CrossOver Bra
Silhouette Bra
SoftForm Bra
SuperPower Short
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Honeylove was
born on stage.
Video is muted by default
JAN 2008
Betsie has her first single hit the Top 40 and tours the world to perform it live.
Our founder toured the world and still couldn’t find shapewear that worked.
With EDM Top 40 hits on the charts, Betsie Larkin was touring the world, performing with top DJs. She wanted shapewear for a confidence boost, but no matter how many brands she tried—the pieces didn’t feel good, work well, or stay up.
WINTER 2015
Betsie creates the first sample of what is now the SuperPower short with a criss-crossing X-shaped design, side boning and pretty mesh details.
So, she made her own.
Betsie’s bad experiences with shapewear were a lightbulb moment. She began sketching garments in her spare time backstage, dreaming up ways that shapewear could actually work for women’s bodies. Her sketching turned into design and sewing classes and manufacturing research. Then, after two years of hard work, Honeylove was born to viral success in 2018 with enormous customer love, a New York Times Style highlight, and ABC Good Morning America coverage. Now more than 3 million women have bought and loved Honeylove with every piece built on our obsession with comfort and support.
SPRING 2016
After months of research and failed attempts Betsie meets a factory who with the skill and willingness to make the SuperPower short. They make an initial order of 200 pieces so that Betsie can test the product.
2016 - 2017
A whole lot of product testing and refining.
WINTER 2018
Betsie launches the brand to the world.
BETSIEHoneylove Founder“You can guarantee if a product is on our website, it has been rigorously tested and meets our insanely high standards.”
SEP 2020
Our first bra launches, changing the game for wire-free bras
Ever since, she’s been designing garments to meet her insanely high expectations—and your needs.
We spend years perfecting and obsessing. We complete extensive competitor research, scour comment sections, and interview women to pinpoint where Honeylove garments can add more comfort and support—then engineer innovative construction techniques and features, one by one.
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Our formula for making the most advanced undergarments on the market:
Fit
Each garment is mapped to the body, so every panel and seam is perfectly placed.
Fabric
As proud fabric snobs, we ensure that every piece feels good and is made to last.
Function
We rigorously test each design until it achieves the ideal balance of support and flexibility.
We’re reinventing intimates for one purpose — to make you feel effortlessly supported.
KALINA S.“The Honeylove team’s attention to detail is unmatched. We spent an hour talking about bra straps alone.”
PHILECIA L.“Betsie asked me to share my experience with shapewear as a plus-size person. I was so impressed that a brand cares enough to ask.”
QUE B.“I told the team that my SuperPower Shorts were a bit too long, and they developed a new style to fix it!”
JESSICA D.“Working with Betsie was incredible. She listened to every single thing I hate about my old bras so Honeylove can make a better one.”
