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These Honeylove bras are designed to comfortably lift and support a 40E cup size. Browse our collection of 40E bras and find your perfect fit.
Seamless, raw-edge construction eliminates visible lines and bulging under any outfit. The hardware-free design vanishes completely beneath form-fitting clothing. Plush interior lining delivers cloud-soft comfort against skin. Bonded cradle architecture replaces conventional underwire, offering exceptional support without sacrificing comfort.
View More DetailsHoneylove's signature mesh details take this wireless bra to the next level. This wireless bra features a bonded cradle that replaces underwire for maximum comfort and support. A smoothing bra wing eliminates bulges at the back and underarm. Adjustable, convertible bra straps let you modify your fit. Premium four-way stretch fabric molds and expands to your shape.
View More DetailsDiscover comfort that floats with you. This wireless bra, crafted with molded memory foam cups, lifts and shapes while feeling featherlight. Our Cloudfuse™ honeycomb bonding removes the need for thick seams, giving you a smooth, invisible look under clothes. With wide, smoothing wings and flexible, convertible straps, it offers flawless coverage and versatility for every style.
View More DetailsWe took our perfectly fitted, super supportive, V-Neck Bra and gave it the softest, most magical fabric ever. This wireless bra features a bonded cradle that replaces underwire for maximum comfort and support. The bra's hardware-free design lies invisibly underneath tight clothing for a truly invisible finish.
View More DetailsFlat, stretch silicone is coated in soft velveteen flocking for flexible support. Engineered with a bonded cradle to replace underwire and smoothing wings along the back and sides. Raw cut, seamless bra construction disappears under clothes. Straps are adjustable and convertible to help you achieve your perfect fit.
View More DetailsCrafted from our proprietary mesh with a deeper neckline. This underwire-free design incorporates a bonded underbust that delivers elevation and structure without metal components. Contouring side panels sculpt your silhouette and smooth away back and underarm spillage. Straps offer both adjustment and conversion options to achieve your ideal fit. Flexible, multi-position straps paired with stretch fabric in four directions ensure the bra conforms precisely to your unique contours.
View More DetailsThe celebrated CrossOver bra now incorporates integrated lightweight foam cups that deliver exceptional support and a stunningly contoured silhouette. Crafted with exact cup and band dimensions, this construction ensures a customized, flawless fit. Fixed foam cups eliminate the inconvenience of removable pads, while a concealed bonded underband framework elevates and aligns without underwire. Expanded side wings refine and shape for a seamless appearance under any outfit. Premium four-way stretch material conforms to your form and offers a plush, luxurious touch. Versatile, adjustable straps allow you to customize your preferred degree of support and aesthetic.
View More DetailsHoneylove's signature rose-pattern silicone paired with soft velveteen flocking ensures reliable grip and all-day support that stays exactly where you place it. Our bonded cradle design eliminates uncomfortable underwire, while generous side panels gently contour your back and sides for a smooth, sculpted finish. Raw-cut edges vanish under every garment, and fully adjustable, convertible straps offer personalized comfort with effortless versatility.
View More DetailsSubtle flat lace accents transform this everyday staple into something genuinely elegant. Engineered with a bonded underbust cradle that eliminates the need for conventional underwire, structured side wings that contour back and underarm zones, and molded foam cups that enhance your natural shape. Flexible, adjustable straps conform to your individual frame, while plush four-way stretch fabric moves seamlessly with you throughout the day.
View More DetailsMeet the world's most comfortable underwire bra. • Flexible CloudWire is wrapped in light, airy foam for a protective cushion and zero chance of wire-poking• This cloud-like t-shirt bra features molded marshmallow foam cups for modesty, support and shape without adding bulk.• CloudFuse honeycomb bonding and super soft raw cut wings provide extra back and side smoothing.• Beautiful S-shaped perfect coverage neckline flatters your natural shape and gives the exact right amount of coverage.• Addjustable, convertible straps can be crossed in the back for a racerback fit and added security.• Patent-pending
View More DetailsThe X Balance Bra is designed to lift, separate, and support better than any other wireless bra on the market.• Soft elastic intersects at the center delivering beautiful separation and eliminating uniboob.• Built-in light molded foam cups provide shape and lift without adding bulk.• Floating mesh provides extra hold and has a beautiful sheer appearance at the neckline.• Ultra-plush elastic underband feels like a soft hug with the perfect amount of recovery.• Adjustable straps and hook and eye back closure let you customize your fit.• Patent-pending
View More DetailsEngineered for comfort and support, this bra moves with you through everyday life and light workouts. Softer than your standard bra but just as supportive as your favorite active style, it’s designed to do it all. The silicone-cushioned band and smoothing wings deliver seamless 360° contouring. Adjustable straps and a hook-and-eye back closure make wear effortless. Cloudfuse™ bonding replaces underwire for superior comfort and lasting support.
