Find your new favoriteShop Bestsellers

Join HoneyClub for 20% store credit, early sale access, and members-only offers.
*$24 billed annually, open to US customers only.

These Honeylove bras are designed to comfortably lift and support a 40B cup size. Browse our collection of 40B bras and find your perfect fit.
Raw-edge, seamless bra engineering removes every risk of visible lines or bulging. The hardware-free construction disappears flawlessly beneath form-fitting garments. Luxuriously brushed interior lining feels cloud-soft on skin. A bonded cradle architecture substitutes traditional underwire, delivering exceptional comfort alongside reliable support.
View More DetailsDistinctive mesh accents elevate this wireless bra beyond the ordinary. A bonded cradle delivers exceptional comfort and lift without traditional underwire. Wide side panels smooth and contain for a seamless silhouette at the back and sides. Convertible, adjustable straps allow you to customize your support. High-performance four-way stretch fabric adapts and moves with your body.
View More DetailsDiscover comfort that floats with you. This wireless bra, crafted with molded memory foam cups, lifts and shapes while feeling featherlight. Our Cloudfuse™ honeycomb bonding removes the need for thick seams, giving you a smooth, invisible look under clothes. With wide, smoothing wings and flexible, convertible straps, it offers flawless coverage and versatility for every style.
View More DetailsConstructed with our exclusive mesh fabric and featuring a plunging V-neckline. This wire-free style includes a bonded underband that provides lift and support without any metal hardware. Sculpting side panels shape your figure and eliminate overflow at the back and underarms. Adjustable, convertible straps allow for tailored fit preferences. Flexible, multi-way straps combined with four-way stretch fabric guarantee the bra molds perfectly to your individual shape.
View More DetailsWe started with our perfectly contoured, ultra-supportive V-Neck Bra and elevated it with the softest, dreamiest fabric imaginable. This wireless design includes a bonded cradle that provides the same lift as underwire—without any of the discomfort. Its hardware-free construction ensures a smooth, invisible look under even the most fitted clothing.
View More DetailsMeet the bra that delivers ultimate support for your daily routine and light to moderate activity. Softer than your usual everyday bra yet strong like an active one, it offers the best of both worlds. A silicone-cushioned band and smoothing wings create 360° contouring and comfort. With adjustable straps and a hook-and-eye closure, it’s easy to wear and effortless to remove. The wireless design features Cloudfuse™ bonding for the perfect blend of support and all-day comfort.
View More DetailsFlat, stretch silicone is coated in soft velveteen flocking for flexible support. Engineered with a bonded cradle to replace underwire and smoothing wings along the back and sides. Raw cut, seamless bra construction disappears under clothes. Straps are adjustable and convertible to help you achieve your perfect fit.
View More DetailsFlexible silicone in a signature rose pattern features soft velveteen flocking that delivers enhanced support. The bonded cradle replaces traditional underwire, while wide side panels smooth your back and sides for a seamless silhouette. Raw-cut construction ensures this wireless bra disappears beneath any outfit. Adjustable, convertible straps let you customize your fit with complete control.
View More DetailsWe've reimagined our signature CrossOver bra now with built-in light foam cups for extra support and a beautiful contoured shape. This style comes in cup and band sizing for a precise and flawless fit. Stationary foam cups replace removable pads. A hidden bonded structure provides support without underwire, and wider smoothing wings ensure a seamless and smooth silhouette. Premium materials and four-way stretch fabric feel like a dream against skin. Adjustable, convertible straps let you personalize your fit.
View More DetailsSignature flat lace accents transform this everyday staple into something special. Engineered with a bonded cradle that eliminates the need for underwire, smoothing side wings that minimize back and underarm spillage, and contoured foam cups that flatter your natural shape. Convertible, adjustable straps customize the fit to your frame, while plush four-way stretch fabric moves seamlessly with you throughout the day.
View More DetailsYour cup size, shown by the letter in your bra measurement, reflects the difference between your bust and band measurements. For a B cup, your bust is roughly 2 inches larger than your band or underbust measurement.
Your band size — the number in your bra size, like the “38” in 38B — measures the circumference around your ribcage, just beneath your bust. The band is what provides most of your bra’s support, while the straps offer more minimal lift.
That’s why finding the right band size is essential for both comfort and stability.
For a 40B bra size, there are many styles that will be compatible with your cup and band size. If your goal is to enhance your shape and cleavage, consider bras with sturdy foam cups and padding.
If comfort is your top priority, we recommend wireless bras with bonded support. Wireless bras, unlike bralettes, have more support features and smoothing benefits that 40B bra sizes will enjoy.
If you wear a larger band size, choose bras with wide, smoothing wings and a thoughtfully designed back that helps reduce bulging and create a sleek, seamless look.
For someone with a B cup, the ideal bra fit focuses on balanced support, smooth shaping, and a natural lift. The cups should enhance your shape without creating gaps or causing any overflow.
The band should provide most of the support. It should feel snug but not tight (you should be able to fit two fingers underneath it comfortably).
The cups should lie flat against your chest, with no gaping, wrinkling, or spillage along the edges. The center gore (the middle part of the bra) should sit flat against your sternum for optimal support and alignment.
For B cups, look for medium-set straps and cups that follow your natural contour to maintain lift and prevent slipping or digging.
First, use our bra size calculator to confirm you’re a 40B size. Once you’ve verified your fit, consider your top priorities as a B cup and choose a style that best supports your needs.
With its elegant mesh details, full-coverage cups, and adjustable straps, the CrossOver Bra offers both style and reliable support. It's a perfect choice for a 40B size seeking everyday lift with a touch of sophistication.
Designed for daily wear, the Silhouette Bra provides exceptional comfort and dependable support. Its adjustable features make it ideal for a 40B sizd looking for a customizable, secure fit.
The SoftForm Bra is made for lounging in total comfort. Its ultra-soft fabric and hardware-free design make it a great pick for a 40B size who prioritize ease and a barely-there feel.
Featuring sturdy foam cups with light padding, the CloudEmbrace Bra offers subtle shaping and a gentle lift. It's perfect for a 40B size wanting a naturally enhanced silhouette.





















