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Buy one item, take 20% off all other items
SoftForm Bra
Insanely soft, unbelievably supportive.
It's the wireless bra
of your dreams.
All of the lift and
shape,
none of the
underwire
Wireless LiftA bonded underbust lifts without underwire. Molded foam cups provide support and shaping.
Smooth Silhouette
Invisible Under ClothesSmooth cups and flat seams lay gently against skin and disappear beneath tight tops.
All-day comfortPremium stretch fabrics, wide wings, and soft straps feel like a second skin.
The most
advanced
wireless bra on the market
advanced
wireless bra on the market
Support
Seamless construction
Shape enhancing
Back smoothing
“This bra is unbelievably comfortable. You forget you have it on!”Daran S.Moderate-High support
Seamless construction
Shape enhancing
Back smoothing
COMPETITOR
“The bra material is flimsy, but it's got thick, cheap padding.”Denise T.
“The bra material is flimsy, but it's got thick, cheap padding.”Denise T.Low support
It’s a crowd
favorite for
a good reason
“If you’re looking for back smoothing, this bra is a game changer.”Kimberly A.Verified BuyerVideo is muted by default
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Video is muted by defaultCloudEmbrace Bra with CloudWire
$79
$69
Scroll to reviews
13% off
The world's most comfortable underwire bra.
Style: CloudEmbrace
Unsure which size to choose?
This is a preorder item expected to ship on or before 03/04/2026 (subject to change). You'll be charged at checkout to reserve your order. To cancel for a full refund before shipment, email support@honeylove.com. After shipment, our standard return policy applies.
What makes it Honeylove?
Meet the world's most comfortable underwire bra. Flexible CloudWire™ is embedded in this patent-pending bra's plush foam padding for a protective cushion and zero chance of poke-through. This modern, light-as-a-cloud t-shirt bra features molded memory foam cups for support and shape, CloudFuse™ honeycomb bonding for extra back and side smoothing, and adjustable straps.
True to size. Use our sizing tool to find your perfect fit.
Body: 76% Nylon, 24% Elastane
Hand wash cold. Do not bleach. Line dry. Do not iron. Do not dry clean.
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Customers also bought
Forget everything you
know
about wireless bras
All-day comfortFour-way stretch molded cups hug without squeezing.
Wireless LiftA bonded underbust lifts without underwire.
Invisible Under ClothesSmooth cups and flat seams lay gently against skin.
What our customers are saying
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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