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$100
A soft interior and
supportive exterior
create
a magical mix
of comfort and
support.
Wireless and supportiveA bonded underbust lifts without underwire. Molded foam cups provide support and shaping.
Forget you're wearing itPremium brushed fabrics, wide smoothing wings, and ultra soft adjustable straps work with your body, not against it.
Adjustable fitAdjustable straps can be worn straight and crossed. Clasps can be worn at four levels of tightness for a fully customizable fit.“I was already obsessed with the original SoftForm Bra, but the added adjustability takes it to a whole new level.”
Support
Seamless, sew-free construction
Shape enhancing
Back smoothing
Moderate-high support
Seamless, sew-free construction
Shape enhancing
Back smoothing
Competitor
Low support
Choose your style
SoftForm Original
“I could wear this bra all day long, and even sleep in it. It's very comfortable. Love the wide straps and the soft fabric.”
SoftForm Adjustable
“Fits perfectly, so comfortable, great lift & support all while being wire free!!!”
Lounge bra comfortable and lifted
“This bra may look simple, but it's the result of countless conversations, fittings, tests, and tweaks. We lined it with a cozy, stretchy fabric and added a stronger outer layer to create support that never feels heavy. From the beginning, our goal was to make lift feel weightless. Every time I wear it, I feel the difference—and I'm grateful for the care and dedication the team poured into every detail.”
Founder + Co-CEO
“This bra may look simple, but it's the result of countless conversations, fittings, tests, and tweaks. We lined it with a cozy, stretchy fabric and added a stronger outer layer to create support that never feels heavy. From the beginning, our goal was to make lift feel weightless. Every time I wear it, I feel the difference—and I'm grateful for the care and dedication the team poured into every detail.”
Founder + Co-CEO
CrossOver Lace Bra
$69
The new standard for wireless support and comfort. It's a bestseller for a reason.
Style: CrossOver
- Best For
- Everyday support & comfort
- Fit
- Flexible cups adapt to body fluctuations
- Padding & Cups
- Light molded, removable
- Construction
- Wireless
Unsure which size to choose?
Free shipping over • Free 30-day returns & exchanges
$100
Honeylove IRL
What makes it Honeylove?
The bra that reinvented wireless support and comfort, now with touches of lace.
- Built with a bonded cradle that replaces underwire.
- Smoothing wings combat back and underarm bulging.
- Adjustable, convertible straps let you adjust the fit to your body
- Soft, four-way stretch fabric adapts to your every move.
- Flexible side boning adds support and keeps the chest forward.
- True to size. Use our sizing tool to find your perfect fit.
Body: 64% Nylon, 36% ElastaneLace: 83% Nylon, 17% ElastaneMesh: 64% Nylon, 36% Elastane
- Machine wash cold. For best results, use washbag. Use only non-chlorine bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
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What our customers are saying
All of your questions, answered
- Yes! The CrossOver Lace Bra has adjustable straps that can be worn traditionally over the shoulders or crisscrossed in the front or back. The crisscross style is perfect for accommodating different outfit styles, like racerback tops, and also provides extra support.
- Our CrossOver Lace Bra is equipped with a bonded cradle that's stabilized at the center front. Additionally, side-bust boning keeps your chest centered. Full coverage, molded foam cups provide extra shaping and support. Wide wings and a supportive band also add stability while maximizing comfort.
- The ideal method to care for your CrossOver Lace Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
- With similar features as the CrossOver Bra, the CrossOver Lace Bra is best suited for asymmetrical or pendulous relaxed breasts.
- The CrossOver Lace Bra is the bra for you if you're looking for a bra with all day support and back and side smoothing.
- Yes! The CrossOver Lace Bra has adjustable straps that can be worn traditionally over the shoulders or crisscrossed in the front or back. The crisscross style is perfect for accommodating different outfit styles, like racerback tops, and also provides extra support.
- Our CrossOver Lace Bra is equipped with a bonded cradle that's stabilized at the center front. Additionally, side-bust boning keeps your chest centered. Full coverage, molded foam cups provide extra shaping and support. Wide wings and a supportive band also add stability while maximizing comfort.
- The ideal method to care for your CrossOver Lace Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
- With similar features as the CrossOver Bra, the CrossOver Lace Bra is best suited for asymmetrical or pendulous relaxed breasts.
- The CrossOver Lace Bra is the bra for you if you're looking for a bra with all day support and back and side smoothing.
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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