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Discounted40B Bra Size
These Honeylove bras are designed to comfortably lift and support a 40B cup size. Browse our collection of 40B bras and find your perfect fit.
V-Neck Bra
Wireless Bra
This wireless bra replaces traditional underwire with a bonded cradle that delivers exceptional comfort without sacrificing support. The premium brushed lining feels feather-soft against your skin, while the hardware-free construction disappears seamlessly beneath even your most form-fitting outfits. Raw-cut edges and seamless engineering ensure a smooth, bulge-free silhouette every time.
View More DetailsWireless Bra
V-Neck Bra
$64
CrossOver Bra
Wireless Bra
Honeylove's signature mesh details take this wireless bra to the next level. This wireless bra features a bonded cradle that replaces underwire for maximum comfort and support. A smoothing bra wing eliminates bulges at the back and underarm. Adjustable, convertible bra straps let you modify your fit. Premium four-way stretch fabric molds and expands to your shape.
View More DetailsWireless Bra
CloudEmbrace Bra
Wireless Bra
Experience weightless comfort with the wireless bra that feels like a soft cloud. Molded memory foam cups lift, shape, and support effortlessly, while our Cloudfuse™ honeycomb bonding replaces bulky seams for a smooth, invisible look under clothing. Wide, smoothing wings along the underarms, sides, and back prevent bulging, and adjustable, convertible straps pair perfectly with any neckline.
View More DetailsWireless Bra
SoftForm Bra
Wireless Bra
Our beloved V-Neck Bra, known for its flawless fit and incredible support, just got a luxurious upgrade with an unbelievably soft, cloud-like fabric. Designed without wires, it uses a bonded cradle for all-day comfort and structure. With no hardware to show through, it disappears seamlessly beneath your clothes for a perfectly smooth finish.
View More DetailsWireless Bra
SoftForm Bra
$69
CrossOver V-Neck Bra
Wireless Bra
Designed with our signature mesh and a lower-cut neckline. This wire-free bra features a bonded cradle that provides lift and support without underwire. Smoothing wings refine your shape and eliminate back and arm bulges. Straps are adjustable and convertible so you can find your perfect fit. Adjustable, convertible straps and four-way stretch fabric help fit the bra to your exact shape.
View More DetailsWireless Bra
Silhouette Bra
Wireless Bra
Pliable, elastic silicone features a plush velveteen coating that delivers adaptable lift. Designed with a bonded support structure to eliminate metal underwire and contouring panels across the back and sides. Laser-cut, no-seam construction vanishes beneath any outfit. Straps offer adjustability and multiple wearing options so you can dial in your ideal fit.
View More DetailsWireless Bra
CrossFlex Activity Bra
Wireless Bra
The perfect balance between comfort and performance, this wireless bra supports you through daily wear and light activity. Its silicone-cushioned band and smoothing wings provide 360° shaping and a secure, comfortable fit. Adjustable straps and an easy hook-and-eye closure ensure a personalized feel. With Cloudfuse™ bonding instead of underwire, you’ll experience maximum support and next-level softness all day long.
View More DetailsWireless Bra
Silhouette Roses Bra
Wireless Bra
Honeylove's signature rose-pattern silicone paired with soft velveteen flocking ensures reliable grip and all-day support that stays exactly where you place it. Our bonded cradle design eliminates uncomfortable underwire, while generous side panels gently contour your back and sides for a smooth, sculpted finish. Raw-cut edges vanish under every garment, and fully adjustable, convertible straps offer personalized comfort with effortless versatility.
View More DetailsWireless Bra
CrossOver Contour Bra
Wireless Bra
The celebrated CrossOver bra now incorporates integrated lightweight foam cups that deliver exceptional support and a stunningly contoured silhouette. Crafted with exact cup and band dimensions, this construction ensures a customized, flawless fit. Fixed foam cups eliminate the inconvenience of removable pads, while a concealed bonded underband framework elevates and aligns without underwire. Expanded side wings refine and shape for a seamless appearance under any outfit. Premium four-way stretch material conforms to your form and offers a plush, luxurious touch. Versatile, adjustable straps allow you to customize your preferred degree of support and aesthetic.
