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FOAM ENCASED CLOUDWIRE
The next generation of underwire
Gone are the days of poking wires, digging bands, and uncomfortable compromises. We reimagined every detail to create an underwire that finally works with you.
Typical underwire bras vs CrossOver Bra with CloudWire
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Disappearing Edge CupsSignature mesh details. Honeylove's signature mesh now with Cloudwire technology.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Adjustable StrapsAdjustable straps can also be crossed for narrower tops.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
Competitor
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
The evolution of underwire
EMBEDDED UNDERWIRELight, airy cushioning surrounds the underwire protecting your skin, while giving excellent support.
Smoothing wingsOur signature raw-cut wing, bonded with soft silicone, creates a smooth, second-skin fit that stays invisible beneath clothing.
all-day comfortSupportive where you need it, soft where you want it - thanks to airy foam and stretchy wings that hug your body comfortably.
Building Better Underwire
Comfort is our calling. We're thrilled to introduce CloudWire™: a revolutionary way to experience the support of underwire with none of the side-effects.
YOU SPOKE, WE LISTENED
After hearing that many customers exclusively wear underwire bras even though they don't like the way they feel, we started ideating how to make underwire better.
INVENTING A NEW UNDERWIRE
We pinpointed the most common complaints — wire poking and breast restriction — and used wire cushioning and wire shape to solve them.
TWO FULL YEARS OF TESTING
Hard problems take time to solve. We had to balance wire cushioning with keeping the pad thin to get the perfect smooth silhouette.
THE BREAKTHROUGH
After dozens of prototypes, we got feedback from wireless bra lovers that they would actually wear our new underwire bra everyday. And when our wear testers asked to buy their samples, we knew we were onto something.
Lounge bra comfortable and lifted
“We're so excited to combine the comfort and striking aesthetic of our best-selling CrossOver Bra with an underwire that doesn't poke, restrict, or chafe.”
Founder + Co-CEO
“We're so excited to combine the comfort and striking aesthetic of our best-selling CrossOver Bra with an underwire that doesn't poke, restrict, or chafe.”
Founder + Co-CEOChoose your style
CloudEmbrace Bra with CloudWire
$79
The world's most comfortable underwire bra.
Style: CloudEmbrace
Free shipping over • Free 30-day returns & exchanges
$100
What makes it Honeylove?
Meet the world's most comfortable underwire bra.
• Flexible CloudWire is wrapped in light, airy foam for a protective cushion and zero chance of wire-poking
• This cloud-like t-shirt bra features molded marshmallow foam cups for modesty, support and shape without adding bulk.
• CloudFuse honeycomb bonding and super soft raw cut wings provide extra back and side smoothing.
• Beautiful S-shaped perfect coverage neckline flatters your natural shape and gives the exact right amount of coverage.
• Addjustable, convertible straps can be crossed in the back for a racerback fit and added security.
• Patent-pending
True to size. Use our sizing tool to find your perfect fit.
Body: 76% Nylon, 24% Elastane
Hand wash cold. Do not bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
Customers also bought
What our customers are saying
All of your questions, answered
Yes! The CloudEmbrace Bra with CloudWire has adjustable straps that can be worn traditionally over the shoulders or crisscrossed in the front or back. The crisscross style is perfect for accommodating different outfit styles, like racerback tops, and also provides extra support.
The CloudEmbrace Bra with CloudWire provides a smooth elevated T-Shirt Bra style with unique technology for enhanced support, contoured curves at the neckline and under bust for a flattering shape, and jewelry inspired hardware for a sense of overall beauty in the garment.
The ideal method to care for your CloudEmbrace Bra with CloudWire is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
Our CloudEmbrace Bra with CloudWire is crafted with embedded underwire construction within the foam cups for a super comfortable sensation providing an anti dig benefit with the added support of the wire.
Our CloudEmbrace Bra with CloudWire offers an alternative approach to bust support than the CloudEmbrace Bra. While both feature stationary molded foam cups, you can choose your bust support method with or without underwire! The CloudEmbrace Wire Bra has embedded underwire to lift and support while maintaining comfortability and smooth reductive construction.
Yes! The CloudEmbrace Bra with CloudWire has adjustable straps that can be worn traditionally over the shoulders or crisscrossed in the front or back. The crisscross style is perfect for accommodating different outfit styles, like racerback tops, and also provides extra support.
The CloudEmbrace Bra with CloudWire provides a smooth elevated T-Shirt Bra style with unique technology for enhanced support, contoured curves at the neckline and under bust for a flattering shape, and jewelry inspired hardware for a sense of overall beauty in the garment.
The ideal method to care for your CloudEmbrace Bra with CloudWire is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
Our CloudEmbrace Bra with CloudWire is crafted with embedded underwire construction within the foam cups for a super comfortable sensation providing an anti dig benefit with the added support of the wire.
Our CloudEmbrace Bra with CloudWire offers an alternative approach to bust support than the CloudEmbrace Bra. While both feature stationary molded foam cups, you can choose your bust support method with or without underwire! The CloudEmbrace Wire Bra has embedded underwire to lift and support while maintaining comfortability and smooth reductive construction.
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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