UP TO 50% OFF SITEWIDE. Shop Sale
We think you'll love these
Click to view our Accessibility Statement or contact us with accessibility related questions at 855-740-8229.Skip to content
UP TO 50% OFF SITEWIDE. Shop Sale
Up to 15% Off Softform Bra
SoftForm Bra
Insanely soft, unbelievably supportive.
It's the wireless bra
of your dreams.
All of the lift and
shape,
none of the
underwire
Wireless LiftA bonded underbust lifts without underwire. Molded foam cups provide support and shaping.
Smooth Silhouette
Invisible Under ClothesSmooth cups and flat seams lay gently against skin and disappear beneath tight tops.
All-day comfortPremium stretch fabrics, wide wings, and soft straps feel like a second skin.
The most
advanced
wireless bra on the market
advanced
wireless bra on the market
Support
Seamless construction
Shape enhancing
Back smoothing
“This bra is unbelievably comfortable. You forget you have it on!”Daran S.Moderate-High support
Seamless construction
Shape enhancing
Back smoothing
COMPETITOR
“The bra material is flimsy, but it's got thick, cheap padding.”Denise T.
“The bra material is flimsy, but it's got thick, cheap padding.”Denise T.Low support
It’s a crowd
favorite for
a good reason
“If you’re looking for back smoothing, this bra is a game changer.”Kimberly A.Verified Buyer
CloudLift Bra with CloudWire
Original priceSale price
$79
$72
Pre-Order
A push-up that lifts without bulk
What makes it Honeylove?
Forget what you know about push-up bras. The CloudLift Bra is designed to give you a lifted look, not a larger cup size. It looks natural, feels incredible, and is totally everyday wearable.
• Boost technology pushes from the lower cup only, creating a more rounded swell and increased firmness.
• Molded foam cups provide shape and modesty without ever digging into your neckline.
• Cloudwire technology embeds a semi-flexible wire inside a cushioned channel at the base of the cup.
• Smoothing wings create a seamless finish under clingy T-shirts and clothing.
• Adjustable straps and hook and eye back closure let you customize your fit.
True to size. Use our sizing tool to find your perfect fit.
Body: 76% Nylon, 24% ElastaneCup lining: 100% PolyesterMesh: 74% Nylon, 26% Elastane (Dark Rainbow)Body: 76% Nylon, 24% Elastane (Dark Rainbow)Cup lining: 100% Polyester (Dark Rainbow)
Hand wash cold. Do not bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
Customers also bought
Forget everything you
know
about wireless bras
All-day comfortFour-way stretch molded cups hug without squeezing.
Wireless LiftA bonded underbust lifts without underwire.
Invisible Under ClothesSmooth cups and flat seams lay gently against skin.
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
Read Article
