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Bras
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Discounted40E Bra Size
All Bra Sizes
These Honeylove bras are designed to comfortably lift and support a 40E cup size. Browse our collection of 40E bras and find your perfect fit.
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V-Neck Bra
Wireless Bra
This wireless bra replaces traditional underwire with a bonded cradle that delivers exceptional comfort without sacrificing support. The premium brushed lining feels feather-soft against your skin, while the hardware-free construction disappears seamlessly beneath even your most form-fitting outfits. Raw-cut edges and seamless engineering ensure a smooth, bulge-free silhouette every time.
View More DetailsV-Neck Bra
$64
$58
CrossOver Bra
Wireless Bra
Refined mesh accents distinguish this wireless bra from ordinary options. A precision-bonded cradle delivers superior comfort and support without traditional underwire. Sculpted side panels smooth your back and underarm zones for a sleek silhouette. Adjustable, convertible straps allow you to customize the fit to your frame. Premium four-way stretch fabric contours to and adapts with your unique shape.
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CloudEmbrace Bra
Wireless Bra
The wireless bra that feels like you're wearing a cloud. This bra features molded memory foam cups that support, lift, and shape. Cloudfuse™ honeycomb bonding eliminates the need for bulky seams, resulting in an invisible appearance underneath clothing. Wide, smoothing wings at the underarms, sides, and back eliminate bulging. The bra's perfect coverage cups and adjustible, convertible straps work with a variety of necklines.
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SoftForm Bra
Wireless Bra
Our beloved V-Neck Bra, known for its flawless fit and incredible support, just got a luxurious upgrade with an unbelievably soft, cloud-like fabric. Designed without wires, it uses a bonded cradle for all-day comfort and structure. With no hardware to show through, it disappears seamlessly beneath your clothes for a perfectly smooth finish.
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Silhouette Bra
Wireless Bra
Supple stretch silicone paired with plush velveteen flocking provides responsive, adaptable support. Engineered with a bonded cradle that replaces traditional underwire and features smoothing side panels that wrap the back and sides. Raw-cut, seamless construction disappears under every garment. Convertible, adjustable straps allow you to customize your perfect fit.
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CrossOver V-Neck Bra
Wireless Bra
Crafted from our proprietary mesh with a deeper neckline. This underwire-free design incorporates a bonded underbust that delivers elevation and structure without metal components. Contouring side panels sculpt your silhouette and smooth away back and underarm spillage. Straps offer both adjustment and conversion options to achieve your ideal fit. Flexible, multi-position straps paired with stretch fabric in four directions ensure the bra conforms precisely to your unique contours.
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CrossOver Contour Bra
Wireless Bra
The iconic CrossOver bra now features built-in lightweight foam cups that provide superior support and a beautifully shaped profile. Engineered with precise cup and band measurements, this design guarantees a personalized, perfect fit. Permanent foam cups remove the hassle of removable inserts, while a hidden bonded underbust structure lifts and centers without wires. Extended side panels smooth and sculpt for a flawless look beneath everything you wear. High-performance stretch fabric in four directions adapts to your body and delivers a soft, luxe feel. Convertible, adjustable straps let you dial in your ideal level of support and style.
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Silhouette Roses Bra
Wireless Bra
Our signature rose-pattern silicone features plush velveteen flocking that provides elevated support and gentle grip. A bonded cradle eliminates traditional underwire, while broad side panels sculpt your back and sides into a smooth, uninterrupted silhouette. Raw-cut edges vanish under any garment, and adjustable, convertible straps offer personalized fit with total flexibility.
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CloudEmbrace Bra with CloudWire
Underwire Bra
Meet the world's most comfortable underwire bra. • Flexible CloudWire is wrapped in light, airy foam for a protective cushion and zero chance of wire-poking• This cloud-like t-shirt bra features molded marshmallow foam cups for modesty, support and shape without adding bulk.• CloudFuse honeycomb bonding and super soft raw cut wings provide extra back and side smoothing.• Beautiful S-shaped perfect coverage neckline flatters your natural shape and gives the exact right amount of coverage.• Addjustable, convertible straps can be crossed in the back for a racerback fit and added security.• Patent-pending
View More DetailsUnderwire Bra
CrossOver Lace Bra
Lace Bra
Delicate flat lace details elevate this wardrobe essential into something truly refined. Designed with a bonded under-bust band that removes the need for traditional wire, supportive side panels that smooth back and underarm areas, and shaped foam cups that complement your silhouette. Versatile, adjustable straps adapt to your unique proportions, while soft four-way stretch material flows effortlessly with your body from morning to night.
