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Bras
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Discounted40B Bra Size
All Bra Sizes
These Honeylove bras are designed to comfortably lift and support a 40B cup size. Browse our collection of 40B bras and find your perfect fit.
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V-Neck Bra
Wireless Bra
Raw-edge, seamless bra engineering removes every risk of visible lines or bulging. The hardware-free construction disappears flawlessly beneath form-fitting garments. Luxuriously brushed interior lining feels cloud-soft on skin. A bonded cradle architecture substitutes traditional underwire, delivering exceptional comfort alongside reliable support.
View More DetailsV-Neck Bra
$64
$58
CrossOver Bra
Wireless Bra
Signature mesh accents elevate this wireless bra beyond the ordinary. A bonded cradle delivers maximum comfort and support without traditional underwire. Smoothing side wings eliminate back and underarm bulges. Convertible, adjustable straps allow you to customize your fit. Four-way stretch premium fabric adapts and conforms to your unique shape.
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CloudEmbrace Bra
Wireless Bra
The next-level wireless bra—so soft, it’s like wearing a cloud. Its molded memory foam cups contour and support beautifully, while innovative Cloudfuse™ honeycomb bonding delivers a sleek, seam-free finish under every outfit. Wide, smoothing panels at the sides, back, and underarms banish bulges. Complete with adjustable, convertible straps and full-coverage cups, it flatters any neckline.
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SoftForm Bra
Wireless Bra
We transformed our best-fitting, highly supportive V-Neck Bra by crafting it in the softest, most enchanting fabric yet. This wire-free style relies on a bonded cradle for support and comfort, eliminating the need for traditional underwire. Its sleek, hardware-free design remains completely invisible under even the most form-fitting outfits.
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Silhouette Bra
Wireless Bra
Flexible stretch silicone combined with soft velveteen flocking delivers dynamic, personalized support. Constructed with a bonded support system that eliminates uncomfortable underwire and includes contouring side panels that smooth the back and sides. Invisible, raw-cut edges vanish beneath any outfit. Convertible, adjustable straps let you dial in your ideal fit.
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CrossOver V-Neck Bra
Wireless Bra
Engineered with our exclusive mesh fabric and a plunging neckline. This wire-free construction features a bonded cradle beneath the bust that provides lift and support without any metal hardware. Sculpting side wings shape your profile and eliminate back and underarm bulge. Adjustable, convertible straps let you customize the fit to your preference. Adaptable, multi-way straps combined with four-way stretch material allow the bra to mold seamlessly to your individual shape.
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CrossOver Contour Bra
Wireless Bra
The iconic CrossOver bra now features built-in lightweight foam cups that provide superior support and a beautifully shaped profile. Engineered with precise cup and band measurements, this design guarantees a personalized, perfect fit. Permanent foam cups remove the hassle of removable inserts, while a hidden bonded underbust structure lifts and centers without wires. Extended side panels smooth and sculpt for a flawless look beneath everything you wear. High-performance stretch fabric in four directions adapts to your body and delivers a soft, luxe feel. Convertible, adjustable straps let you dial in your ideal level of support and style.
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Silhouette Roses Bra
Wireless Bra
Our signature rose-pattern silicone features plush velveteen flocking that provides elevated support and gentle grip. A bonded cradle eliminates traditional underwire, while broad side panels sculpt your back and sides into a smooth, uninterrupted silhouette. Raw-cut edges vanish under any garment, and adjustable, convertible straps offer personalized fit with total flexibility.
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CloudEmbrace Bra with CloudWire
Underwire Bra
Meet the world's most comfortable underwire bra. • Flexible CloudWire is wrapped in light, airy foam for a protective cushion and zero chance of wire-poking• This cloud-like t-shirt bra features molded marshmallow foam cups for modesty, support and shape without adding bulk.• CloudFuse honeycomb bonding and super soft raw cut wings provide extra back and side smoothing.• Beautiful S-shaped perfect coverage neckline flatters your natural shape and gives the exact right amount of coverage.• Addjustable, convertible straps can be crossed in the back for a racerback fit and added security.• Patent-pending
View More DetailsUnderwire Bra
New!
