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CloudWire CollectionCloudWire Collection

THE CLOUDWIRE COLLECTION

Underwire,
reimagined.
Underwire, reimagined.

Flexible CloudWire is embedded in airy foam cups, engineered for fuller busts and all-day lift.Cushioned CloudWire is comfortable and supportive.
VogueInStyleWWDNew YorkForbesReal Simple
CrossOver Bra with CloudWire

THE CROSSOVER YOU KNOW, NOW WITH A WIRE

CrossOver Bra
with CloudWire
CrossOver Bra with CloudWire

The CrossOver Bra with CloudWire keeps the signature X mesh neckline and adds a flexible wire wrapped in cloud-soft foam for zero poking and heavy lifting.

Thin, flexible foam cups and smoothing wings keep the sides and back looking sleek under fitted tops.

The iconic CrossOver neckline, now with cushioned CloudWire.

CloudEmbrace Bra with CloudWire

LIFT AND SHAPE, WITHOUT THE BULK

CloudEmbrace Bra
with CloudWire
CloudEmbrace Bra with CloudWire

The CloudEmbrace Bra's cups are molded from a single piece of marshmallow foam, so they shape and support without adding bulk.

CloudFuse honeycomb bonding and soft raw cut wings smooth the back and sides. The S-shaped neckline gives coverage without cutting across your shape.

Molded foam cups shape and support. CloudFuse wings smooth your back and sides.

CloudShape Bra with CloudWire

THE BRA THAT DISAPPEARS UNDER A T-SHIRT

CloudShape Bra
with CloudWire
CloudShape Bra with CloudWire

The CloudShape Bra's pad becomes gradually thinner as it approaches the neckline, so the cup edge completely disappears under fitted tops.

Two separate cups shape each side on its own. CloudFuse bonding at the inner wing smooths the back and sides.

Cup edges thin toward the neckline, so nothing shows under fitted tops.

CloudLift Bra with CloudWire

A LIFTED LOOK, NOT A LARGER CUP SIZE

CloudLift Bra
with CloudWire
CloudLift Bra with CloudWire

The CloudLift Bra's boost technology pushes from the lower cup only, creating a rounder swell and more lift without the bulk of a push-up.

Molded foam cups add shape without digging into the neckline, and smoothing wings keep the finish clean under fitted tops.

Boost from the lower cup only. Rounder and lifted, never bulked up.

Choose your style

New!
CloudEmbrace Bra with CloudWire shown in Vamp
New!
CloudLift Bra with CloudWire shown in Dark Rainbow
Underwire Push-Up Bra
New!
CloudShape Bra with CloudWire shown in Astral
New!
CrossOver Bra with CloudWire shown in Runway