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Discounted40A Bra Size
These Honeylove bras are designed to comfortably lift and support a 40A cup size. Browse our collection of 40A bras and find your perfect fit.
V-Neck Bra
Wireless Bra
This wire-free bra swaps rigid underwire for a bonded cradle that offers outstanding comfort while maintaining full support. The luxurious brushed lining rests feather-light against your body, and the hardware-free design vanishes invisibly under your most figure-hugging pieces. Raw-cut edges and seamless construction guarantee a sleek, bulge-free profile every single wear.
View More DetailsWireless Bra
V-Neck Bra
$64
CrossOver Bra
Wireless Bra
Distinctive mesh accents elevate this wireless bra beyond the ordinary. A bonded cradle delivers exceptional comfort and lift without traditional underwire. Wide side panels smooth and contain for a seamless silhouette at the back and sides. Convertible, adjustable straps allow you to customize your support. High-performance four-way stretch fabric adapts and moves with your body.
View More DetailsWireless Bra
CloudEmbrace Bra
Wireless Bra
Meet the wireless bra that feels as light as air. Designed with molded memory foam cups, it provides lift, support, and shaping that moves with you. Cloudfuse™ honeycomb bonding ensures a seamless, invisible finish beneath clothes, while wide, smoothing wings at every edge eliminate bulges. Convertible, adjustable straps and full-coverage cups make it easy to style with any outfit.
View More DetailsWireless Bra
SoftForm Bra
Wireless Bra
We started with our perfectly contoured, ultra-supportive V-Neck Bra and elevated it with the softest, dreamiest fabric imaginable. This wireless design includes a bonded cradle that provides the same lift as underwire—without any of the discomfort. Its hardware-free construction ensures a smooth, invisible look under even the most fitted clothing.
View More DetailsWireless Bra
SoftForm Bra
$69
CrossOver V-Neck Bra
Wireless Bra
Crafted from our proprietary mesh with a deeper V-cut design. This no-wire style showcases a bonded underbust that delivers elevation and stability minus traditional metal components. Contouring side panels sculpt your silhouette and banish unwanted spillage at the back and underarms. Shoulder straps offer both length adjustment and multiple wearing configurations to achieve your ideal comfort level. Flexible, multi-position straps paired with omnidirectional stretch material ensure the garment molds precisely to your unique contours.
View More DetailsWireless Bra
Silhouette Bra
Wireless Bra
Pliable, elastic silicone features a plush velveteen coating that delivers adaptable lift. Designed with a bonded support structure to eliminate metal underwire and contouring panels across the back and sides. Laser-cut, no-seam construction vanishes beneath any outfit. Straps offer adjustability and multiple wearing options so you can dial in your ideal fit.
View More DetailsWireless Bra
CrossFlex Activity Bra
Wireless Bra
Meet the bra that delivers ultimate support for your daily routine and light to moderate activity. Softer than your usual everyday bra yet strong like an active one, it offers the best of both worlds. A silicone-cushioned band and smoothing wings create 360° contouring and comfort. With adjustable straps and a hook-and-eye closure, it’s easy to wear and effortless to remove. The wireless design features Cloudfuse™ bonding for the perfect blend of support and all-day comfort.
View More DetailsWireless Bra
Silhouette Roses Bra
Wireless Bra
Flat, flexible silicone in a custom rose design is coated in soft velveteen flocking for extra support. A bonded cradle eliminates the need for underwire, and wide wings are designed to smooth the back and sides. This wireless bra’s raw cut construction lays invisibly under clothing. Straps are adjustable and convertible to give you control over your fit.
View More DetailsWireless Bra
CrossOver Contour Bra
Wireless Bra
The celebrated CrossOver bra now incorporates integrated lightweight foam cups that deliver exceptional support and a stunningly contoured silhouette. Crafted with exact cup and band dimensions, this construction ensures a customized, flawless fit. Fixed foam cups eliminate the inconvenience of removable pads, while a concealed bonded underband framework elevates and aligns without underwire. Expanded side wings refine and shape for a seamless appearance under any outfit. Premium four-way stretch material conforms to your form and offers a plush, luxurious touch. Versatile, adjustable straps allow you to customize your preferred degree of support and aesthetic.
View More DetailsWireless Bra
CrossOver Lace Bra
Lace Bra
Refined flat lace accents transform an everyday essential into something special. Engineered with a bonded underbust cradle that eliminates traditional underwire, sculpting side wings that smooth your back and underarm zones, and molded foam cups that enhance your natural shape. Convertible, adjustable straps adapt to your frame, while plush four-way stretch fabric moves seamlessly with you throughout the day.
View More DetailsLace Bra
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CloudEmbrace Bra with CloudWire
Underwire Bra
Meet the world's most comfortable underwire bra. Flexible CloudWire™ is embedded in this patent-pending bra's plush foam padding for a protective cushion and zero chance of poke-through. This modern, light-as-a-cloud t-shirt bra features molded memory foam cups for support and shape, CloudFuse™ honeycomb bonding for extra back and side smoothing, and adjustable straps. The evolution of underwire is here. Flexible CloudWire™ is embedded into foam padding Molded memory foam cups shape and support CloudFuse™ honeycomb silicone provides back and side smoothing Adjustable straps and back closure Patent pending
View More DetailsUnderwire Bra
Bestsellers
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CrossOver Bra
Silhouette Bra
SoftForm Bra
SuperPower Short
LiftWear Cami
CrossOver Brief
Cami Bodysuit
SuperPower BriefWhat is a 40A bra?
Cup size, the letter in your bra measurement, represents the difference between your bust and band measurements. For an A cup, that means your bust is about 1 inch larger than your band or underbust measurement.
Band size refers to the number portion of your bra size, like the “38” in a 38A, and represents the measurement around your ribcage, just under your bust. The band provides most of the support in a bra, not the straps, so finding the right band size is key to feeling comfortable and secure.
Key bra features for 40A bra size
For a 40A bra size, you have a wide variety of bra styles to choose from. If your goal is to enhance your shape and cleavage, consider bras with sturdy foam cups and padding.
Demi and balconette cups will be a better choice than full-cup bras. Alternatively, a 40A bra size can get away with bras that utilize much lower support.
Bralettes, soft triangle bras, and bandeau bras are excellent options for maximum comfort. For A cups with larger band sizes, consider wireless bras that offer more support and smoothing benefits.
For larger band sizes, look for bras with wide, smoothing wings and a strategically cut back to minimize bulging and ensure a smooth silhouette.
Ideal fit for an A cup bra
For someone with an A cup, the ideal bra fit focuses on comfort, shaping, and gentle lift. There should be no gaping or flattening the bust.
The band should provide most of the support. It should feel snug but not tight (you should be able to fit two fingers under it).
The cups should lie flat against your chest without any gaping or wrinkling. The center gore (middle part of the bra) should rest flat against your sternum.
For A cups, look for narrow-set straps or closer-set cups to ensure a better fit and avoid slipping straps.
Choosing the right 40A bra
First, use our bra size calculator to confirm you’re a 40A bra size. Then, determine your biggest needs as an A cup and choose a style accordingly.
Gorgeous mesh details, full coverage cups, and adjustable straps make this a great option for a 40A bra size looking for a supportive and stylish option.
The Silhouette Bra is a great daily option for a 40A bra size sizes looking for comfort and support that has adjustable features.
The SoftForm Bra is the ultimate lounge bra thanks to its super soft fabric and hardware-free construction. For a 40A bra size sizes seeking an ultra comfortable experience, this is a great style.
The CloudEmbrace has sturdy foam cups with very light padding, which is great for a 40A bra size looking for a very slight boost and extra shaping.