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FOAM ENCASED CLOUDWIRE
The next generation of underwire
Gone are the days of poking wires, digging bands, and uncomfortable compromises. We reimagined every detail to create an underwire that finally works with you.
Typical underwire bras vs CrossOver Bra with CloudWire
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Disappearing Edge CupsSignature mesh details. Honeylove's signature mesh now with Cloudwire technology.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Adjustable StrapsAdjustable straps can also be crossed for narrower tops.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
Competitor
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
The evolution of underwire
EMBEDDED UNDERWIRELight, airy cushioning surrounds the underwire protecting your skin, while giving excellent support.
Smoothing wingsOur signature raw-cut wing, bonded with soft silicone, creates a smooth, second-skin fit that stays invisible beneath clothing.
all-day comfortSupportive where you need it, soft where you want it - thanks to airy foam and stretchy wings that hug your body comfortably.
Building Better Underwire
Comfort is our calling. We're thrilled to introduce CloudWire™: a revolutionary way to experience the support of underwire with none of the side-effects.
YOU SPOKE, WE LISTENED
After hearing that many customers exclusively wear underwire bras even though they don't like the way they feel, we started ideating how to make underwire better.
INVENTING A NEW UNDERWIRE
We pinpointed the most common complaints — wire poking and breast restriction — and used wire cushioning and wire shape to solve them.
TWO FULL YEARS OF TESTING
Hard problems take time to solve. We had to balance wire cushioning with keeping the pad thin to get the perfect smooth silhouette.
THE BREAKTHROUGH
After dozens of prototypes, we got feedback from wireless bra lovers that they would actually wear our new underwire bra everyday. And when our wear testers asked to buy their samples, we knew we were onto something.
Lounge bra comfortable and lifted
“We're so excited to combine the comfort and striking aesthetic of our best-selling CrossOver Bra with an underwire that doesn't poke, restrict, or chafe.”
Founder + Co-CEO
“We're so excited to combine the comfort and striking aesthetic of our best-selling CrossOver Bra with an underwire that doesn't poke, restrict, or chafe.”
Founder + Co-CEOChoose your style
CloudShape Bra with CloudWire
Original priceSale price
$74
$67
10% off
Engineered for comfort, flawless fit, and effortless lift.
Style: CloudShape
What makes it Honeylove?
A t-shirt bra made so perfectly, from fit to comfort features, that you’ll completely forget you’re wearing it.
• Cloudwire is the evolution of underwire. We embed a semi-flexible wire inside light foam padding to protect your skin while providing great support.
• Disappearing edge cups become gradually thinner as it approaches the neckline so that it completely disappears under fitted tops.
• CloudFuse silicone at the inner wing smooths the back and sides, and clean bonded finishes lay flat against the skin.
• Cup and band sizing ensures a perfect fit every time.
True to size. Use our sizing tool to find your perfect fit.
Body: 76% Nylon, 24% ElastaneCup lining: 100% Polyester
Hand wash cold. Do not bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
Customers also bought
All of your questions, answered
The cups in our CloudShape Bra are custom crafted from a dreamy blend of cloud and memory foam plus a hidden cushioned embedded underwire!
The CloudShape Bra will keep you well supported with a light lift thanks to our foam cups and embedded cushioned underwire.
The ideal method to care for your CloudShape Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
Our Cloudshape Bra is our first separated cup underwire bra which gives an elevated T-Shirt bra look and feel!
Our CloudShape bra offers a flattering neckline that hits at a sweet spot that's neither too high or too low. It delivers full, all-day coverage with smooth molded cups, back-smoothing construction, and an engineered mesh wing for a seamless, invisible look under clothes!
The cups in our CloudShape Bra are custom crafted from a dreamy blend of cloud and memory foam plus a hidden cushioned embedded underwire!
The CloudShape Bra will keep you well supported with a light lift thanks to our foam cups and embedded cushioned underwire.
The ideal method to care for your CloudShape Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
Our Cloudshape Bra is our first separated cup underwire bra which gives an elevated T-Shirt bra look and feel!
Our CloudShape bra offers a flattering neckline that hits at a sweet spot that's neither too high or too low. It delivers full, all-day coverage with smooth molded cups, back-smoothing construction, and an engineered mesh wing for a seamless, invisible look under clothes!
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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