"I have always worn an underwire bra and getting older I needed something that still gave me support but was comfortable so I gave honeylove a try and now I can't wear anything else. So comfortable. Lovely shape. Great support."



High quality performance fabric moves with your body and a bonded cradle supports without underwire. No digging, no poking, and no red marks at the end of the day. It's the kind of bra you forget you're wearing.

A wide band, bonded cradle, and flexible side-bust boning do the lifting and holding. It's the support you'd expect from an underwire, without any of the discomfort.
I wore it for 14 hours on a travel day and forgot I had a bra on. That has never happened to me before.

Lightly compressive fabric and wide, smoothing wings create a sleek silhouette across the back and underarm, so the line under a fitted top stays clean. No bulges, no cutting in.
Thousands of women agree
"I have always worn an underwire bra and getting older I needed something that still gave me support but was comfortable so I gave honeylove a try and now I can't wear anything else. So comfortable. Lovely shape. Great support."
"I was amazed how great the cross over bra fit, lifts and is comfortable without underwire. Thank you Honeylove"
"I am a big busted older woman and the support is amazing without an uncomfortable underwire. I finally found bras that I don't have to remove the minute I enter my home."
"I ordered two of the new wireless bras and they are WONDERFUL!! all the lifting support I need… and super comfortable. This bra is a winner."





The wireless bra that feels like you're wearing a cloud.
• This bra features stationary molded memory foam cups that support, lift, and shape.
• CloudFuse honeycomb silicone bonding is sandwiched between soft, raw-cut fabrics, eradicating bulky seams,
• Wide, smoothing wings at the underarms, sides, and back eliminate bulging.
• The bra's perfect coverage cups and adjustible, convertible straps work with a variety of necklines.
• Smoothing wings at the underarms, sides, and back eliminate bulging.
• Invisible appearance underneath clothing.
• Patent-pending
Body: 76% Nylon, 24% Elastane








