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Bras
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Discounted40E Bra Size
All Bra Sizes
These Honeylove bras are designed to comfortably lift and support a 40E cup size. Browse our collection of 40E bras and find your perfect fit.
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V-Neck Bra
Wireless Bra
This wireless bra replaces traditional underwire with a bonded cradle that delivers exceptional comfort without sacrificing support. The premium brushed lining feels feather-soft against your skin, while the hardware-free construction disappears seamlessly beneath even your most form-fitting outfits. Raw-cut edges and seamless engineering ensure a smooth, bulge-free silhouette every time.
View More DetailsV-Neck Bra
$64
$52
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CrossOver Bra
Wireless Bra
Distinctive mesh accents elevate this wireless bra beyond the ordinary. A bonded cradle delivers exceptional comfort and lift without traditional underwire. Wide side panels smooth and contain for a seamless silhouette at the back and sides. Convertible, adjustable straps allow you to customize your support. High-performance four-way stretch fabric adapts and moves with your body.
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CloudEmbrace Bra
Wireless Bra
The next-level wireless bra—so soft, it’s like wearing a cloud. Its molded memory foam cups contour and support beautifully, while innovative Cloudfuse™ honeycomb bonding delivers a sleek, seam-free finish under every outfit. Wide, smoothing panels at the sides, back, and underarms banish bulges. Complete with adjustable, convertible straps and full-coverage cups, it flatters any neckline.
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SoftForm Bra
Wireless Bra
We transformed our best-fitting, highly supportive V-Neck Bra by crafting it in the softest, most enchanting fabric yet. This wire-free style relies on a bonded cradle for support and comfort, eliminating the need for traditional underwire. Its sleek, hardware-free design remains completely invisible under even the most form-fitting outfits.
View More DetailsSoftForm Bra
$69
$63
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Silhouette Bra
Wireless Bra
Supple stretch silicone paired with plush velveteen flocking provides responsive, adaptable support. Engineered with a bonded cradle that replaces traditional underwire and features smoothing side panels that wrap the back and sides. Raw-cut, seamless construction disappears under every garment. Convertible, adjustable straps allow you to customize your perfect fit.
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CrossOver V-Neck Bra
Wireless Bra
Crafted from our proprietary mesh with a deeper V-cut design. This no-wire style showcases a bonded underbust that delivers elevation and stability minus traditional metal components. Contouring side panels sculpt your silhouette and banish unwanted spillage at the back and underarms. Shoulder straps offer both length adjustment and multiple wearing configurations to achieve your ideal comfort level. Flexible, multi-position straps paired with omnidirectional stretch material ensure the garment molds precisely to your unique contours.
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CrossOver Contour Bra
Wireless Bra
Our iconic CrossOver bra has been elevated with integrated lightweight foam cups that deliver enhanced lift and a naturally sculpted profile. Designed with dedicated cup and band measurements, this style guarantees a tailored, impeccable fit. Permanent foam cups take the place of removable inserts. A concealed bonded framework offers reliable support while eliminating underwire, and extended smoothing side panels create an invisible, streamlined look beneath any outfit. Luxe fabrics with four-way stretch move effortlessly with your body. Customizable, convertible straps allow you to dial in your perfect comfort level.
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Silhouette Roses Bra
Wireless Bra
Our proprietary rose-pattern silicone with luxurious velveteen flocking delivers enhanced support and secure hold without slipping. The bonded cradle construction replaces restrictive underwire, while wide side panels smooth your back and sides for a seamless, sculpted profile. Invisible raw-cut edges disappear beneath any outfit, and fully adjustable, convertible straps let you customize your fit with complete versatility.
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CloudEmbrace Bra with CloudWire
Underwire Bra
Meet the world's most comfortable underwire bra. • Flexible CloudWire is wrapped in light, airy foam for a protective cushion and zero chance of wire-poking• This cloud-like t-shirt bra features molded marshmallow foam cups for modesty, support and shape without adding bulk.• CloudFuse honeycomb bonding and super soft raw cut wings provide extra back and side smoothing.• Beautiful S-shaped perfect coverage neckline flatters your natural shape and gives the exact right amount of coverage.• Addjustable, convertible straps can be crossed in the back for a racerback fit and added security.• Patent-pending
View More DetailsUnderwire Bra
New!
X Balance Bra
Wireless Bra
The X Balance Bra is designed to lift, separate, and support better than any other wireless bra on the market.• Soft elastic intersects at the center delivering beautiful separation and eliminating uniboob.• Built-in light molded foam cups provide shape and lift without adding bulk.• Floating mesh provides extra hold and has a beautiful sheer appearance at the neckline.• Ultra-plush elastic underband feels like a soft hug with the perfect amount of recovery.• Adjustable straps and hook and eye back closure let you customize your fit.• Patent-pending
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CrossOver Lace Bra
Lace Bra
Signature flat lace accents transform this everyday staple into something special. Engineered with a bonded cradle that eliminates the need for underwire, smoothing side wings that minimize back and underarm spillage, and contoured foam cups that flatter your natural shape. Convertible, adjustable straps customize the fit to your frame, while plush four-way stretch fabric moves seamlessly with you throughout the day.