View More DetailsLace Bra
New!
X Balance Bra
Wireless Bra
The X Balance Bra is designed to lift, separate, and support better than any other wireless bra on the market.• Soft elastic intersects at the center delivering beautiful separation and eliminating uniboob.• Built-in light molded foam cups provide shape and lift without adding bulk.• Floating mesh provides extra hold and has a beautiful sheer appearance at the neckline.• Ultra-plush elastic underband feels like a soft hug with the perfect amount of recovery.• Adjustable straps and hook and eye back closure let you customize your fit.• Patent-pending
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CrossFlex Activity Bra
Wireless Bra
The ultimate support bra for everyday activities and light to moderate movement. It's more comfortable than your everyday bra and supports like an active bra. Silicone cushioned bra band and smoothing wing provide 360 smoothing. Adjustable bra straps and hook and eye attachment make it easy to put on and take off. This wireless bra features Cloudfuse™ bonding that replaces underwire for maximum comfort and support.
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Crossover Bra
CloudEmbrace Bra
Silhouette Bra
Softform Bra
Superpower Short
Liftwear Cami
Everyday Undies
Cami Bodysuit
Superpower BriefWhat is a 40E bra?
The letter in your bra size, also known as your cup size, shows how much fuller your bust is compared to your band measurement. For an E cup, that means your bust is about 5 inches larger than your underbust.
The number in your bra size, like the “38” in 38E, refers to your band size, which measures the circumference around your ribcage just below your bust. Because the band provides the majority of a bra’s support rather than the straps, finding the right band size is key to lasting comfort and a secure, supportive fit.
Key bra features for 40E bra size
For a 40E bra size, the focus should be on maximum support, comfort, and stability while still flattering your natural shape. To achieve a lifted and defined silhouette, choose bras with full-coverage cups, strong underwire or wireless bonding at the bust, and reinforced side panels.
These elements help contain and shape the bust without adding bulk. For everyday wear, look for styles with wide, cushioned straps and a sturdy band, which provide excellent weight distribution and reduce shoulder strain.
Balconette and full-cup bras are great options, offering a secure fit and natural lift. If you prefer wire-free comfort, opt for wireless bras with molded cups or bonded support zones specifically engineered for larger cup sizes.
These provide gentle shaping and support while maintaining a smooth, comfortable fit for a [insert band and cup size] bra size. If your band size runs larger, seek out bras with extra-wide, smoothing wings and a supportive back cut to enhance comfort and deliver a smooth, flattering silhouette.
Ideal fit for an E cup bra
For someone with an E cup, the ideal bra fit emphasizes maximum support, full containment, and long-lasting comfort. The cups should completely enclose the bust, providing a smooth, rounded shape without any gaping, bulging, or spillage.
The band should offer firm, reliable support as the foundation of the bra. It should feel snug and stable around your ribcage but still comfortable enough to fit two fingers underneath without digging in.
The cups should sit flush against your chest, fully supporting the breast tissue from every angle with no wrinkles or overflow along the neckline or sides. The center gore (the middle part of the bra) should rest flat and secure against your sternum, ensuring proper separation, lift, and structure.
For E cups, look for wide, supportive straps and structured cups with reinforced seams or underwire to evenly distribute weight, prevent shoulder strain, and maintain lift throughout the day.
Choosing the right 40E bra
Start by using our bra size calculator to verify your 40E size. Once you know your true fit, consider your main priorities as an E cup — whether that’s lift, shaping, or everyday comfort — and choose the style that best suits your needs.
Featuring elegant mesh details, supportive full-coverage cups, and adjustable straps, the CrossOver Bra blends beauty with practicality. It’s an excellent option for a 40E size seeking both style and reliable support.
Designed for daily wear, the Silhouette Bra offers lasting comfort and secure lift. Its adjustable features help a 40E size achieve a personalized fit for all-day ease and confidence.
With soft, stretchy fabric and a hardware-free design, the SoftForm Bra delivers a barely-there feel. It’s the go-to choice for a 40E size who prefers gentle, relaxed support for lounging or laid-back days.
The CloudEmbrace Bra combines supportive foam cups with light padding for smooth shaping and subtle lift. It’s perfect for a 40E size wanting structured comfort and a naturally contoured silhouette.