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These Honeylove bras are designed to comfortably lift and support a 40E cup size. Browse our collection of 40E bras and find your perfect fit.
Seamless, raw-edge construction eliminates visible lines and bulging under any outfit. The hardware-free design vanishes completely beneath form-fitting clothing. Plush interior lining delivers cloud-soft comfort against skin. Bonded cradle architecture replaces conventional underwire, offering exceptional support without sacrificing comfort.
View More DetailsRefined mesh accents distinguish this wireless bra from ordinary options. A precision-bonded cradle delivers superior comfort and support without traditional underwire. Sculpted side panels smooth your back and underarm zones for a sleek silhouette. Adjustable, convertible straps allow you to customize the fit to your frame. Premium four-way stretch fabric contours to and adapts with your unique shape.
View More DetailsThe wireless bra that feels like you're wearing a cloud. This bra features molded memory foam cups that support, lift, and shape. Cloudfuse™ honeycomb bonding eliminates the need for bulky seams, resulting in an invisible appearance underneath clothing. Wide, smoothing wings at the underarms, sides, and back eliminate bulging. The bra's perfect coverage cups and adjustible, convertible straps work with a variety of necklines.
View More DetailsOur beloved V-Neck Bra, known for its flawless fit and incredible support, just got a luxurious upgrade with an unbelievably soft, cloud-like fabric. Designed without wires, it uses a bonded cradle for all-day comfort and structure. With no hardware to show through, it disappears seamlessly beneath your clothes for a perfectly smooth finish.
View More DetailsCrafted from our proprietary mesh with a deeper neckline. This underwire-free design incorporates a bonded underbust that delivers elevation and structure without metal components. Contouring side panels sculpt your silhouette and smooth away back and underarm spillage. Straps offer both adjustment and conversion options to achieve your ideal fit. Flexible, multi-position straps paired with stretch fabric in four directions ensure the bra conforms precisely to your unique contours.
View More DetailsMeet the bra that delivers ultimate support for your daily routine and light to moderate activity. Softer than your usual everyday bra yet strong like an active one, it offers the best of both worlds. A silicone-cushioned band and smoothing wings create 360° contouring and comfort. With adjustable straps and a hook-and-eye closure, it’s easy to wear and effortless to remove. The wireless design features Cloudfuse™ bonding for the perfect blend of support and all-day comfort.
View More DetailsSupple stretch silicone paired with plush velveteen flocking provides responsive, adaptable support. Engineered with a bonded cradle that replaces traditional underwire and features smoothing side panels that wrap the back and sides. Raw-cut, seamless construction disappears under every garment. Convertible, adjustable straps allow you to customize your perfect fit.
View More DetailsFlexible silicone in a signature rose pattern features soft velveteen flocking that delivers enhanced support. The bonded cradle replaces traditional underwire, while wide side panels smooth your back and sides for a seamless silhouette. Raw-cut construction ensures this wireless bra disappears beneath any outfit. Adjustable, convertible straps let you customize your fit with complete control.
View More DetailsWe've reimagined our signature CrossOver bra now with built-in light foam cups for extra support and a beautiful contoured shape. This style comes in cup and band sizing for a precise and flawless fit. Stationary foam cups replace removable pads. A hidden bonded structure provides support without underwire, and wider smoothing wings ensure a seamless and smooth silhouette. Premium materials and four-way stretch fabric feel like a dream against skin. Adjustable, convertible straps let you personalize your fit.
View More DetailsDelicate flat lace details elevate this wardrobe essential into something truly refined. Designed with a bonded under-bust band that removes the need for traditional wire, supportive side panels that smooth back and underarm areas, and shaped foam cups that complement your silhouette. Versatile, adjustable straps adapt to your unique proportions, while soft four-way stretch material flows effortlessly with your body from morning to night.
View More DetailsThe letter in your bra size, also known as your cup size, shows how much fuller your bust is compared to your band measurement. For an E cup, that means your bust is about 5 inches larger than your underbust.
The number in your bra size, like the “38” in 38E, refers to your band size, which measures the circumference around your ribcage just below your bust. Because the band provides the majority of a bra’s support rather than the straps, finding the right band size is key to lasting comfort and a secure, supportive fit.
For a 40E bra size, the focus should be on maximum support, comfort, and stability while still flattering your natural shape. To achieve a lifted and defined silhouette, choose bras with full-coverage cups, strong underwire or wireless bonding at the bust, and reinforced side panels.
These elements help contain and shape the bust without adding bulk. For everyday wear, look for styles with wide, cushioned straps and a sturdy band, which provide excellent weight distribution and reduce shoulder strain.
Balconette and full-cup bras are great options, offering a secure fit and natural lift. If you prefer wire-free comfort, opt for wireless bras with molded cups or bonded support zones specifically engineered for larger cup sizes.
These provide gentle shaping and support while maintaining a smooth, comfortable fit for a [insert band and cup size] bra size. If your band size runs larger, seek out bras with extra-wide, smoothing wings and a supportive back cut to enhance comfort and deliver a smooth, flattering silhouette.
For someone with an E cup, the ideal bra fit emphasizes maximum support, full containment, and long-lasting comfort. The cups should completely enclose the bust, providing a smooth, rounded shape without any gaping, bulging, or spillage.
The band should offer firm, reliable support as the foundation of the bra. It should feel snug and stable around your ribcage but still comfortable enough to fit two fingers underneath without digging in.
The cups should sit flush against your chest, fully supporting the breast tissue from every angle with no wrinkles or overflow along the neckline or sides. The center gore (the middle part of the bra) should rest flat and secure against your sternum, ensuring proper separation, lift, and structure.
For E cups, look for wide, supportive straps and structured cups with reinforced seams or underwire to evenly distribute weight, prevent shoulder strain, and maintain lift throughout the day.
Start by using our bra size calculator to verify your 40E size. Once you know your true fit, consider your main priorities as an E cup — whether that’s lift, shaping, or everyday comfort — and choose the style that best suits your needs.
Featuring elegant mesh details, supportive full-coverage cups, and adjustable straps, the CrossOver Bra blends beauty with practicality. It’s an excellent option for a 40E size seeking both style and reliable support.
Designed for daily wear, the Silhouette Bra offers lasting comfort and secure lift. Its adjustable features help a 40E size achieve a personalized fit for all-day ease and confidence.
With soft, stretchy fabric and a hardware-free design, the SoftForm Bra delivers a barely-there feel. It’s the go-to choice for a 40E size who prefers gentle, relaxed support for lounging or laid-back days.
The CloudEmbrace Bra combines supportive foam cups with light padding for smooth shaping and subtle lift. It’s perfect for a 40E size wanting structured comfort and a naturally contoured silhouette.





















