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$100
A soft interior and
supportive exterior
create
a magical mix
of comfort and
support.
Wireless and supportiveA bonded underbust lifts without underwire. Molded foam cups provide support and shaping.
Forget you're wearing itPremium brushed fabrics, wide smoothing wings, and ultra soft adjustable straps work with your body, not against it.
Adjustable fitAdjustable straps can be worn straight and crossed. Clasps can be worn at four levels of tightness for a fully customizable fit.“I was already obsessed with the original SoftForm Bra, but the added adjustability takes it to a whole new level.”
Support
Seamless, sew-free construction
Shape enhancing
Back smoothing
Moderate-high support
Seamless, sew-free construction
Shape enhancing
Back smoothing
Competitor
Low support
Choose your style
SoftForm Original
“I could wear this bra all day long, and even sleep in it. It's very comfortable. Love the wide straps and the soft fabric.”
SoftForm Adjustable
“Fits perfectly, so comfortable, great lift & support all while being wire free!!!”
Lounge bra comfortable and lifted
“This bra may look simple, but it's the result of countless conversations, fittings, tests, and tweaks. We lined it with a cozy, stretchy fabric and added a stronger outer layer to create support that never feels heavy. From the beginning, our goal was to make lift feel weightless. Every time I wear it, I feel the difference—and I'm grateful for the care and dedication the team poured into every detail.”
Founder + Co-CEO
“This bra may look simple, but it's the result of countless conversations, fittings, tests, and tweaks. We lined it with a cozy, stretchy fabric and added a stronger outer layer to create support that never feels heavy. From the beginning, our goal was to make lift feel weightless. Every time I wear it, I feel the difference—and I'm grateful for the care and dedication the team poured into every detail.”
Founder + Co-CEO
SoftForm Pullover Bra
$69
Insanely soft, unbelievably supportive. A wireless dream.
Style: SoftForm
Free shipping over • Free 30-day returns & exchanges
$100
Honeylove IRL
What makes it Honeylove?
The softest, most magical fabric ever in a hardware-free design you'd forget you were wearing if it weren't for the support.
- A bonded cradle replaces underwire for maximum comfort and support.
- The bra's seamless, pullover style lays invisbily underneath tight clothing for a totally smooth finish.
- Premium brushed lining is feather-soft against skin.
- Wide, smoothing wings eliminate bra bulge.
- True to size. Use our sizing tool to find your perfect fit.
Body: 64% Nylon, 36% ElastaneLining: 67% Nylon, 33% Elastane
- Machine wash cold. For best results, use washbag. Use only non-chlorine bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
Customers also bought
What our customers are saying
All of your questions, answered
- The SoftForm Pullover Bra is a pull-over style bra with wide, supportive straps that rest gently on your skin. It has an extremely soft, brushed lining that feels like a dream against skin. It's a non-adjustable style that's optimized for comfort.
- Our SoftForm Pullover Bra is equipped with a bonded cradle that's stabilized at the center front. Additionally, side-bust boning keeps your chest centered. Full coverage, molded foam cups provide extra shaping and support. Wide wings and a supportive band also add stability while maximizing comfort.
- The ideal method to care for your SoftForm Pullover Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
- The SoftForm Pullover Bra is best suited for asymmetrical, athletic, and sensitive post-surgery breast shapes.
- A leveled up version of our V-Neck Bra, the SoftForm Pullover provides enhanced all day comfort with its buttery smooth fabric, back and side smoothing, and full bust support with a wider strap!
- The SoftForm Pullover Bra is a pull-over style bra with wide, supportive straps that rest gently on your skin. It has an extremely soft, brushed lining that feels like a dream against skin. It's a non-adjustable style that's optimized for comfort.
- Our SoftForm Pullover Bra is equipped with a bonded cradle that's stabilized at the center front. Additionally, side-bust boning keeps your chest centered. Full coverage, molded foam cups provide extra shaping and support. Wide wings and a supportive band also add stability while maximizing comfort.
- The ideal method to care for your SoftForm Pullover Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
- The SoftForm Pullover Bra is best suited for asymmetrical, athletic, and sensitive post-surgery breast shapes.
- A leveled up version of our V-Neck Bra, the SoftForm Pullover provides enhanced all day comfort with its buttery smooth fabric, back and side smoothing, and full bust support with a wider strap!
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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