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Discounted40E Bra Size
All Bra Sizes
These Honeylove bras are designed to comfortably lift and support a 40E cup size. Browse our collection of 40E bras and find your perfect fit.
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V-Neck Bra
Wireless Bra
Raw-edge, seamless bra engineering removes every risk of visible lines or bulging. The hardware-free construction disappears flawlessly beneath form-fitting garments. Luxuriously brushed interior lining feels cloud-soft on skin. A bonded cradle architecture substitutes traditional underwire, delivering exceptional comfort alongside reliable support.
View More DetailsV-Neck Bra
$64
$58
CrossOver Bra
Wireless Bra
Honeylove's signature mesh details take this wireless bra to the next level. This wireless bra features a bonded cradle that replaces underwire for maximum comfort and support. A smoothing bra wing eliminates bulges at the back and underarm. Adjustable, convertible bra straps let you modify your fit. Premium four-way stretch fabric molds and expands to your shape.
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CloudEmbrace Bra
Wireless Bra
Discover comfort that floats with you. This wireless bra, crafted with molded memory foam cups, lifts and shapes while feeling featherlight. Our Cloudfuse™ honeycomb bonding removes the need for thick seams, giving you a smooth, invisible look under clothes. With wide, smoothing wings and flexible, convertible straps, it offers flawless coverage and versatility for every style.
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SoftForm Bra
Wireless Bra
Our beloved V-Neck Bra, known for its flawless fit and incredible support, just got a luxurious upgrade with an unbelievably soft, cloud-like fabric. Designed without wires, it uses a bonded cradle for all-day comfort and structure. With no hardware to show through, it disappears seamlessly beneath your clothes for a perfectly smooth finish.
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Silhouette Bra
Wireless Bra
Supple stretch silicone paired with plush velveteen flocking provides responsive, adaptable support. Engineered with a bonded cradle that replaces traditional underwire and features smoothing side panels that wrap the back and sides. Raw-cut, seamless construction disappears under every garment. Convertible, adjustable straps allow you to customize your perfect fit.
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CrossOver V-Neck Bra
Wireless Bra
Engineered with our exclusive mesh fabric and a plunging neckline. This wire-free construction features a bonded cradle beneath the bust that provides lift and support without any metal hardware. Sculpting side wings shape your profile and eliminate back and underarm bulge. Adjustable, convertible straps let you customize the fit to your preference. Adaptable, multi-way straps combined with four-way stretch material allow the bra to mold seamlessly to your individual shape.
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CrossOver Contour Bra
Wireless Bra
Our iconic CrossOver bra has been elevated with integrated lightweight foam cups that deliver enhanced lift and a naturally sculpted profile. Designed with dedicated cup and band measurements, this style guarantees a tailored, impeccable fit. Permanent foam cups take the place of removable inserts. A concealed bonded framework offers reliable support while eliminating underwire, and extended smoothing side panels create an invisible, streamlined look beneath any outfit. Luxe fabrics with four-way stretch move effortlessly with your body. Customizable, convertible straps allow you to dial in your perfect comfort level.
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X Balance Bra
Wireless Bra
The X Balance Bra is designed to lift, separate, and support better than any other wireless bra on the market.• Soft elastic intersects at the center delivering beautiful separation and eliminating uniboob.• Built-in light molded foam cups provide shape and lift without adding bulk.• Floating mesh provides extra hold and has a beautiful sheer appearance at the neckline.• Ultra-plush elastic underband feels like a soft hug with the perfect amount of recovery.• Adjustable straps and hook and eye back closure let you customize your fit.• Patent-pending
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Silhouette Roses Bra
Wireless Bra
Our proprietary rose-pattern silicone with luxurious velveteen flocking delivers enhanced support and secure hold without slipping. The bonded cradle construction replaces restrictive underwire, while wide side panels smooth your back and sides for a seamless, sculpted profile. Invisible raw-cut edges disappear beneath any outfit, and fully adjustable, convertible straps let you customize your fit with complete versatility.
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CloudEmbrace Bra with CloudWire
Underwire Bra
Meet the world's most comfortable underwire bra. • Flexible CloudWire is wrapped in light, airy foam for a protective cushion and zero chance of wire-poking• This cloud-like t-shirt bra features molded marshmallow foam cups for modesty, support and shape without adding bulk.• CloudFuse honeycomb bonding and super soft raw cut wings provide extra back and side smoothing.• Beautiful S-shaped perfect coverage neckline flatters your natural shape and gives the exact right amount of coverage.• Addjustable, convertible straps can be crossed in the back for a racerback fit and added security.• Patent-pending
View More DetailsUnderwire Bra
CrossOver Lace Bra
Lace Bra
Subtle flat lace accents transform this everyday staple into something genuinely elegant. Engineered with a bonded underbust cradle that eliminates the need for conventional underwire, structured side wings that contour back and underarm zones, and molded foam cups that enhance your natural shape. Flexible, adjustable straps conform to your individual frame, while plush four-way stretch fabric moves seamlessly with you throughout the day.
