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SoftForm V-Neck BraSoftForm V-Neck Bra

Comfort redefined.

We believe that comfort has the power to unlock our full potential, and that when we feel our best, we're empowered to live life to the fullest. Our most comfortable bra now comes in a V-neck with adjustability.

A soft interior and
supportive exterior
create
a magical mix
of comfort and
support.

Wireless and supportive
Wireless and supportiveA bonded underbust lifts without underwire. Molded foam cups provide support and shaping.
Forget you're wearing it
Forget you're wearing itPremium brushed fabrics, wide smoothing wings, and ultra soft adjustable straps work with your body, not against it.
Adjustable fit
Adjustable fitAdjustable straps can be worn straight and crossed. Clasps can be worn at four levels of tightness for a fully customizable fit.

“I was already obsessed with the original SoftForm Bra, but the added adjustability takes it to a whole new level.”

Caron R.
Support
Seamless, sew-free construction
Shape enhancing
Back smoothing
SoftForm V-Neck Bra
Moderate-high support
Seamless, sew-free construction
Shape enhancing
Back smoothing
Competitor
Competitor bra
Low support

Choose your style

SoftForm Original
SoftForm Original
NANCY M.
“I could wear this bra all day long, and even sleep in it. It's very comfortable. Love the wide straps and the soft fabric.”
SHOP ORIGINAL
SoftForm V-Neck
SoftForm V-Neck
STEPHANIE K.
“Fits perfectly, so comfortable, great lift & support all while being wire free!!!”
SHOP V-NECK

Lounge bra comfortable and lifted

SoftForm V-Neck Bra review

“This bra may look simple, but it's the result of countless conversations, fittings, tests, and tweaks. We lined it with a cozy, stretchy fabric and added a stronger outer layer to create support that never feels heavy. From the beginning, our goal was to make lift feel weightless. Every time I wear it, I feel the difference—and I'm grateful for the care and dedication the team poured into every detail.”

Betsie LarkinFounder + Co-CEO
SoftForm V-Neck Bra review

“This bra may look simple, but it's the result of countless conversations, fittings, tests, and tweaks. We lined it with a cozy, stretchy fabric and added a stronger outer layer to create support that never feels heavy. From the beginning, our goal was to make lift feel weightless. Every time I wear it, I feel the difference—and I'm grateful for the care and dedication the team poured into every detail.”

Betsie LarkinFounder + Co-CEO
CrossOver Contour Bra
$69
Our bestselling wireless CrossOver Bra, now with built-in molded cups for a rounded shape
Molded cups for greater support
Best For
Fans of built-in pads who want more structure
Fit
Molded cups for increased structure and shaping
Padding & Cups
Built-in light molded foam cups
Construction
Wireless
Unsure which size to choose?
Free shipping over
$100
• Free 30-day returns & exchanges

What makes it Honeylove?

We've reimagined our signature CrossOver Bra with built-in light foam cups for extra support and a smooth, rounded t-shirt bra shape

  • Molded foam cups provide extra shaping for a rounding effect under clothes
  • A stabilized cradle provides support without underwire.
  • Lower-profile side wings sit comfortably below the armhole for a seamless look under tanks and lower-side-cut tops.
  • Premium materials and four-way stretch fabric feel like a dream against skin.
  • Adjustable, convertible straps let you personalize your fit and wear it multiple ways.
  • Patent-pending
  • True to size. Use our sizing tool to find your perfect fit.
  • Body: 64% Nylon, 36% SpandexMesh: 65% Nylon, 35% Spandex

  • Hand wash cold. Do not bleach. Line dry. Do not iron. Do not dry clean.

Make it a set

CrossOver Brief

$39

CloudEmbrace Bra

$74

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What our customers are saying

All of your questions, answered

  • Yes! The CrossOver Contour Bra has adjustable straps that can be worn traditionally over the shoulders or crisscrossed in the front or back. The crisscross style is perfect for accommodating different outfit styles, like racerback tops, and also provides extra support.
  • Our CrossOver Contour Bra is equipped with an extended bonded cradle for enhanced support. Side-bust boning helps keep your chest centered, with a stationary molded foam cup for natural shaping and built-in support. Wide wings and a supportive band add stability while maximizing comfort.
  • The ideal method to care for your CrossOver Contour Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
  • The CrossOver Contour Bra is best suited for side-set, tubular, and conical breast shapes.
  • The CrossOver Contour Bra offers a new approach to our original CrossOver Bra. Designed with a stationary molded foam cup that’s anchored and stabilized in key areas, it offers a higher level of structure and support—while maintaining the comfort you love.
Have more questions?

As Seen In

  • Vogue Logo

    "A shaping short adds a layer of security for that extra confidence boost."

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  • Who What Wear Logo

    "In all my many years on this planet, I've never had a bra that felt this good to wear."

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  • Forbes Logo

    "[Honeylove] is disrupting the status quo by taking the shame out of shapewear."

    Read Article