Order soon for delivery by Oct 19-Oct 23!
We think you'll love these
Click to view our Accessibility Statement or contact us with accessibility related questions at 855-740-8229.Skip to content
Free shipping on orders over
$100
A soft interior and
supportive exterior
create
a magical mix
of comfort and
support.
Wireless and supportiveA bonded underbust lifts without underwire. Molded foam cups provide support and shaping.
Forget you're wearing itPremium brushed fabrics, wide smoothing wings, and ultra soft adjustable straps work with your body, not against it.
Adjustable fitAdjustable straps can be worn straight and crossed. Clasps can be worn at four levels of tightness for a fully customizable fit.“I was already obsessed with the original SoftForm Bra, but the added adjustability takes it to a whole new level.”
Support
Seamless, sew-free construction
Shape enhancing
Back smoothing
Moderate-high support
Seamless, sew-free construction
Shape enhancing
Back smoothing
Competitor
Low support
Choose your style
SoftForm Original
“I could wear this bra all day long, and even sleep in it. It's very comfortable. Love the wide straps and the soft fabric.”
SoftForm Adjustable
“Fits perfectly, so comfortable, great lift & support all while being wire free!!!”
Lounge bra comfortable and lifted
“This bra may look simple, but it's the result of countless conversations, fittings, tests, and tweaks. We lined it with a cozy, stretchy fabric and added a stronger outer layer to create support that never feels heavy. From the beginning, our goal was to make lift feel weightless. Every time I wear it, I feel the difference—and I'm grateful for the care and dedication the team poured into every detail.”
Founder + Co-CEO
“This bra may look simple, but it's the result of countless conversations, fittings, tests, and tweaks. We lined it with a cozy, stretchy fabric and added a stronger outer layer to create support that never feels heavy. From the beginning, our goal was to make lift feel weightless. Every time I wear it, I feel the difference—and I'm grateful for the care and dedication the team poured into every detail.”
Founder + Co-CEO
CloudEmbrace Bra with CloudWire
$79
The world's most comfortable underwire bra.
Style: CloudEmbrace
- Best For
- Underwire support with t-shirt bra comfort
- Fit
- Shaping cups with comfortable underwire support
- Padding & Cups
- Molded marshmallow foam cups
- Construction
- Underwire embedded in cushioned foam
Unsure which size to choose?
Free shipping over • Free 30-day returns & exchanges
$100
What makes it Honeylove?
Meet the world's most comfortable underwire bra.
- Flexible CloudWire is wrapped in light, airy foam for a protective cushion and zero chance of wire-poking
- This cloud-like t-shirt bra features molded marshmallow foam cups for modesty, support and shape without adding bulk.
- CloudFuse honeycomb bonding and super soft raw cut wings provide extra back and side smoothing.
- Beautiful S-shaped perfect coverage neckline flatters your natural shape and gives the exact right amount of coverage.
- Adjustable, convertible straps can be crossed in the back for a racerback fit and added security.
- Patent-pending
- True to size. Use our sizing tool to find your perfect fit.
Body: 76% Nylon, 24% Elastane
- Hand wash cold. Do not bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
Customers also bought
What our customers are saying
All of your questions, answered
- Yes! The CloudEmbrace Bra with CloudWire has adjustable straps that can be worn traditionally over the shoulders or crisscrossed in the front or back. The crisscross style is perfect for accommodating different outfit styles, like racerback tops, and also provides extra support.
- The CloudEmbrace Bra with CloudWire provides a smooth elevated T-Shirt Bra style with unique technology for enhanced support, contoured curves at the neckline and under bust for a flattering shape, and jewelry inspired hardware for a sense of overall beauty in the garment.
- The ideal method to care for your CloudEmbrace Bra with CloudWire is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
- Our CloudEmbrace Bra with CloudWire is crafted with embedded underwire construction within the foam cups for a super comfortable sensation providing an anti dig benefit with the added support of the wire.
- Our CloudEmbrace Bra with CloudWire offers an alternative approach to bust support than the CloudEmbrace Bra. While both feature stationary molded foam cups, you can choose your bust support method with or without underwire! The CloudEmbrace Wire Bra has embedded underwire to lift and support while maintaining comfortability and smooth reductive construction.
- Yes! The CloudEmbrace Bra with CloudWire has adjustable straps that can be worn traditionally over the shoulders or crisscrossed in the front or back. The crisscross style is perfect for accommodating different outfit styles, like racerback tops, and also provides extra support.
- The CloudEmbrace Bra with CloudWire provides a smooth elevated T-Shirt Bra style with unique technology for enhanced support, contoured curves at the neckline and under bust for a flattering shape, and jewelry inspired hardware for a sense of overall beauty in the garment.
- The ideal method to care for your CloudEmbrace Bra with CloudWire is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
- Our CloudEmbrace Bra with CloudWire is crafted with embedded underwire construction within the foam cups for a super comfortable sensation providing an anti dig benefit with the added support of the wire.
- Our CloudEmbrace Bra with CloudWire offers an alternative approach to bust support than the CloudEmbrace Bra. While both feature stationary molded foam cups, you can choose your bust support method with or without underwire! The CloudEmbrace Wire Bra has embedded underwire to lift and support while maintaining comfortability and smooth reductive construction.
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
Read Article
