UP TO 60% OFF SELECT SHAPEWEAR. Shop Sale
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UP TO 60% OFF SELECT SHAPEWEAR. Shop Sale
SoftForm Bra
Insanely soft, unbelievably supportive.
It's the wireless bra
of your dreams.
All of the lift and
shape,
none of the
underwire
Wireless LiftA bonded underbust lifts without underwire. Molded foam cups provide support and shaping.
Smooth Silhouette
Invisible Under ClothesSmooth cups and flat seams lay gently against skin and disappear beneath tight tops.
All-day comfortPremium stretch fabrics, wide wings, and soft straps feel like a second skin.
The most
advanced
wireless bra on the market
advanced
wireless bra on the market
Support
Seamless construction
Shape enhancing
Back smoothing
“This bra is unbelievably comfortable. You forget you have it on!”Daran S.Moderate-High support
Seamless construction
Shape enhancing
Back smoothing
COMPETITOR
“The bra material is flimsy, but it's got thick, cheap padding.”Denise T.
“The bra material is flimsy, but it's got thick, cheap padding.”Denise T.Low support
It’s a crowd
favorite for
a good reason
“If you’re looking for back smoothing, this bra is a game changer.”Kimberly A.Verified Buyer
CloudShape Bra with CloudWire
Original priceSale price
$74
$67
10% off
Engineered for comfort, flawless fit, and effortless lift.
Style: CloudShape
What makes it Honeylove?
A t-shirt bra made so perfectly, from fit to comfort features, that you’ll completely forget you’re wearing it.
• Cloudwire is the evolution of underwire. We embed a semi-flexible wire inside light foam padding to protect your skin while providing great support.
• Disappearing edge cups become gradually thinner as it approaches the neckline so that it completely disappears under fitted tops.
• CloudFuse silicone at the inner wing smooths the back and sides, and clean bonded finishes lay flat against the skin.
• Cup and band sizing ensures a perfect fit every time.
True to size. Use our sizing tool to find your perfect fit.
Body: 76% Nylon, 24% ElastaneCup lining: 100% Polyester
Hand wash cold. Do not bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
Customers also bought
Forget everything you
know
about wireless bras
All-day comfortFour-way stretch molded cups hug without squeezing.
Wireless LiftA bonded underbust lifts without underwire.
Invisible Under ClothesSmooth cups and flat seams lay gently against skin.
All of your questions, answered
The cups in our CloudShape Bra are custom crafted from a dreamy blend of cloud and memory foam plus a hidden cushioned embedded underwire!
The CloudShape Bra will keep you well supported with a light lift thanks to our foam cups and embedded cushioned underwire.
The ideal method to care for your CloudShape Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
Our Cloudshape Bra is our first separated cup underwire bra which gives an elevated T-Shirt bra look and feel!
Our CloudShape bra offers a flattering neckline that hits at a sweet spot that's neither too high or too low. It delivers full, all-day coverage with smooth molded cups, back-smoothing construction, and an engineered mesh wing for a seamless, invisible look under clothes!
The cups in our CloudShape Bra are custom crafted from a dreamy blend of cloud and memory foam plus a hidden cushioned embedded underwire!
The CloudShape Bra will keep you well supported with a light lift thanks to our foam cups and embedded cushioned underwire.
The ideal method to care for your CloudShape Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
Our Cloudshape Bra is our first separated cup underwire bra which gives an elevated T-Shirt bra look and feel!
Our CloudShape bra offers a flattering neckline that hits at a sweet spot that's neither too high or too low. It delivers full, all-day coverage with smooth molded cups, back-smoothing construction, and an engineered mesh wing for a seamless, invisible look under clothes!
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
Read Article
