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FOAM ENCASED CLOUDWIRE
The next generation of underwire
Gone are the days of poking wires, digging bands, and uncomfortable compromises. We reimagined every detail to create an underwire that finally works with you.
Typical underwire bras vs CrossOver Bra with CloudWire
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Disappearing Edge CupsSignature mesh details. Honeylove's signature mesh now with Cloudwire technology.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Adjustable StrapsAdjustable straps can also be crossed for narrower tops.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
Competitor
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
The evolution of underwire
EMBEDDED UNDERWIRELight, airy cushioning surrounds the underwire protecting your skin, while giving excellent support.
Smoothing wingsOur signature raw-cut wing, bonded with soft silicone, creates a smooth, second-skin fit that stays invisible beneath clothing.
all-day comfortSupportive where you need it, soft where you want it - thanks to airy foam and stretchy wings that hug your body comfortably.
Building Better Underwire
Comfort is our calling. We're thrilled to introduce CloudWire™: a revolutionary way to experience the support of underwire with none of the side-effects.
YOU SPOKE, WE LISTENED
After hearing that many customers exclusively wear underwire bras even though they don't like the way they feel, we started ideating how to make underwire better.
INVENTING A NEW UNDERWIRE
We pinpointed the most common complaints — wire poking and breast restriction — and used wire cushioning and wire shape to solve them.
TWO FULL YEARS OF TESTING
Hard problems take time to solve. We had to balance wire cushioning with keeping the pad thin to get the perfect smooth silhouette.
THE BREAKTHROUGH
After dozens of prototypes, we got feedback from wireless bra lovers that they would actually wear our new underwire bra everyday. And when our wear testers asked to buy their samples, we knew we were onto something.
Lounge bra comfortable and lifted
“We're so excited to combine the comfort and striking aesthetic of our best-selling CrossOver Bra with an underwire that doesn't poke, restrict, or chafe.”
Founder + Co-CEO
“We're so excited to combine the comfort and striking aesthetic of our best-selling CrossOver Bra with an underwire that doesn't poke, restrict, or chafe.”
Founder + Co-CEOChoose your style
CrossOver Bra with CloudWire
Original priceSale price
$79
$72
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Pre-Order 10% Off
Our best-selling bra now comes with light foam wrapped underwire.
Style: CrossOver
What makes it Honeylove?
The viral CrossOver Bra just got an underwire update for maximum comfort, style, and support.
- CloudWire™ provides comfortable underwire support thanks to embedded flexible wire that's cushioned in foam.
- Thin, flexible foam cups add lightweight shaping and support — no removable pads here.
- Smoothing wings create a completely smooth silhouette at the back and sides.
- Adjustable, convertible straps and a hook and eye back closure let you customize your fit.
- Bonded seams replace bulky stitching for an invisible fit under clothes.
True to size. Use our sizing tool to find your perfect fit.
Body: 64% Nylon, 36% ElastaneMesh: 64% Nylon, 36% ElastaneCup lining: 100% Polyester
Make it a set
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What our customers are saying
All of your questions, answered
"The CrossOver Bra with CloudWire beautifully marries our supportive CloudEmbrace construction with the signature CrossOver aesthetic. The primary difference is the addition of our CloudWire—a flexible underwire designed for structured support—whereas the original CrossOver remains completely wire-free."
It's designed for everyday comfort and style rather than workouts—a perfect go-to for beautiful, dependable support that looks and feels great all day long.
This bra pairs our CloudWire with smooth, molded cups and mesh detailing along the top edge for a beautiful finish. Adjustable straps let you wear them straight or crossed in the back and comes in cup & band sizing, so you can find your perfect fit.
Not at all! The CloudWire is embedded in a layer of protective foam that lies smoothly against your body, giving you secure lift and a fit you can wear effortlessly from morning to night.
The ideal method to care for your CrossOver Bra with CloudWire is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
"The CrossOver Bra with CloudWire beautifully marries our supportive CloudEmbrace construction with the signature CrossOver aesthetic. The primary difference is the addition of our CloudWire—a flexible underwire designed for structured support—whereas the original CrossOver remains completely wire-free."
It's designed for everyday comfort and style rather than workouts—a perfect go-to for beautiful, dependable support that looks and feels great all day long.
This bra pairs our CloudWire with smooth, molded cups and mesh detailing along the top edge for a beautiful finish. Adjustable straps let you wear them straight or crossed in the back and comes in cup & band sizing, so you can find your perfect fit.
Not at all! The CloudWire is embedded in a layer of protective foam that lies smoothly against your body, giving you secure lift and a fit you can wear effortlessly from morning to night.
The ideal method to care for your CrossOver Bra with CloudWire is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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