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Bras
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Discounted40A Bra Size
All Bra Sizes
These Honeylove bras are designed to comfortably lift and support a 40A cup size. Browse our collection of 40A bras and find your perfect fit.
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V-Neck Bra
Wireless Bra
This wire-free bra swaps rigid underwire for a bonded cradle that offers outstanding comfort while maintaining full support. The luxurious brushed lining rests feather-light against your body, and the hardware-free design vanishes invisibly under your most figure-hugging pieces. Raw-cut edges and seamless construction guarantee a sleek, bulge-free profile every single wear.
View More DetailsV-Neck Bra
$64
$58
CrossOver Bra
Wireless Bra
Signature mesh accents elevate this wireless bra beyond the ordinary. A bonded cradle delivers maximum comfort and support without traditional underwire. Smoothing side wings eliminate back and underarm bulges. Convertible, adjustable straps allow you to customize your fit. Four-way stretch premium fabric adapts and conforms to your unique shape.
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CloudEmbrace Bra
Wireless Bra
Discover comfort that floats with you. This wireless bra, crafted with molded memory foam cups, lifts and shapes while feeling featherlight. Our Cloudfuse™ honeycomb bonding removes the need for thick seams, giving you a smooth, invisible look under clothes. With wide, smoothing wings and flexible, convertible straps, it offers flawless coverage and versatility for every style.
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SoftForm Bra
Wireless Bra
We took our perfectly fitted, super supportive, V-Neck Bra and gave it the softest, most magical fabric ever. This wireless bra features a bonded cradle that replaces underwire for maximum comfort and support. The bra's hardware-free design lies invisibly underneath tight clothing for a truly invisible finish.
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Silhouette Bra
Wireless Bra
Supple stretch silicone paired with plush velveteen flocking provides responsive, adaptable support. Engineered with a bonded cradle that replaces traditional underwire and features smoothing side panels that wrap the back and sides. Raw-cut, seamless construction disappears under every garment. Convertible, adjustable straps allow you to customize your perfect fit.
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CrossOver V-Neck Bra
Wireless Bra
Designed with our signature mesh and a lower-cut neckline. This wire-free bra features a bonded cradle that provides lift and support without underwire. Smoothing wings refine your shape and eliminate back and arm bulges. Straps are adjustable and convertible so you can find your perfect fit. Adjustable, convertible straps and four-way stretch fabric help fit the bra to your exact shape.
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CrossOver Contour Bra
Wireless Bra
Our signature CrossOver bra has been elevated with integrated light foam cups that deliver enhanced support and a naturally contoured silhouette. Designed with cup and band sizing, this style ensures a tailored, flawless fit. Fixed foam cups eliminate the need for removable pads, while a concealed bonded cradle offers lift without underwire. Wider smoothing wings create a seamless profile under any outfit. Premium four-way stretch fabric moves with you and feels luxurious against your skin. Adjustable, convertible straps allow you to customize your comfort and coverage.
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X Balance Bra
Wireless Bra
The X Balance Bra is designed to lift, separate, and support better than any other wireless bra on the market.• Soft elastic intersects at the center delivering beautiful separation and eliminating uniboob.• Built-in light molded foam cups provide shape and lift without adding bulk.• Floating mesh provides extra hold and has a beautiful sheer appearance at the neckline.• Ultra-plush elastic underband feels like a soft hug with the perfect amount of recovery.• Adjustable straps and hook and eye back closure let you customize your fit.• Patent-pending
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Silhouette Roses Bra
Wireless Bra
Our proprietary rose-pattern silicone with luxurious velveteen flocking delivers enhanced support and secure hold without slipping. The bonded cradle construction replaces restrictive underwire, while wide side panels smooth your back and sides for a seamless, sculpted profile. Invisible raw-cut edges disappear beneath any outfit, and fully adjustable, convertible straps let you customize your fit with complete versatility.
