud-soft on skin. A bonded cradle architecture substitutes traditional underwire, delivering exceptional comfort alongside reliable support.
View More DetailsV-Neck Bra
$64
$58
CrossOver Bra
Wireless Bra
Honeylove's signature mesh details take this wireless bra to the next level. This wireless bra features a bonded cradle that replaces underwire for maximum comfort and support. A smoothing bra wing eliminates bulges at the back and underarm. Adjustable, convertible bra straps let you modify your fit. Premium four-way stretch fabric molds and expands to your shape.
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CloudEmbrace Bra
Wireless Bra
Experience weightless comfort with the wireless bra that feels like a soft cloud. Molded memory foam cups lift, shape, and support effortlessly, while our Cloudfuse™ honeycomb bonding replaces bulky seams for a smooth, invisible look under clothing. Wide, smoothing wings along the underarms, sides, and back prevent bulging, and adjustable, convertible straps pair perfectly with any neckline.
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SoftForm Bra
Wireless Bra
We took our perfectly fitted, super supportive, V-Neck Bra and gave it the softest, most magical fabric ever. This wireless bra features a bonded cradle that replaces underwire for maximum comfort and support. The bra's hardware-free design lies invisibly underneath tight clothing for a truly invisible finish.
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CrossOver V-Neck Bra
Wireless Bra
Designed with our signature mesh and a lower-cut neckline. This wire-free bra features a bonded cradle that provides lift and support without underwire. Smoothing wings refine your shape and eliminate back and arm bulges. Straps are adjustable and convertible so you can find your perfect fit. Adjustable, convertible straps and four-way stretch fabric help fit the bra to your exact shape.
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Silhouette Bra
Wireless Bra
Flexible stretch silicone combined with soft velveteen flocking delivers dynamic, personalized support. Constructed with a bonded support system that eliminates uncomfortable underwire and includes contouring side panels that smooth the back and sides. Invisible, raw-cut edges vanish beneath any outfit. Convertible, adjustable straps let you dial in your ideal fit.
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CrossFlex Activity Bra
Wireless Bra
Designed for everyday wear and gentle movement, this bra provides unmatched support and comfort. It’s softer and more flexible than a typical bra, yet delivers the hold of an active style. The silicone-padded band and smoothing wings shape and support from every angle. Adjustable straps and a hook-and-eye back closure make dressing simple. Cloudfuse™ bonding replaces traditional underwire, giving you wireless comfort without sacrificing lift.
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Silhouette Roses Bra
Wireless Bra
Flexible silicone in a signature rose pattern features soft velveteen flocking that delivers enhanced support. The bonded cradle replaces traditional underwire, while wide side panels smooth your back and sides for a seamless silhouette. Raw-cut construction ensures this wireless bra disappears beneath any outfit. Adjustable, convertible straps let you customize your fit with complete control.
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CrossOver Contour Bra
Wireless Bra
The iconic CrossOver bra now features built-in lightweight foam cups that provide superior support and a beautifully shaped profile. Engineered with precise cup and band measurements, this design guarantees a personalized, perfect fit. Permanent foam cups remove the hassle of removable inserts, while a hidden bonded underbust structure lifts and centers without wires. Extended side panels smooth and sculpt for a flawless look beneath everything you wear. High-performance stretch fabric in four directions adapts to your body and delivers a soft, luxe feel. Convertible, adjustable straps let you dial in your ideal level of support and style.
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CrossOver Lace Bra
Lace Bra
Signature flat lace accents transform this everyday staple into something special. Engineered with a bonded cradle that eliminates the need for underwire, smoothing side wings that minimize back and underarm spillage, and contoured foam cups that flatter your natural shape. Convertible, adjustable straps customize the fit to your frame, while plush four-way stretch fabric moves seamlessly with you throughout the day.