View More DetailsThis bundle includes Honeylove's LiftWear Tank and Tank Bodysuit. Buy the Built-In Bra Bundle and save.
View More DetailsThis bundle contain's Honeylove's SoftForm Bra and SoftForm High-Rise Brief. Purchase the SoftForm Bra + SoftForm High-Rise Brief Bundle and save.
View More DetailsThis bundle contains Honeylove's CrossOver Bra and SoftForm High-Rise Brief. Purchase the CrossOver Bra + SoftForm High-Rise Brief Bundle and save.
View More DetailsThe letter in your bra size, also known as your cup size, shows how much fuller your bust is compared to your band measurement. For an E cup, that means your bust is about 5 inches larger than your underbust.
The number in your bra size, like the “38” in 38E, refers to your band size, which measures the circumference around your ribcage just below your bust. Because the band provides the majority of a bra’s support rather than the straps, finding the right band size is key to lasting comfort and a secure, supportive fit.
For a 40E bra size, the focus should be on maximum support, comfort, and stability while still flattering your natural shape. To achieve a lifted and defined silhouette, choose bras with full-coverage cups, strong underwire or wireless bonding at the bust, and reinforced side panels.
These elements help contain and shape the bust without adding bulk. For everyday wear, look for styles with wide, cushioned straps and a sturdy band, which provide excellent weight distribution and reduce shoulder strain.
Balconette and full-cup bras are great options, offering a secure fit and natural lift. If you prefer wire-free comfort, opt for wireless bras with molded cups or bonded support zones specifically engineered for larger cup sizes.
These provide gentle shaping and support while maintaining a smooth, comfortable fit for a [insert band and cup size] bra size. If your band size runs larger, seek out bras with extra-wide, smoothing wings and a supportive back cut to enhance comfort and deliver a smooth, flattering silhouette.
For someone with an E cup, the ideal bra fit emphasizes maximum support, full containment, and long-lasting comfort. The cups should completely enclose the bust, providing a smooth, rounded shape without any gaping, bulging, or spillage.
The band should offer firm, reliable support as the foundation of the bra. It should feel snug and stable around your ribcage but still comfortable enough to fit two fingers underneath without digging in.
The cups should sit flush against your chest, fully supporting the breast tissue from every angle with no wrinkles or overflow along the neckline or sides. The center gore (the middle part of the bra) should rest flat and secure against your sternum, ensuring proper separation, lift, and structure.
For E cups, look for wide, supportive straps and structured cups with reinforced seams or underwire to evenly distribute weight, prevent shoulder strain, and maintain lift throughout the day.
Start by using our bra size calculator to verify your 40E size. Once you know your true fit, consider your main priorities as an E cup — whether that’s lift, shaping, or everyday comfort — and choose the style that best suits your needs.
Featuring elegant mesh details, supportive full-coverage cups, and adjustable straps, the CrossOver Bra blends beauty with practicality. It’s an excellent option for a 40E size seeking both style and reliable support.
Designed for daily wear, the Silhouette Bra offers lasting comfort and secure lift. Its adjustable features help a 40E size achieve a personalized fit for all-day ease and confidence.
With soft, stretchy fabric and a hardware-free design, the SoftForm Bra delivers a barely-there feel. It’s the go-to choice for a 40E size who prefers gentle, relaxed support for lounging or laid-back days.
The CloudEmbrace Bra combines supportive foam cups with light padding for smooth shaping and subtle lift. It’s perfect for a 40E size wanting structured comfort and a naturally contoured silhouette.



























