Betsie’s bad experiences with shapewear were a lightbulb moment. She began sketching garments in her spare time backstage, dreaming up ways that shapewear could actually work for women’s bodies. Her sketching turned into design and sewing classes and manufacturing research. Then, after two years of hard work, Honeylove was born to viral success in 2018 with enormous customer love, a New York Times Style highlight, and ABC Good Morning America coverage. Now more than 3 million women have bought and loved Honeylove with every piece built on our obsession with comfort and support.