X Balance Bra
Wireless Bra
The X Balance Bra is designed to lift, separate, and support better than any other wireless bra on the market.• Soft elastic intersects at the center delivering beautiful separation and eliminating uniboob.• Built-in light molded foam cups provide shape and lift without adding bulk.• Floating mesh provides extra hold and has a beautiful sheer appearance at the neckline.• Ultra-plush elastic underband feels like a soft hug with the perfect amount of recovery.• Adjustable straps and hook and eye back closure let you customize your fit.• Patent-pending
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CrossOver Lace Bra
Lace Bra
Subtle flat lace accents transform this everyday staple into something genuinely elegant. Engineered with a bonded underbust cradle that eliminates the need for conventional underwire, structured side wings that contour back and underarm zones, and molded foam cups that enhance your natural shape. Flexible, adjustable straps conform to your individual frame, while plush four-way stretch fabric moves seamlessly with you throughout the day.
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CrossFlex Activity Bra
Wireless Bra
Designed for everyday wear and gentle movement, this bra provides unmatched support and comfort. It’s softer and more flexible than a typical bra, yet delivers the hold of an active style. The silicone-padded band and smoothing wings shape and support from every angle. Adjustable straps and a hook-and-eye back closure make dressing simple. Cloudfuse™ bonding replaces traditional underwire, giving you wireless comfort without sacrificing lift.
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CloudLift Bra with CloudWire
Underwire Push-Up Bra
Forget what you know about push-up bras. The CloudLift Bra is designed to give you a lifted look, not a larger cup size. It looks natural, feels incredible, and is totally everyday wearable. • Boost technology pushes from the lower cup only, creating a more rounded swell and increased firmness.• Molded foam cups provide shape and modesty without ever digging into your neckline.• Cloudwire technology embeds a semi-flexible wire inside a cushioned channel at the base of the cup.• Smoothing wings create a seamless finish under clingy T-shirts and clothing.• Adjustable straps and hook and eye back closure let you customize your fit.
View More DetailsUnderwire Push-Up Bra
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Superpower BriefWhat is a 40B bra?
Your cup size, shown by the letter in your bra measurement, reflects the difference between your bust and band measurements. For a B cup, your bust is roughly 2 inches larger than your band or underbust measurement.
Your band size — the number in your bra size, like the “38” in 38B — measures the circumference around your ribcage, just beneath your bust. The band is what provides most of your bra’s support, while the straps offer more minimal lift.
That’s why finding the right band size is essential for both comfort and stability.
Key bra features for 40B bra size
For a 40B bra size, there are many styles that will be compatible with your cup and band size. If your goal is to enhance your shape and cleavage, consider bras with sturdy foam cups and padding.
If comfort is your top priority, we recommend wireless bras with bonded support. Wireless bras, unlike bralettes, have more support features and smoothing benefits that 40B bra sizes will enjoy.
If you wear a larger band size, choose bras with wide, smoothing wings and a thoughtfully designed back that helps reduce bulging and create a sleek, seamless look.
Ideal fit for a B cup bra
For someone with a B cup, the ideal bra fit focuses on balanced support, smooth shaping, and a natural lift. The cups should enhance your shape without creating gaps or causing any overflow.
The band should provide most of the support. It should feel snug but not tight (you should be able to fit two fingers underneath it comfortably).
The cups should lie flat against your chest, with no gaping, wrinkling, or spillage along the edges. The center gore (the middle part of the bra) should sit flat against your sternum for optimal support and alignment.
For B cups, look for medium-set straps and cups that follow your natural contour to maintain lift and prevent slipping or digging.
Choosing the right 40B bra
First, use our bra size calculator to confirm you’re a 40B size. Once you’ve verified your fit, consider your top priorities as a B cup and choose a style that best supports your needs.
With its elegant mesh details, full-coverage cups, and adjustable straps, the CrossOver Bra offers both style and reliable support. It's a perfect choice for a 40B size seeking everyday lift with a touch of sophistication.
Designed for daily wear, the Silhouette Bra provides exceptional comfort and dependable support. Its adjustable features make it ideal for a 40B sizd looking for a customizable, secure fit.
The SoftForm Bra is made for lounging in total comfort. Its ultra-soft fabric and hardware-free design make it a great pick for a 40B size who prioritize ease and a barely-there feel.
Featuring sturdy foam cups with light padding, the CloudEmbrace Bra offers subtle shaping and a gentle lift. It's perfect for a 40B size wanting a naturally enhanced silhouette.