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Flash Sale | UP TO 30% OFF BRAS. Shop Sale
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Honeylove

Model wearing a black bra and a white faux fur jacket

Better than Black Friday

Up to30% OFFbras

The best bra deals of the season are here. Shop before your favorite styles and sizes sell out.

Shop the Sale
Model wearing a white wireless bra and faux fur
Sweater bra essentials on sale
Shop Wireless Sale
Close-up of a white underwire bra
Save on comfortable underwire
Shop Underwire Sale
Model wearing a black wireless bra with arms raised
New releases, great prices
Shop New Collection
Two models wearing pink bras and sequin skirts
Buy 2, get 1 free
Shop Bundle Sale
Model wearing black shapewear and a white faux fur jacket

Black Friday Preview Sale is on

Save up to 40% off sitewide

Shop shapewear, tops, bodysuits, and undies while your size is in stock.

Shop the Sale
  • 30-day hassle-free returns
  • Free shipping on $100

Bras with benefits

  • Model wearing a black CloudEmbrace Bra

    Wireless comfort, superior shaping

    Cloud-soft support and serious smoothing that's undetectable under clothes.

    Shop CloudEmbrace
  • Model wearing a white CloudEmbrace Bra with CloudWire

    Underwire that doesn't hurt

    Flexible CloudWire is wrapped in light, airy foam for a protective cushion and zero chance of wire-poking.

    Shop CloudWire
  • Model wearing a black CrossOver Bra

    Comfort + support united

    A bonded cradle replaces underwire for maximum comfort and unbelievable lift.

    Shop CrossOver

Made for real bodies

Bands
30-44
Cups
A-G
  • Model wearing the black CrossOver Bra with one arm raised

    01 Every size

    Supports fuller busts

    Real support across the full size range, no underwire needed. A fuller bust is planned for here, never an afterthought.

  • Side view of a model wearing the blush CrossOver Bra, showing the smooth underarm and side

    02 Every shape

    Fit to how you're shaped

    Side-set, fuller, asymmetric, or in between - flexible cups and side boning adapt to your shape instead of forcing one.

  • Back view of a model wearing the pale blue CrossOver Bra, showing the wide adjustable band

    03 Every day

    Adapts to your body

    Four-way stretch and adjustable, convertible straps move with you - all-day support that never pinches or digs in.

Bras and shapewear, completely reimagined

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The SuperPower Short

Our most loved shapewear. Powerful sculpting for maximum waist definition, booty lifting, and back smoothing.
Powerful Targeted Compression
Powerful Targeted CompressionStrategically mapped compression panels shape where you want it and ease off where you don't.
Powerful Targeted Compression
Won’t Roll Down
Won’t Roll DownHeld perfectly in place by flexible boning + a silicone-lined band, no roll-down or ride-up.
Won’t Roll Down

Just like you, we have range

Save 20–25%
CrossOver Bra shown in Runway
CrossOver BraOriginal price
$69
Sale price
$52
to
$56
Save 20–25%
Silhouette Bra shown in Sand
Silhouette BraOriginal price
$64
Sale price
$48
to
$52
Save 10–15%
SuperPower Short shown in Runway
Super Strong Support
SuperPower ShortOriginal price
$89
Sale price
$76
to
$81
Save 15%
CrossOver Bra with CloudWire shown in Runway
Underwire Bra
CrossOver Bra with CloudWireOriginal price
$79
Sale price
$68
Save 15–20%
SoftForm Pullover Bra shown in Astral
SoftForm Pullover BraOriginal price
$69
Sale price
$56
to
$59
Feature
Feature
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Free shipping on
$100
and 30-day hassle-free returns.

Support crafted for a seamless wedding day

  • Erica T.

    “I wore the SuperPower Short under my wedding dress. GAME CHANGER!! So happy I trusted an Instagram Ad.”
    Save 10–15%
    SuperPower Short shown in Runway
    SuperPower Short
    Original price
    $89
    Sale price
    $76
    to
    $81
    Super Strong Support
    Shop
  • Taylor E.

    “I feel super confident in my wedding dress and I just know that the confidence will shine through on my big day! Thanks!”
    Save 20%
    Queen Brief shown in Astral
    Queen Brief
    Original price
    $84
    Sale price
    $68
    Strong Support
    Shop
  • Rachel S.

    “I wore this under my mother-of-the groom dress at my son’s wedding and I didn’t have to ever think about sucking anything in all day long. It was so comfortable and supportive.”
    Save 30%
    No-Show High-Waist Short shown in Sand
    No-Show High-Waist Short
    Original price
    $89
    Sale price
    $63
    Strong Support
    Shop
 

Bundle and save up to 33%

Buy 2, Get 1 Free
CrossOver Bra Triple Bundle shown in Vamp / Runway / Sand
CrossOver Bra Triple BundleOriginal price
$207
Sale price
$137
Buy 2, Get 1 Free
SoftForm Pullover Bra Triple Bundle shown in Vamp / Sand / Astral
SoftForm Pullover Bra Triple BundleOriginal price
$207
Sale price
$137
Buy 2, Get 1 Free
Silhouette Bra Triple Bundle shown in Sand / Sand / Sand
Silhouette Bra Triple BundleOriginal price
$192
Sale price
$127
Save 30%
Three Bra Bundle shown in Sand / Sand / Sand
Three Bra BundleOriginal price
$202
Sale price
$142
 
Honeylove Story

From comments
to closet

Each Honeylove garment is a mix of our design
expertise refinedby your honest feedback.

  • EXTENSIVE FEEDBACK COLLECTION

    We interview customers and read all of your feedback, letting you guide what we work on next.

  • RIGOROUS PRODUCT DEVELOPMENT

    We spend years ensuring every panel, hook, and seam works flawlessly.

  • TOTAL FABRIC OBSESSION

    We’re proud fabric snobs! Only the most performant fabrics will do.

  • METICULOUS INDUSTRY RESEARCH

    We test Honeylove against competitors to ensure we’re always the best available.

As Seen In

  • Vogue Logo

    "A shaping short adds a layer of security for that extra confidence boost."

    Read Article
  • Who What Wear Logo

    "In all my many years on this planet, I've never had a bra that felt this good to wear."

    Read Article
  • Forbes Logo

    "[Honeylove] is disrupting the status quo by taking the shame out of shapewear."

    Read Article