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CloudEmbrace Bra with CloudWire
Underwire Bra
Meet the world's most comfortable underwire bra. • Flexible CloudWire is wrapped in light, airy foam for a protective cushion and zero chance of wire-poking• This cloud-like t-shirt bra features molded marshmallow foam cups for modesty, support and shape without adding bulk.• CloudFuse honeycomb bonding and super soft raw cut wings provide extra back and side smoothing.• Beautiful S-shaped perfect coverage neckline flatters your natural shape and gives the exact right amount of coverage.• Addjustable, convertible straps can be crossed in the back for a racerback fit and added security.• Patent-pending
View More DetailsUnderwire Bra
CrossOver Lace Bra
Lace Bra
Signature flat lace accents transform this everyday staple into something special. Engineered with a bonded cradle that eliminates the need for underwire, smoothing side wings that minimize back and underarm spillage, and contoured foam cups that flatter your natural shape. Convertible, adjustable straps customize the fit to your frame, while plush four-way stretch fabric moves seamlessly with you throughout the day.
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CrossFlex Activity Bra
Wireless Bra
Designed for everyday wear and gentle movement, this bra provides unmatched support and comfort. It’s softer and more flexible than a typical bra, yet delivers the hold of an active style. The silicone-padded band and smoothing wings shape and support from every angle. Adjustable straps and a hook-and-eye back closure make dressing simple. Cloudfuse™ bonding replaces traditional underwire, giving you wireless comfort without sacrificing lift.
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CloudLift Bra with CloudWire
Underwire Push-Up Bra
Forget what you know about push-up bras. The CloudLift Bra is designed to give you a lifted look, not a larger cup size. It looks natural, feels incredible, and is totally everyday wearable. • Boost technology pushes from the lower cup only, creating a more rounded swell and increased firmness.• Molded foam cups provide shape and modesty without ever digging into your neckline.• Cloudwire technology embeds a semi-flexible wire inside a cushioned channel at the base of the cup.• Smoothing wings create a seamless finish under clingy T-shirts and clothing.• Adjustable straps and hook and eye back closure let you customize your fit.
View More DetailsUnderwire Push-Up Bra
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Superpower BriefWhat is a 40A bra?
Cup size, the letter in your bra measurement, represents the difference between your bust and band measurements. For an A cup, that means your bust is about 1 inch larger than your band or underbust measurement.
Band size refers to the number portion of your bra size, like the “38” in a 38A, and represents the measurement around your ribcage, just under your bust. The band provides most of the support in a bra, not the straps, so finding the right band size is key to feeling comfortable and secure.
Key bra features for 40A bra size
For a 40A bra size, you have a wide variety of bra styles to choose from. If your goal is to enhance your shape and cleavage, consider bras with sturdy foam cups and padding.
Demi and balconette cups will be a better choice than full-cup bras. Alternatively, a 40A bra size can get away with bras that utilize much lower support.
Bralettes, soft triangle bras, and bandeau bras are excellent options for maximum comfort. For A cups with larger band sizes, consider wireless bras that offer more support and smoothing benefits.
For larger band sizes, look for bras with wide, smoothing wings and a strategically cut back to minimize bulging and ensure a smooth silhouette.
Ideal fit for an A cup bra
For someone with an A cup, the ideal bra fit focuses on comfort, shaping, and gentle lift. There should be no gaping or flattening the bust.
The band should provide most of the support. It should feel snug but not tight (you should be able to fit two fingers under it).
The cups should lie flat against your chest without any gaping or wrinkling. The center gore (middle part of the bra) should rest flat against your sternum.
For A cups, look for narrow-set straps or closer-set cups to ensure a better fit and avoid slipping straps.
Choosing the right 40A bra
First, use our bra size calculator to confirm you’re a 40A bra size. Then, determine your biggest needs as an A cup and choose a style accordingly.
Gorgeous mesh details, full coverage cups, and adjustable straps make this a great option for a 40A bra size looking for a supportive and stylish option.
The Silhouette Bra is a great daily option for a 40A bra size sizes looking for comfort and support that has adjustable features.
The SoftForm Bra is the ultimate lounge bra thanks to its super soft fabric and hardware-free construction. For a 40A bra size sizes seeking an ultra comfortable experience, this is a great style.
The CloudEmbrace has sturdy foam cups with very light padding, which is great for a 40A bra size looking for a very slight boost and extra shaping.