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$100
FOAM ENCASED CLOUDWIRE
The next generation of underwire
Gone are the days of poking wires, digging bands, and uncomfortable compromises. We reimagined every detail to create an underwire that finally works with you.
Typical underwire bras vs CrossOver Bra with CloudWire
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Disappearing Edge CupsSignature mesh details. Honeylove's signature mesh now with Cloudwire technology.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Adjustable StrapsAdjustable straps can also be crossed for narrower tops.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
Competitor
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
The evolution of underwire
EMBEDDED UNDERWIRELight, airy cushioning surrounds the underwire protecting your skin, while giving excellent support.
Smoothing wingsOur signature raw-cut wing, bonded with soft silicone, creates a smooth, second-skin fit that stays invisible beneath clothing.
all-day comfortSupportive where you need it, soft where you want it - thanks to airy foam and stretchy wings that hug your body comfortably.
Building Better Underwire
Comfort is our calling. We're thrilled to introduce CloudWire™: a revolutionary way to experience the support of underwire with none of the side-effects.
YOU SPOKE, WE LISTENED
After hearing that many customers exclusively wear underwire bras even though they don't like the way they feel, we started ideating how to make underwire better.
INVENTING A NEW UNDERWIRE
We pinpointed the most common complaints — wire poking and breast restriction — and used wire cushioning and wire shape to solve them.
TWO FULL YEARS OF TESTING
Hard problems take time to solve. We had to balance wire cushioning with keeping the pad thin to get the perfect smooth silhouette.
THE BREAKTHROUGH
After dozens of prototypes, we got feedback from wireless bra lovers that they would actually wear our new underwire bra everyday. And when our wear testers asked to buy their samples, we knew we were onto something.
Lounge bra comfortable and lifted
“We're so excited to combine the comfort and striking aesthetic of our best-selling CrossOver Bra with an underwire that doesn't poke, restrict, or chafe.”
Founder + Co-CEO
“We're so excited to combine the comfort and striking aesthetic of our best-selling CrossOver Bra with an underwire that doesn't poke, restrict, or chafe.”
Founder + Co-CEOChoose your style
SoftForm Pullover Bra
$69
Insanely soft, unbelievably supportive. A wireless dream.
Style: SoftForm
Free shipping over • Free 30-day returns & exchanges
$100
Honeylove IRL
What makes it Honeylove?
The softest, most magical fabric ever in a hardware-free design you'd forget you were wearing if it weren't for the support.
• A bonded cradle replaces underwire for maximum comfort and support.
• The bra's seamless, pullover style lays invisbily underneath tight clothing for a totally smooth finish.
• Premium brushed lining is feather-soft against skin.
• Wide, smoothing wings eliminate bra bulge.
True to size. Use our sizing tool to find your perfect fit.
Body: 64% Nylon, 36% ElastaneLining: 67% Nylon, 33% Elastane
Machine wash cold. For best results, use washbag. Use only non-chlorine bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
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What our customers are saying
All of your questions, answered
The SoftForm Pullover Bra is a pull-over style bra with wide, supportive straps that rest genty on your skin. It has an extremely soft, brushed lining that feels like a dream against skin. It's a non-adjustable style that's optimized for comfort.
The ideal method to care for your SoftForm Pullover Bra is by handwashing and air drying. If that doesn't work for you, don't worry! We’ve included a complimentary washbag with your order. Simply place your garment in the washbag and toss it on a delicate cycle with cold water and similar colors. Always remember to lay flat and air dry.
Absolutely! To remove, just pull the cups out from the opening at the top. To reinsert them, roll them up like a burrito, tuck them into the pocket, and smooth them out from the inside to get them into place. The pointy side should be facing the place where the bra connects to the bra strap. If you need a visual guide, check out this video.
If you’re confused on how to measure your cup and band size, you’re not alone! Our bra size calculator takes you through the simple steps in detail (and does the math for you) to find your perfect sizing.
The SoftForm Pullover Bra is a pull-over style bra with wide, supportive straps that rest genty on your skin. It has an extremely soft, brushed lining that feels like a dream against skin. It's a non-adjustable style that's optimized for comfort.
The ideal method to care for your SoftForm Pullover Bra is by handwashing and air drying. If that doesn't work for you, don't worry! We’ve included a complimentary washbag with your order. Simply place your garment in the washbag and toss it on a delicate cycle with cold water and similar colors. Always remember to lay flat and air dry.
Absolutely! To remove, just pull the cups out from the opening at the top. To reinsert them, roll them up like a burrito, tuck them into the pocket, and smooth them out from the inside to get them into place. The pointy side should be facing the place where the bra connects to the bra strap. If you need a visual guide, check out this video.
If you’re confused on how to measure your cup and band size, you’re not alone! Our bra size calculator takes you through the simple steps in detail (and does the math for you) to find your perfect sizing.
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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