View More DetailsWireless Bra
CrossOver Lace Bra
Lace Bra
Delicate flat lace details elevate this wardrobe essential into something truly refined. Designed with a bonded under-bust band that removes the need for traditional wire, supportive side panels that smooth back and underarm areas, and shaped foam cups that complement your silhouette. Versatile, adjustable straps adapt to your unique proportions, while soft four-way stretch material flows effortlessly with your body from morning to night.
View More DetailsLace Bra
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CloudEmbrace Bra with CloudWire
Underwire Bra
Meet the world's most comfortable underwire bra. Flexible CloudWire™ is embedded in this patent-pending bra's plush foam padding for a protective cushion and zero chance of poke-through. This modern, light-as-a-cloud t-shirt bra features molded memory foam cups for support and shape, CloudFuse™ honeycomb bonding for extra back and side smoothing, and adjustable straps. The evolution of underwire is here. Flexible CloudWire™ is embedded into foam padding Molded memory foam cups shape and support CloudFuse™ honeycomb silicone provides back and side smoothing Adjustable straps and back closure Patent pending
View More DetailsUnderwire Bra
Bestsellers
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CrossOver Bra
Silhouette Bra
SoftForm Bra
SuperPower Short
LiftWear Cami
CrossOver Brief
Cami Bodysuit
SuperPower BriefWhat is a 40B bra?
Your cup size, shown by the letter in your bra measurement, reflects the difference between your bust and band measurements. For a B cup, your bust is roughly 2 inches larger than your band or underbust measurement.
Your band size — the number in your bra size, like the “38” in 38B — measures the circumference around your ribcage, just beneath your bust. The band is what provides most of your bra’s support, while the straps offer more minimal lift.
That’s why finding the right band size is essential for both comfort and stability.
Key bra features for 40B bra size
For a 40B bra size, there are many styles that will be compatible with your cup and band size. If your goal is to enhance your shape and cleavage, consider bras with sturdy foam cups and padding.
If comfort is your top priority, we recommend wireless bras with bonded support. Wireless bras, unlike bralettes, have more support features and smoothing benefits that 40B bra sizes will enjoy.
If you wear a larger band size, choose bras with wide, smoothing wings and a thoughtfully designed back that helps reduce bulging and create a sleek, seamless look.
Ideal fit for a B cup bra
For someone with a B cup, the ideal bra fit focuses on balanced support, smooth shaping, and a natural lift. The cups should enhance your shape without creating gaps or causing any overflow.
The band should provide most of the support. It should feel snug but not tight (you should be able to fit two fingers underneath it comfortably).
The cups should lie flat against your chest, with no gaping, wrinkling, or spillage along the edges. The center gore (the middle part of the bra) should sit flat against your sternum for optimal support and alignment.
For B cups, look for medium-set straps and cups that follow your natural contour to maintain lift and prevent slipping or digging.
Choosing the right 40B bra
First, use our bra size calculator to confirm you’re a 40B size. Once you’ve verified your fit, consider your top priorities as a B cup and choose a style that best supports your needs.
With its elegant mesh details, full-coverage cups, and adjustable straps, the CrossOver Bra offers both style and reliable support. It's a perfect choice for a 40B size seeking everyday lift with a touch of sophistication.
Designed for daily wear, the Silhouette Bra provides exceptional comfort and dependable support. Its adjustable features make it ideal for a 40B sizd looking for a customizable, secure fit.
The SoftForm Bra is made for lounging in total comfort. Its ultra-soft fabric and hardware-free design make it a great pick for a 40B size who prioritize ease and a barely-there feel.
Featuring sturdy foam cups with light padding, the CloudEmbrace Bra offers subtle shaping and a gentle lift. It's perfect for a 40B size wanting a naturally enhanced silhouette.