UP TO 60% OFF SELECT SHAPEWEAR. Shop Sale
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UP TO 60% OFF SELECT SHAPEWEAR. Shop Sale
Bestseller
The Wireless Bra That
Actually Lifts & Shapes
All the support you want—without uncomfortable underwire. The CrossOver Bra uses a bonded cradle to deliver natural lift, a defined shape, and lasting comfort that holds up all day.
All the shape. None of the underwire.
WIRELESS LIFTA bonded cradle is engineered to replace traditional underwire, delivering real lift and support that's comfortable enough to wear all day.
NATURAL SHAPINGFlexible side boning keeps everything centered and supported, creating a naturally lifted, separated silhouette with full coverage—without flattening or squeezing.
ALL-DAY COMFORTFour-way stretch fabric moves with your body while sew-free seams lay gently against skin, so you stay comfortable from morning to night.Real support. Real lift. Real reviews.
“I am almost 59 and I have finally found a bra that supports the girls and even make them look perky!! All of this with NO UNDERWIRE!!!! Thank you, Honeylove, for making a bra that is sexy and practical and comfortable all in one bra!! I want one in every color…but the runway is my absolute fave!!! My husband’s too! ;)”
Verified Buyer“I am almost 59 and I have finally found a bra that supports the girls and even make them look perky!! All of this with NO UNDERWIRE!!!! Thank you, Honeylove, for making a bra that is sexy and practical and comfortable all in one bra!! I want one in every color…but the runway is my absolute fave!!! My husband’s too! ;)”
Verified Buyer
SoftForm Bra
$69
Insanely soft, unbelievably supportive. A wireless dream.
Style: SoftForm
Free shipping over • Free 30-day returns & exchanges
$100
Honeylove IRL
What makes it Honeylove?
The softest, most magical fabric ever in a hardware-free design you'd forget you were wearing if it weren't for the support.
• A bonded cradle replaces underwire for maximum comfort and support.
• The bra's seamless, pullover style lays invisbily underneath tight clothing for a totally smooth finish.
• Premium brushed lining is feather-soft against skin.
• Wide, smoothing wings eliminate bra bulge.
True to size. Use our sizing tool to find your perfect fit.
Body: 64% Nylon, 36% ElastaneLining: 67% Nylon, 33% Elastane
Machine wash cold. For best results, use washbag. Use only non-chlorine bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
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What our customers are saying
All of your questions, answered
The SoftForm Bra is a pull-over style bra with wide, supportive straps that rest genty on your skin. It has an extremely soft, brushed lining that feels like a dream against skin. It's a non-adjustable style that's optimized for comfort.
The ideal method to care for your SoftForm Bra is by handwashing and air drying. If that doesn't work for you, don't worry! We’ve included a complimentary washbag with your order. Simply place your garment in the washbag and toss it on a delicate cycle with cold water and similar colors. Always remember to lay flat and air dry.
Absolutely! To remove, just pull the cups out from the opening at the top. To reinsert them, roll them up like a burrito, tuck them into the pocket, and smooth them out from the inside to get them into place. The pointy side should be facing the place where the bra connects to the bra strap. If you need a visual guide, check out this video.
If you’re confused on how to measure your cup and band size, you’re not alone! Our bra size calculator takes you through the simple steps in detail (and does the math for you) to find your perfect sizing.
The SoftForm Bra is a pull-over style bra with wide, supportive straps that rest genty on your skin. It has an extremely soft, brushed lining that feels like a dream against skin. It's a non-adjustable style that's optimized for comfort.
The ideal method to care for your SoftForm Bra is by handwashing and air drying. If that doesn't work for you, don't worry! We’ve included a complimentary washbag with your order. Simply place your garment in the washbag and toss it on a delicate cycle with cold water and similar colors. Always remember to lay flat and air dry.
Absolutely! To remove, just pull the cups out from the opening at the top. To reinsert them, roll them up like a burrito, tuck them into the pocket, and smooth them out from the inside to get them into place. The pointy side should be facing the place where the bra connects to the bra strap. If you need a visual guide, check out this video.
If you’re confused on how to measure your cup and band size, you’re not alone! Our bra size calculator takes you through the simple steps in detail (and does the math for you) to find your perfect sizing.
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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