Order soon for delivery by Apr 21-Apr 25!
We think you'll love these
Click to view our Accessibility Statement or contact us with accessibility related questions at 855-740-8229.Skip to content
Want 20% back + free shipping?
Join HoneyClub for 20% store credit, early sale access, and members-only offers.
*$24 billed annually, open to US customers only.
You are shopping in United States.
Bras
Shapewear
Tops
Bodysuits
Underwear
Sleep
Bottoms
Discounted40B Bra Size
All Bra Sizes
These Honeylove bras are designed to comfortably lift and support a 40B cup size. Browse our collection of 40B bras and find your perfect fit.
Save 10%
V-Neck Bra
Wireless Bra
Seamless, raw-edge construction eliminates visible lines and bulging under any outfit. The hardware-free design vanishes completely beneath form-fitting clothing. Plush interior lining delivers cloud-soft comfort against skin. Bonded cradle architecture replaces conventional underwire, offering exceptional support without sacrificing comfort.
View More DetailsV-Neck Bra
$64
$58
CrossOver Bra
Wireless Bra
Signature mesh accents elevate this wireless bra beyond the ordinary. A bonded cradle delivers maximum comfort and support without traditional underwire. Smoothing side wings eliminate back and underarm bulges. Convertible, adjustable straps allow you to customize your fit. Four-way stretch premium fabric adapts and conforms to your unique shape.
View More Details
CloudEmbrace Bra
Wireless Bra
The next-level wireless bra—so soft, it’s like wearing a cloud. Its molded memory foam cups contour and support beautifully, while innovative Cloudfuse™ honeycomb bonding delivers a sleek, seam-free finish under every outfit. Wide, smoothing panels at the sides, back, and underarms banish bulges. Complete with adjustable, convertible straps and full-coverage cups, it flatters any neckline.
View More Details
SoftForm Bra
Wireless Bra
We transformed our best-fitting, highly supportive V-Neck Bra by crafting it in the softest, most enchanting fabric yet. This wire-free style relies on a bonded cradle for support and comfort, eliminating the need for traditional underwire. Its sleek, hardware-free design remains completely invisible under even the most form-fitting outfits.
View More Details
Silhouette Bra
Wireless Bra
Supple stretch silicone paired with plush velveteen flocking provides responsive, adaptable support. Engineered with a bonded cradle that replaces traditional underwire and features smoothing side panels that wrap the back and sides. Raw-cut, seamless construction disappears under every garment. Convertible, adjustable straps allow you to customize your perfect fit.
View More Details
CrossOver V-Neck Bra
Wireless Bra
Crafted from our proprietary mesh with a deeper neckline. This underwire-free design incorporates a bonded underbust that delivers elevation and structure without metal components. Contouring side panels sculpt your silhouette and smooth away back and underarm spillage. Straps offer both adjustment and conversion options to achieve your ideal fit. Flexible, multi-position straps paired with stretch fabric in four directions ensure the bra conforms precisely to your unique contours.
View More Details
CrossOver Contour Bra
Wireless Bra
We've reimagined our signature CrossOver bra now with built-in light foam cups for extra support and a beautiful contoured shape. This style comes in cup and band sizing for a precise and flawless fit. Stationary foam cups replace removable pads. A hidden bonded structure provides support without underwire, and wider smoothing wings ensure a seamless and smooth silhouette. Premium materials and four-way stretch fabric feel like a dream against skin. Adjustable, convertible straps let you personalize your fit.
View More DetailsSave 10%
Silhouette Roses Bra
Wireless Bra
Flexible silicone in a signature rose pattern features soft velveteen flocking that delivers enhanced support. The bonded cradle replaces traditional underwire, while wide side panels smooth your back and sides for a seamless silhouette. Raw-cut construction ensures this wireless bra disappears beneath any outfit. Adjustable, convertible straps let you customize your fit with complete control.
View More Details
CrossOver Lace Bra
Lace Bra
Signature flat lace accents transform this everyday staple into something special. Engineered with a bonded cradle that eliminates the need for underwire, smoothing side wings that minimize back and underarm spillage, and contoured foam cups that flatter your natural shape. Convertible, adjustable straps customize the fit to your frame, while plush four-way stretch fabric moves seamlessly with you throughout the day.
View More DetailsLace Bra
New!
CloudEmbrace Bra with CloudWire
Underwire Bra
Meet the world's most comfortable underwire bra. • Flexible CloudWire is wrapped in light, airy foam for a protective cushion and zero chance of wire-poking• This cloud-like t-shirt bra features molded marshmallow foam cups for modesty, support and shape without adding bulk.• CloudFuse honeycomb bonding and super soft raw cut wings provide extra back and side smoothing.• Beautiful S-shaped perfect coverage neckline flatters your natural shape and gives the exact right amount of coverage.• Addjustable, convertible straps can be crossed in the back for a racerback fit and added security.• Patent-pending
View More DetailsUnderwire Bra
New!
