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$100
A soft interior and
supportive exterior
create
a magical mix
of comfort and
support.
Wireless and supportiveA bonded underbust lifts without underwire. Molded foam cups provide support and shaping.
Forget you're wearing itPremium brushed fabrics, wide smoothing wings, and ultra soft adjustable straps work with your body, not against it.
Adjustable fitAdjustable straps can be worn straight and crossed. Clasps can be worn at four levels of tightness for a fully customizable fit.“I was already obsessed with the original SoftForm Bra, but the added adjustability takes it to a whole new level.”
Support
Seamless, sew-free construction
Shape enhancing
Back smoothing
Moderate-high support
Seamless, sew-free construction
Shape enhancing
Back smoothing
Competitor
Low support
Choose your style
SoftForm Original
“I could wear this bra all day long, and even sleep in it. It's very comfortable. Love the wide straps and the soft fabric.”
SoftForm V-Neck
“Fits perfectly, so comfortable, great lift & support all while being wire free!!!”
Lounge bra comfortable and lifted
“This bra may look simple, but it's the result of countless conversations, fittings, tests, and tweaks. We lined it with a cozy, stretchy fabric and added a stronger outer layer to create support that never feels heavy. From the beginning, our goal was to make lift feel weightless. Every time I wear it, I feel the difference—and I'm grateful for the care and dedication the team poured into every detail.”
Founder + Co-CEO
“This bra may look simple, but it's the result of countless conversations, fittings, tests, and tweaks. We lined it with a cozy, stretchy fabric and added a stronger outer layer to create support that never feels heavy. From the beginning, our goal was to make lift feel weightless. Every time I wear it, I feel the difference—and I'm grateful for the care and dedication the team poured into every detail.”
Founder + Co-CEO
CloudShape Bra with CloudWire
$79
Engineered for comfort, flawless fit, and effortless lift.
Style: CloudShape
- Best For
- A completely invisible underwire t-shirt bra
- Fit
- Shaping cups and smoothing wings that feel like wearing nothing
- Padding & Cups
- Molded foam cups with a disappearing edge
- Construction
- Underwire embedded in cushioned foam
Unsure which size to choose?
Free shipping over • Free 30-day returns & exchanges
$100
What makes it Honeylove?
A t-shirt bra made so perfectly, from fit to comfort features, that you’ll completely forget you’re wearing it.
- Cloudwire is the evolution of underwire. We embed a semi-flexible wire inside light foam padding to protect your skin while providing great support.
- Disappearing edge cups become gradually thinner as it approaches the neckline so that it completely disappears under fitted tops.
- CloudFuse silicone at the inner wing smooths the back and sides, and clean bonded finishes lay flat against the skin.
- Cup and band sizing ensures a perfect fit every time.
- True to size. Use our sizing tool to find your perfect fit.
Body: 76% Nylon, 24% ElastaneCup lining: 100% Polyester
- Hand wash cold. Do not bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
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What our customers are saying
All of your questions, answered
- The cups in our CloudShape Bra are custom crafted from a dreamy blend of cloud and memory foam plus a hidden cushioned embedded underwire!
- The CloudShape Bra will keep you well supported with a subtle lift thanks to our foam cups and embedded cushioned underwire.
- The ideal method to care for your CloudShape Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
- Our Cloudshape Bra is our first separated cup underwire bra which gives an elevated T-Shirt bra look and feel!
- Our CloudShape bra offers a flattering neckline that hits at a sweet spot that's neither too high or too low. It delivers full, all-day coverage with smooth molded cups, back-smoothing construction, and an engineered mesh wing for a seamless, invisible look under clothes!
- The cups in our CloudShape Bra are custom crafted from a dreamy blend of cloud and memory foam plus a hidden cushioned embedded underwire!
- The CloudShape Bra will keep you well supported with a subtle lift thanks to our foam cups and embedded cushioned underwire.
- The ideal method to care for your CloudShape Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
- Our Cloudshape Bra is our first separated cup underwire bra which gives an elevated T-Shirt bra look and feel!
- Our CloudShape bra offers a flattering neckline that hits at a sweet spot that's neither too high or too low. It delivers full, all-day coverage with smooth molded cups, back-smoothing construction, and an engineered mesh wing for a seamless, invisible look under clothes!
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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