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$100
A soft interior and
supportive exterior
create
a magical mix
of comfort and
support.
Wireless and supportiveA bonded underbust lifts without underwire. Molded foam cups provide support and shaping.
Forget you're wearing itPremium brushed fabrics, wide smoothing wings, and ultra soft adjustable straps work with your body, not against it.
Adjustable fitAdjustable straps can be worn straight and crossed. Clasps can be worn at four levels of tightness for a fully customizable fit.“I was already obsessed with the original SoftForm Bra, but the added adjustability takes it to a whole new level.”
Support
Seamless, sew-free construction
Shape enhancing
Back smoothing
Moderate-high support
Seamless, sew-free construction
Shape enhancing
Back smoothing
Competitor
Low support
Choose your style
SoftForm Original
“I could wear this bra all day long, and even sleep in it. It's very comfortable. Love the wide straps and the soft fabric.”
SoftForm Adjustable
“Fits perfectly, so comfortable, great lift & support all while being wire free!!!”
Lounge bra comfortable and lifted
“This bra may look simple, but it's the result of countless conversations, fittings, tests, and tweaks. We lined it with a cozy, stretchy fabric and added a stronger outer layer to create support that never feels heavy. From the beginning, our goal was to make lift feel weightless. Every time I wear it, I feel the difference—and I'm grateful for the care and dedication the team poured into every detail.”
Founder + Co-CEO
“This bra may look simple, but it's the result of countless conversations, fittings, tests, and tweaks. We lined it with a cozy, stretchy fabric and added a stronger outer layer to create support that never feels heavy. From the beginning, our goal was to make lift feel weightless. Every time I wear it, I feel the difference—and I'm grateful for the care and dedication the team poured into every detail.”
Founder + Co-CEO
CloudLift Bra with CloudWire
$79
A push-up that lifts without bulk
Style: Push-Up
- Best For
- Natural push-up without the bulk
- Fit
- Boost technology in the bottom cup for a rounded swell
- Padding & Cups
- Molded foam cups
- Construction
- Underwire embedded in cushioned foam
Unsure which size to choose?
Free shipping over • Free 30-day returns & exchanges
$100
What makes it Honeylove?
Forget what you know about push-up bras. The CloudLift Bra is designed to give you a lifted look, not a larger cup size. It looks natural, feels incredible, and is totally everyday wearable.
- Boost technology pushes from the lower cup only, creating a more rounded swell and increased firmness.
- Molded foam cups provide shape and modesty without ever digging into your neckline.
- Cloudwire technology embeds a semi-flexible wire inside a cushioned channel at the base of the cup.
- Smoothing wings create a seamless finish under clingy T-shirts and clothing.
- Adjustable straps and hook and eye back closure let you customize your fit.
- True to size. Use our sizing tool to find your perfect fit.
Body: 76% Nylon, 24% ElastaneCup lining: 100% PolyesterMesh: 74% Nylon, 26% Elastane (Dark Rainbow)Body: 76% Nylon, 24% Elastane (Dark Rainbow)Cup lining: 100% Polyester (Dark Rainbow)
- Hand wash cold. Do not bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
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What our customers are saying
All of your questions, answered
- The CloudLift Bra features adjustable straps and a multi-level back clasp, allowing you to customize the tension and fit to your body!
- The CloudLift with CloudWire Bra is specifically designed for those seeking a natural-looking lift and subtle push-up effect. It combines padded foam cups for a contoured boost with a seam-free, bonded construction that ensures a smooth, invisible fit under any outfit.
- The Cloudlift Bra is designed for a natural-looking lift and subtle boost. It features padded foam cups that contour and uplift your shape.
- The ideal method to care for your CloudLift Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
- Our CloudLift Bra with CloudWire is crafted with embedded underwire construction within the foam cups for a super comfortable sensation providing an anti dig benefit with the added support of the wire.
- The CloudLift Bra features adjustable straps and a multi-level back clasp, allowing you to customize the tension and fit to your body!
- The CloudLift with CloudWire Bra is specifically designed for those seeking a natural-looking lift and subtle push-up effect. It combines padded foam cups for a contoured boost with a seam-free, bonded construction that ensures a smooth, invisible fit under any outfit.
- The Cloudlift Bra is designed for a natural-looking lift and subtle boost. It features padded foam cups that contour and uplift your shape.
- The ideal method to care for your CloudLift Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
- Our CloudLift Bra with CloudWire is crafted with embedded underwire construction within the foam cups for a super comfortable sensation providing an anti dig benefit with the added support of the wire.
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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