View More DetailsLace Bra
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CloudEmbrace Bra with CloudWire
Underwire Bra
Meet the world's most comfortable underwire bra (patent pending). Flexible CloudWire™ is embedded in this bra's plush foam padding for a protective cushion and zero chance of poke-through. This modern, light-as-a-cloud t-shirt bra features molded foam cups for support and shape, CloudFuse™ honeycomb bonding for extra back and side smoothing, and adjustable straps. The evolution of underwire is here. Flexible CloudWire™ is embedded into foam padding Molded foam cups shape and support CloudFuse™ honeycomb silicone provides back and side smoothing Adjustable straps and back closure Patent pending
View More DetailsUnderwire Bra
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X Balance Bra
Wireless Bra
The patent-pending X Balance Bra is designed to lift, separate, and support better than any other wireless bra on the market. Its signature crisscrossing “X” at the center front delivers beautiful separation and eliminates uniboob. Adjustable straps, full coverage cups, and a soft but supportive underband make this the perfect option for anyone seeking comfort and definition.
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Crossover Bra
CloudEmbrace Bra
Silhouette Bra
Softform Bra
Superpower Short
Liftwear Cami
Everyday Undies
Cami Bodysuit
Superpower BriefWhat is a 40E bra?
The letter in your bra size, also known as your cup size, shows how much fuller your bust is compared to your band measurement. For an E cup, that means your bust is about 5 inches larger than your underbust.
The number in your bra size, like the “38” in 38E, refers to your band size, which measures the circumference around your ribcage just below your bust. Because the band provides the majority of a bra’s support rather than the straps, finding the right band size is key to lasting comfort and a secure, supportive fit.
Key bra features for 40E bra size
For a 40E bra size, the focus should be on maximum support, comfort, and stability while still flattering your natural shape. To achieve a lifted and defined silhouette, choose bras with full-coverage cups, strong underwire or wireless bonding at the bust, and reinforced side panels.
These elements help contain and shape the bust without adding bulk. For everyday wear, look for styles with wide, cushioned straps and a sturdy band, which provide excellent weight distribution and reduce shoulder strain.
Balconette and full-cup bras are great options, offering a secure fit and natural lift. If you prefer wire-free comfort, opt for wireless bras with molded cups or bonded support zones specifically engineered for larger cup sizes.
These provide gentle shaping and support while maintaining a smooth, comfortable fit for a [insert band and cup size] bra size. If your band size runs larger, seek out bras with extra-wide, smoothing wings and a supportive back cut to enhance comfort and deliver a smooth, flattering silhouette.
Ideal fit for an E cup bra
For someone with an E cup, the ideal bra fit emphasizes maximum support, full containment, and long-lasting comfort. The cups should completely enclose the bust, providing a smooth, rounded shape without any gaping, bulging, or spillage.
The band should offer firm, reliable support as the foundation of the bra. It should feel snug and stable around your ribcage but still comfortable enough to fit two fingers underneath without digging in.
The cups should sit flush against your chest, fully supporting the breast tissue from every angle with no wrinkles or overflow along the neckline or sides. The center gore (the middle part of the bra) should rest flat and secure against your sternum, ensuring proper separation, lift, and structure.
For E cups, look for wide, supportive straps and structured cups with reinforced seams or underwire to evenly distribute weight, prevent shoulder strain, and maintain lift throughout the day.
Choosing the right 40E bra
Start by using our bra size calculator to verify your 40E size. Once you know your true fit, consider your main priorities as an E cup — whether that’s lift, shaping, or everyday comfort — and choose the style that best suits your needs.
Featuring elegant mesh details, supportive full-coverage cups, and adjustable straps, the CrossOver Bra blends beauty with practicality. It’s an excellent option for a 40E size seeking both style and reliable support.
Designed for daily wear, the Silhouette Bra offers lasting comfort and secure lift. Its adjustable features help a 40E size achieve a personalized fit for all-day ease and confidence.
With soft, stretchy fabric and a hardware-free design, the SoftForm Bra delivers a barely-there feel. It’s the go-to choice for a 40E size who prefers gentle, relaxed support for lounging or laid-back days.
The CloudEmbrace Bra combines supportive foam cups with light padding for smooth shaping and subtle lift. It’s perfect for a 40E size wanting structured comfort and a naturally contoured silhouette.