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$100
A soft interior and
supportive exterior
create
a magical mix
of comfort and
support.
Wireless and supportiveA bonded underbust lifts without underwire. Molded foam cups provide support and shaping.
Forget you're wearing itPremium brushed fabrics, wide smoothing wings, and ultra soft adjustable straps work with your body, not against it.
Adjustable fitAdjustable straps can be worn straight and crossed. Clasps can be worn at four levels of tightness for a fully customizable fit.“I was already obsessed with the original SoftForm Bra, but the added adjustability takes it to a whole new level.”
Support
Seamless, sew-free construction
Shape enhancing
Back smoothing
Moderate-high support
Seamless, sew-free construction
Shape enhancing
Back smoothing
Competitor
Low support
Choose your style
SoftForm Original
“I could wear this bra all day long, and even sleep in it. It's very comfortable. Love the wide straps and the soft fabric.”
SoftForm V-Neck
“Fits perfectly, so comfortable, great lift & support all while being wire free!!!”
Lounge bra comfortable and lifted
“This bra may look simple, but it's the result of countless conversations, fittings, tests, and tweaks. We lined it with a cozy, stretchy fabric and added a stronger outer layer to create support that never feels heavy. From the beginning, our goal was to make lift feel weightless. Every time I wear it, I feel the difference—and I'm grateful for the care and dedication the team poured into every detail.”
Founder + Co-CEO
“This bra may look simple, but it's the result of countless conversations, fittings, tests, and tweaks. We lined it with a cozy, stretchy fabric and added a stronger outer layer to create support that never feels heavy. From the beginning, our goal was to make lift feel weightless. Every time I wear it, I feel the difference—and I'm grateful for the care and dedication the team poured into every detail.”
Founder + Co-CEO
CrossOver Bra with CloudWire
$79
Our best-selling bra now comes with light foam wrapped underwire.
Style: CrossOver
- Best For
- An iconic silhouette with extra support
- Fit
- Molded cups for added shaping and support
- Padding & Cups
- Built-in light molded foam cups
- Construction
- Underwire embedded in cushioned foam
Unsure which size to choose?
Free shipping over • Free 30-day returns & exchanges
$100
What makes it Honeylove?
The viral CrossOver Bra just got an underwire update for maximum comfort, style, and support.
- CloudWire™ provides comfortable underwire support thanks to embedded flexible wire that's cushioned in foam.
- Thin, flexible foam cups add lightweight shaping and support — no removable pads here.
- Smoothing wings create a completely smooth silhouette at the back and sides.
- Adjustable, convertible straps and a hook and eye back closure let you customize your fit.
- Bonded seams replace bulky stitching for an invisible fit under clothes.
- True to size. Use our sizing tool to find your perfect fit.
Body: 64% Nylon, 36% ElastaneMesh: 64% Nylon, 36% ElastaneCup lining: 100% Polyester
Make it a set
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What our customers are saying
All of your questions, answered
- "The CrossOver Bra with CloudWire beautifully marries our supportive CloudEmbrace construction with the signature CrossOver aesthetic. The primary difference is the addition of our CloudWire—a flexible underwire designed for structured support—whereas the original CrossOver remains completely wire-free."
- It's designed for everyday comfort and style rather than workouts—a perfect go-to for beautiful, dependable support that looks and feels great all day long.
- This bra pairs our CloudWire with smooth, molded cups and mesh detailing along the top edge for a beautiful finish. Adjustable straps let you wear them straight or crossed in the back and comes in cup & band sizing, so you can find your perfect fit.
- Not at all! The CloudWire is embedded in a layer of protective foam that lies smoothly against your body, giving you secure lift and a fit you can wear effortlessly from morning to night.
- The ideal method to care for your CrossOver Bra with CloudWire is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
- "The CrossOver Bra with CloudWire beautifully marries our supportive CloudEmbrace construction with the signature CrossOver aesthetic. The primary difference is the addition of our CloudWire—a flexible underwire designed for structured support—whereas the original CrossOver remains completely wire-free."
- It's designed for everyday comfort and style rather than workouts—a perfect go-to for beautiful, dependable support that looks and feels great all day long.
- This bra pairs our CloudWire with smooth, molded cups and mesh detailing along the top edge for a beautiful finish. Adjustable straps let you wear them straight or crossed in the back and comes in cup & band sizing, so you can find your perfect fit.
- Not at all! The CloudWire is embedded in a layer of protective foam that lies smoothly against your body, giving you secure lift and a fit you can wear effortlessly from morning to night.
- The ideal method to care for your CrossOver Bra with CloudWire is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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