X Balance Bra
Wireless Bra
The X Balance Bra is designed to lift, separate, and support better than any other wireless bra on the market.• Soft elastic intersects at the center delivering beautiful separation and eliminating uniboob.• Built-in light molded foam cups provide shape and lift without adding bulk.• Floating mesh provides extra hold and has a beautiful sheer appearance at the neckline.• Ultra-plush elastic underband feels like a soft hug with the perfect amount of recovery.• Adjustable straps and hook and eye back closure let you customize your fit.• Patent-pending
View More Details
CrossFlex Activity Bra
Wireless Bra
Designed for everyday wear and gentle movement, this bra provides unmatched support and comfort. It’s softer and more flexible than a typical bra, yet delivers the hold of an active style. The silicone-padded band and smoothing wings shape and support from every angle. Adjustable straps and a hook-and-eye back closure make dressing simple. Cloudfuse™ bonding replaces traditional underwire, giving you wireless comfort without sacrificing lift.
View More Details25% Off | April Only
Built-In Bra Bundle
This bundle includes Honeylove's LiftWear Tank and Tank Bodysuit. Buy the Built-In Bra Bundle and save.
View More DetailsBuilt-In Bra Bundle
$183
$138
15% Off
SoftForm Bra + SoftForm High-Rise Brief Bundle
This bundle contain's Honeylove's SoftForm Bra and SoftForm High-Rise Brief. Purchase the SoftForm Bra + SoftForm High-Rise Brief Bundle and save.
View More Details15% off
CrossOver Bra + SoftForm High-Rise Brief Bundle
This bundle contains Honeylove's CrossOver Bra and SoftForm High-Rise Brief. Purchase the CrossOver Bra + SoftForm High-Rise Brief Bundle and save.
View More DetailsBestsellers
Shop All
Crossover Bra
CloudEmbrace Bra
Silhouette Bra
Softform Bra
Superpower Short
Liftwear Cami
Everyday Undies
Cami Bodysuit
Superpower BriefWhat is a 40B bra?
Your cup size, shown by the letter in your bra measurement, reflects the difference between your bust and band measurements. For a B cup, your bust is roughly 2 inches larger than your band or underbust measurement.
Your band size — the number in your bra size, like the “38” in 38B — measures the circumference around your ribcage, just beneath your bust. The band is what provides most of your bra’s support, while the straps offer more minimal lift.
That’s why finding the right band size is essential for both comfort and stability.
Key bra features for 40B bra size
For a 40B bra size, there are many styles that will be compatible with your cup and band size. If your goal is to enhance your shape and cleavage, consider bras with sturdy foam cups and padding.
If comfort is your top priority, we recommend wireless bras with bonded support. Wireless bras, unlike bralettes, have more support features and smoothing benefits that 40B bra sizes will enjoy.
If you wear a larger band size, choose bras with wide, smoothing wings and a thoughtfully designed back that helps reduce bulging and create a sleek, seamless look.
Ideal fit for a B cup bra
For someone with a B cup, the ideal bra fit focuses on balanced support, smooth shaping, and a natural lift. The cups should enhance your shape without creating gaps or causing any overflow.
The band should provide most of the support. It should feel snug but not tight (you should be able to fit two fingers underneath it comfortably).
The cups should lie flat against your chest, with no gaping, wrinkling, or spillage along the edges. The center gore (the middle part of the bra) should sit flat against your sternum for optimal support and alignment.
For B cups, look for medium-set straps and cups that follow your natural contour to maintain lift and prevent slipping or digging.
Choosing the right 40B bra
First, use our bra size calculator to confirm you’re a 40B size. Once you’ve verified your fit, consider your top priorities as a B cup and choose a style that best supports your needs.
With its elegant mesh details, full-coverage cups, and adjustable straps, the CrossOver Bra offers both style and reliable support. It's a perfect choice for a 40B size seeking everyday lift with a touch of sophistication.
Designed for daily wear, the Silhouette Bra provides exceptional comfort and dependable support. Its adjustable features make it ideal for a 40B sizd looking for a customizable, secure fit.
The SoftForm Bra is made for lounging in total comfort. Its ultra-soft fabric and hardware-free design make it a great pick for a 40B size who prioritize ease and a barely-there feel.
Featuring sturdy foam cups with light padding, the CloudEmbrace Bra offers subtle shaping and a gentle lift. It's perfect for a 40B size wanting a naturally enhanced silhouette.