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CrossFlex Activity Bra
Wireless Bra
Engineered for comfort and support, this bra moves with you through everyday life and light workouts. Softer than your standard bra but just as supportive as your favorite active style, it’s designed to do it all. The silicone-cushioned band and smoothing wings deliver seamless 360° contouring. Adjustable straps and a hook-and-eye back closure make wear effortless. Cloudfuse™ bonding replaces underwire for superior comfort and lasting support.
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CloudLift Bra with CloudWire
Underwire Push-Up Bra
Forget what you know about push-up bras. The CloudLift Bra is designed to give you a lifted look, not a larger cup size. It looks natural, feels incredible, and is totally everyday wearable. • Boost technology pushes from the lower cup only, creating a more rounded swell and increased firmness.• Molded foam cups provide shape and modesty without ever digging into your neckline.• Cloudwire technology embeds a semi-flexible wire inside a cushioned channel at the base of the cup.• Smoothing wings create a seamless finish under clingy T-shirts and clothing.• Adjustable straps and hook and eye back closure let you customize your fit.
View More DetailsUnderwire Push-Up Bra
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Superpower BriefWhat is a 40E bra?
The letter in your bra size, also known as your cup size, shows how much fuller your bust is compared to your band measurement. For an E cup, that means your bust is about 5 inches larger than your underbust.
The number in your bra size, like the “38” in 38E, refers to your band size, which measures the circumference around your ribcage just below your bust. Because the band provides the majority of a bra’s support rather than the straps, finding the right band size is key to lasting comfort and a secure, supportive fit.
Key bra features for 40E bra size
For a 40E bra size, the focus should be on maximum support, comfort, and stability while still flattering your natural shape. To achieve a lifted and defined silhouette, choose bras with full-coverage cups, strong underwire or wireless bonding at the bust, and reinforced side panels.
These elements help contain and shape the bust without adding bulk. For everyday wear, look for styles with wide, cushioned straps and a sturdy band, which provide excellent weight distribution and reduce shoulder strain.
Balconette and full-cup bras are great options, offering a secure fit and natural lift. If you prefer wire-free comfort, opt for wireless bras with molded cups or bonded support zones specifically engineered for larger cup sizes.
These provide gentle shaping and support while maintaining a smooth, comfortable fit for a [insert band and cup size] bra size. If your band size runs larger, seek out bras with extra-wide, smoothing wings and a supportive back cut to enhance comfort and deliver a smooth, flattering silhouette.
Ideal fit for an E cup bra
For someone with an E cup, the ideal bra fit emphasizes maximum support, full containment, and long-lasting comfort. The cups should completely enclose the bust, providing a smooth, rounded shape without any gaping, bulging, or spillage.
The band should offer firm, reliable support as the foundation of the bra. It should feel snug and stable around your ribcage but still comfortable enough to fit two fingers underneath without digging in.
The cups should sit flush against your chest, fully supporting the breast tissue from every angle with no wrinkles or overflow along the neckline or sides. The center gore (the middle part of the bra) should rest flat and secure against your sternum, ensuring proper separation, lift, and structure.
For E cups, look for wide, supportive straps and structured cups with reinforced seams or underwire to evenly distribute weight, prevent shoulder strain, and maintain lift throughout the day.
Choosing the right 40E bra
Start by using our bra size calculator to verify your 40E size. Once you know your true fit, consider your main priorities as an E cup — whether that’s lift, shaping, or everyday comfort — and choose the style that best suits your needs.
Featuring elegant mesh details, supportive full-coverage cups, and adjustable straps, the CrossOver Bra blends beauty with practicality. It’s an excellent option for a 40E size seeking both style and reliable support.
Designed for daily wear, the Silhouette Bra offers lasting comfort and secure lift. Its adjustable features help a 40E size achieve a personalized fit for all-day ease and confidence.
With soft, stretchy fabric and a hardware-free design, the SoftForm Bra delivers a barely-there feel. It’s the go-to choice for a 40E size who prefers gentle, relaxed support for lounging or laid-back days.
The CloudEmbrace Bra combines supportive foam cups with light padding for smooth shaping and subtle lift. It’s perfect for a 40E size wanting structured comfort and a naturally contoured silhouette.