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Honeylove
Hero Mobile

The
CrossOver
Collection

Our bestsellers. Seamless coverage and support
with signature mesh details.

Wireless
Lift

All of the lift and
shape, none of the
underwire

Feature
Wireless Lift
Wireless LiftA bonded underbust lifts without underwire. Molded foam cups provide support and shaping.
Smooth Silhouette
Feature
Invisible Under Clothes
Invisible Under ClothesBonded edges and a smooth finish make this bra invisible under clothes.
Feature
All-Day comfort
All-Day comfortPremium stretch fabrics, wide wings, and soft straps feel like a second skin.
The most advanced
wireless bra on the market
Honeylove
Honeylove Compare“Finally found a bra that’s supportive, comfortable and flattering. Thank you, Honeylove!!!”Celeste A.
Moderate-High support
Seamless construction
Shape-enhancing
Back-smoothing
COMPETITORCompetitor Compare“The material quickly stretches out and sags, leaving no support.”Felicia P.
Low support

Choose your style

Full Coverage
Full Coverage
Higher Neckline
EMILY G.“This is truly the best bra I have ever bought and trust me, I have had many.”
Shop Full Coverage
V-Neck
V-Neck
Lower Neckline
Stephanie B.“I finally found a bra without wires that is uplifting and comfortable. I do not feel the need to rip it off all day.”
Shop V-Neck

It’s a crowd
favorite for
a good reason

5 stars“This bra is INCREDIBLY COMFORTABLE!! In all my many years on this planet, I’ve never had a bra that felt this good to wear.”CATHLLYN D.Verified BuyerShop Now
SoftForm Bra
$69
$63
☆ ☆ ☆ ☆ ☆
10% off
Insanely soft, unbelievably supportive. A wireless dream.
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Unsure which size to choose?
Free shipping over
$100
• Free 30-day returns & exchanges

We took our perfectly fitted, super supportive, V-Neck Bra and gave it the softest, most magical fabric ever. This wireless bra features a bonded cradle that replaces underwire for maximum comfort and support. The bra's hardware-free design lies invisibly underneath tight clothing for a truly invisible finish.

True to size. Use our sizing tool to find your perfect fit.

Body: 64% Nylon, 36% ElastaneLining: 67% Nylon, 33% Elastane

Machine wash cold. For best results, use washbag. Use only non-chlorine bleach. Line dry. Do not iron. Do not dry clean.
Customers also bought
CrossOver V-Neck Bra
$69
Silhouette Bra
$64
SuperPower Short
$89
CloudEmbrace Bra
$74

The most advanced wireless bra
on the market

All-Day comfort
All-Day comfortFour-way stretch molded cups hug without squeezing.
Wireless Lift
Wireless LiftA bonded underbust lifts without underwire.
Invisible Under Clothes
Invisible Under ClothesSmooth cups and flat seams lay gently against skin.

What our customers are saying

All of your questions, answered

The SoftForm Bra is a pull-over style bra with wide, supportive straps that rest genty on your skin. It has an extremely soft, brushed lining that feels like a dream against skin. It's a non-adjustable style that's optimized for comfort.

The ideal method to care for your SoftForm Bra is by handwashing and air drying. If that doesn't work for you, don't worry! We’ve included a complimentary washbag with your order. Simply place your garment in the washbag and toss it on a delicate cycle with cold water and similar colors. Always remember to lay flat and air dry.

Absolutely! To remove, just pull the cups out from the opening at the top. To reinsert them, roll them up like a burrito, tuck them into the pocket, and smooth them out from the inside to get them into place. The pointy side should be facing the place where the bra connects to the bra strap. If you need a visual guide, check out this video.

If you’re confused on how to measure your cup and band size, you’re not alone! Our bra size calculator takes you through the simple steps in detail (and does the math for you) to find your perfect sizing.
Have more questions?