
Join HoneyClub for 20% store credit, early sale access, and members-only offers.
*$24 billed annually, open to US customers only.

These Honeylove bras are designed to comfortably lift and support a 40D cup size. Browse our collection of 40D bras and find your perfect fit.
This wireless bra features a bonded cradle that replaces underwire for maximum comfort and support. Premium brushed lining is feather-soft against skin. The bra's hardware-free design lies invisibly underneath tight clothing. Raw cut, seamless bra construction eliminates any chance of bulging.
View More DetailsHoneylove's signature mesh details take this wireless bra to the next level. This wireless bra features a bonded cradle that replaces underwire for maximum comfort and support. A smoothing bra wing eliminates bulges at the back and underarm. Adjustable, convertible bra straps let you modify your fit. Premium four-way stretch fabric molds and expands to your shape.
View More DetailsThe wireless bra that feels like you're wearing a cloud. This bra features molded memory foam cups that support, lift, and shape. Cloudfuse™ honeycomb bonding eliminates the need for bulky seams, resulting in an invisible appearance underneath clothing. Wide, smoothing wings at the underarms, sides, and back eliminate bulging. The bra's perfect coverage cups and adjustible, convertible straps work with a variety of necklines.
View More DetailsOur beloved V-Neck Bra, known for its flawless fit and incredible support, just got a luxurious upgrade with an unbelievably soft, cloud-like fabric. Designed without wires, it uses a bonded cradle for all-day comfort and structure. With no hardware to show through, it disappears seamlessly beneath your clothes for a perfectly smooth finish.
View More DetailsPliable, elastic silicone features a plush velveteen coating that delivers adaptable lift. Designed with a bonded support structure to eliminate metal underwire and contouring panels across the back and sides. Laser-cut, no-seam construction vanishes beneath any outfit. Straps offer adjustability and multiple wearing options so you can dial in your ideal fit.
View More DetailsCrafted from our proprietary mesh with a deeper neckline. This underwire-free design incorporates a bonded underbust that delivers elevation and structure without metal components. Contouring side panels sculpt your silhouette and smooth away back and underarm spillage. Straps offer both adjustment and conversion options to achieve your ideal fit. Flexible, multi-position straps paired with stretch fabric in four directions ensure the bra conforms precisely to your unique contours.
View More DetailsThe iconic CrossOver bra now features built-in lightweight foam cups that provide superior support and a beautifully shaped profile. Engineered with precise cup and band measurements, this design guarantees a personalized, perfect fit. Permanent foam cups remove the hassle of removable inserts, while a hidden bonded underbust structure lifts and centers without wires. Extended side panels smooth and sculpt for a flawless look beneath everything you wear. High-performance stretch fabric in four directions adapts to your body and delivers a soft, luxe feel. Convertible, adjustable straps let you dial in your ideal level of support and style.
View More DetailsOur signature rose-pattern silicone features plush velveteen flocking that provides elevated support and gentle grip. A bonded cradle eliminates traditional underwire, while broad side panels sculpt your back and sides into a smooth, uninterrupted silhouette. Raw-cut edges vanish under any garment, and adjustable, convertible straps offer personalized fit with total flexibility.
View More DetailsSignature flat lace accents transform this everyday staple into something special. Engineered with a bonded cradle that eliminates the need for underwire, smoothing side wings that minimize back and underarm spillage, and contoured foam cups that flatter your natural shape. Convertible, adjustable straps customize the fit to your frame, while plush four-way stretch fabric moves seamlessly with you throughout the day.