View More DetailsLace Bra
CrossOver Lace Bra
$69
$59
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CrossFlex Activity Bra
Wireless Bra
Designed for everyday wear and gentle movement, this bra provides unmatched support and comfort. It’s softer and more flexible than a typical bra, yet delivers the hold of an active style. The silicone-padded band and smoothing wings shape and support from every angle. Adjustable straps and a hook-and-eye back closure make dressing simple. Cloudfuse™ bonding replaces traditional underwire, giving you wireless comfort without sacrificing lift.
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CloudLift Bra with CloudWire
Underwire Push-Up Bra
Forget what you know about push-up bras. The CloudLift Bra is designed to give you a lifted look, not a larger cup size. It looks natural, feels incredible, and is totally everyday wearable. • Boost technology pushes from the lower cup only, creating a more rounded swell and increased firmness.• Molded foam cups provide shape and modesty without ever digging into your neckline.• Cloudwire technology embeds a semi-flexible wire inside a cushioned channel at the base of the cup.• Smoothing wings create a seamless finish under clingy T-shirts and clothing.• Adjustable straps and hook and eye back closure let you customize your fit.
View More DetailsUnderwire Push-Up Bra
Bestsellers
Shop All
Crossover Bra
CloudEmbrace Bra
Silhouette Bra
Softform Bra
Superpower Short
Liftwear Cami
Everyday Undies
Cami Bodysuit
Superpower BriefWhat is a 40E bra?
The letter in your bra size, also known as your cup size, shows how much fuller your bust is compared to your band measurement. For an E cup, that means your bust is about 5 inches larger than your underbust.
The number in your bra size, like the “38” in 38E, refers to your band size, which measures the circumference around your ribcage just below your bust. Because the band provides the majority of a bra’s support rather than the straps, finding the right band size is key to lasting comfort and a secure, supportive fit.
Key bra features for 40E bra size
For a 40E bra size, the focus should be on maximum support, comfort, and stability while still flattering your natural shape. To achieve a lifted and defined silhouette, choose bras with full-coverage cups, strong underwire or wireless bonding at the bust, and reinforced side panels.
These elements help contain and shape the bust without adding bulk. For everyday wear, look for styles with wide, cushioned straps and a sturdy band, which provide excellent weight distribution and reduce shoulder strain.
Balconette and full-cup bras are great options, offering a secure fit and natural lift. If you prefer wire-free comfort, opt for wireless bras with molded cups or bonded support zones specifically engineered for larger cup sizes.
These provide gentle shaping and support while maintaining a smooth, comfortable fit for a [insert band and cup size] bra size. If your band size runs larger, seek out bras with extra-wide, smoothing wings and a supportive back cut to enhance comfort and deliver a smooth, flattering silhouette.
Ideal fit for an E cup bra
For someone with an E cup, the ideal bra fit emphasizes maximum support, full containment, and long-lasting comfort. The cups should completely enclose the bust, providing a smooth, rounded shape without any gaping, bulging, or spillage.
The band should offer firm, reliable support as the foundation of the bra. It should feel snug and stable around your ribcage but still comfortable enough to fit two fingers underneath without digging in.
The cups should sit flush against your chest, fully supporting the breast tissue from every angle with no wrinkles or overflow along the neckline or sides. The center gore (the middle part of the bra) should rest flat and secure against your sternum, ensuring proper separation, lift, and structure.
For E cups, look for wide, supportive straps and structured cups with reinforced seams or underwire to evenly distribute weight, prevent shoulder strain, and maintain lift throughout the day.
Choosing the right 40E bra
Start by using our bra size calculator to verify your 40E size. Once you know your true fit, consider your main priorities as an E cup — whether that’s lift, shaping, or everyday comfort — and choose the style that best suits your needs.
Featuring elegant mesh details, supportive full-coverage cups, and adjustable straps, the CrossOver Bra blends beauty with practicality. It’s an excellent option for a 40E size seeking both style and reliable support.
Designed for daily wear, the Silhouette Bra offers lasting comfort and secure lift. Its adjustable features help a 40E size achieve a personalized fit for all-day ease and confidence.
With soft, stretchy fabric and a hardware-free design, the SoftForm Bra delivers a barely-there feel. It’s the go-to choice for a 40E size who prefers gentle, relaxed support for lounging or laid-back days.
The CloudEmbrace Bra combines supportive foam cups with light padding for smooth shaping and subtle lift. It’s perfect for a 40E size wanting structured comfort and a naturally contoured silhouette.