View More DetailsMeet the world's most comfortable underwire bra. • Flexible CloudWire is wrapped in light, airy foam for a protective cushion and zero chance of wire-poking• This cloud-like t-shirt bra features molded marshmallow foam cups for modesty, support and shape without adding bulk.• CloudFuse honeycomb bonding and super soft raw cut wings provide extra back and side smoothing.• Beautiful S-shaped perfect coverage neckline flatters your natural shape and gives the exact right amount of coverage.• Addjustable, convertible straps can be crossed in the back for a racerback fit and added security.• Patent-pending
View More DetailsThe X Balance Bra is designed to lift, separate, and support better than any other wireless bra on the market.• Soft elastic intersects at the center delivering beautiful separation and eliminating uniboob.• Built-in light molded foam cups provide shape and lift without adding bulk.• Floating mesh provides extra hold and has a beautiful sheer appearance at the neckline.• Ultra-plush elastic underband feels like a soft hug with the perfect amount of recovery.• Adjustable straps and hook and eye back closure let you customize your fit.• Patent-pending
View More DetailsMeet the bra that delivers ultimate support for your daily routine and light to moderate activity. Softer than your usual everyday bra yet strong like an active one, it offers the best of both worlds. A silicone-cushioned band and smoothing wings create 360° contouring and comfort. With adjustable straps and a hook-and-eye closure, it’s easy to wear and effortless to remove. The wireless design features Cloudfuse™ bonding for the perfect blend of support and all-day comfort.
View More DetailsThis bundle includes Honeylove's LiftWear Tank and Tank Bodysuit. Buy the Built-In Bra Bundle and save.
View More DetailsThis bundle contain's Honeylove's SoftForm Bra and SoftForm High-Rise Brief. Purchase the SoftForm Bra + SoftForm High-Rise Brief Bundle and save.
View More DetailsThis bundle contains Honeylove's CrossOver Bra and SoftForm High-Rise Brief. Purchase the CrossOver Bra + SoftForm High-Rise Brief Bundle and save.
View More DetailsThe letter in your bra size, also known as your cup size, shows how much fuller your bust is compared to your band measurement. For a D cup, your bust measures about 4 inches larger than your underbust.
Your band size, represented by the number in your bra size (like the “38” in 38D), measures the circumference around your ribcage, just beneath your breasts. Since the band provides most of a bra’s support, not the straps, choosing the correct band size is essential for lasting comfort and stability.
For a 40D bra size, support and structure become especially important to ensure comfort and a flattering shape. If your goal is to enhance lift and cleavage, choose bras with molded or padded cups and strong underwire support.
These styles help shape and center the bust while maintaining stability throughout the day. For everyday wear, look for bras with wider straps, full-coverage cups, or side panels.
These features help distribute weight evenly and prevent digging or slipping. If you prefer something more relaxed, wireless bras with reinforced bands or bonded support can provide comfort without sacrificing structure for a [insert band and cup size] bra size.
This is a great option for women with fuller busts who prioritize comfort. When wearing a larger band size, look for bras that have broad, supportive wings and a smartly shaped back to smooth out bulges and maintain a polished appearance.
For someone with a D cup, the ideal bra fit focuses on strong support, full coverage, and all-day comfort. The cups should fully contain your bust without any gaping, spillage, or bulging, offering a smooth and lifted shape.
The band should provide the majority of the support. It should feel firm and secure around your ribcage without digging in (you should be able to fit two fingers comfortably underneath).
The cups should sit flat against your chest, enclosing all breast tissue with no wrinkles or overflow along the top or sides. The center gore (the middle part of the bra) should rest firmly and evenly against your sternum to ensure proper lift and separation.
For D cups, look for wide, supportive straps and structured cups to distribute weight evenly and prevent shoulder strain while maintaining a flattering shape.
First, use our bra size calculator to confirm you’re a 40D size. Once you’ve verified your fit, consider your main priorities as a D cup and choose a style that delivers the perfect blend of support, lift, and comfort.
With its elegant mesh design, full-coverage cups, and adjustable straps, the CrossOver Bra provides both beauty and structure. It's an excellent choice for a 40D size seeking stylish support and a secure fit.
Designed for daily comfort and reliable lift, the Silhouette Bra is ideal for a 40D size looking for all-day support. Its adjustable features ensure a personalized, comfortable fit that stays in place.
The SoftForm Bra combines cloud-like softness with gentle hold. Its hardware-free construction makes it a cozy option for a 40D size who want light, relaxed support.
Featuring sturdy foam cups and light padding, the CloudEmbrace Bra offers a smooth, rounded shape with gentle lift. It's perfect for a 40D size wanting structured support and a flattering silhouette.



























