FINAL HOURS! Up to 50% Off Sitewide. Shop Sale
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FINAL HOURS! Up to 50% Off Sitewide. Shop Sale
01 : 10 : 26
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FINAL HOURS! Up to 50% Off Sitewide. Shop Sale
01 : 10 : 26
CrossFlex Bra
From light workouts to long workdays. Meet our revolutionary wireless activity bra that you can wear anywhere.
CloudFlex™
Support
Support
Wireless support
that moves
with you
Wireless LiftA bonded underbust, molded pads, and a rubber strip give wireless lift.
Smooth Silhouette
Wing SupportCloudFlex™ bonding in the band and supportive side wings smooth underarms and back.
Fully adjustable
Easy On and OffA hook and eye back closure makes this bra easy to wear and remove.
Powerful support
for every activity
for every activity
Support
All-day comfort
Shape enhancing
All over smoothing
“I can easily wear this bra on my morning walks, then keep it on for the rest of my workday. It's ultra supportive but also comfy and versatile.”Isla B.Moderate-High support
All-day comfort
Shape enhancing
All over smoothing
COMPETITOR
“I like the support sports bras provide, but they're uncomfortable to wear all day and don't always look good under regular clothing.”Teresa W.
“I like the support sports bras provide, but they're uncomfortable to wear all day and don't always look good under regular clothing.”Teresa W.Low support
Powerful support
for every activity
for every activity
It’s a crowd
favorite for
a good reason
“When I put it on, I cried due to the comfort and my transformed appearance. I tried it this AM for low-impact treadmill with confidence. no bounce, no chafing, and no red marks on my skin.”Jemma E.Verified Buyer
SoftForm Bra
Original priceSale price
$69
$63
Insanely soft, unbelievably supportive. A wireless dream.
Style: SoftForm
Free shipping over • Free 30-day returns & exchanges
$100
Honeylove IRL
What makes it Honeylove?
The softest, most magical fabric ever in a hardware-free design you'd forget you were wearing if it weren't for the support.
• A bonded cradle replaces underwire for maximum comfort and support.
• The bra's seamless, pullover style lays invisbily underneath tight clothing for a totally smooth finish.
• Premium brushed lining is feather-soft against skin.
• Wide, smoothing wings eliminate bra bulge.
True to size. Use our sizing tool to find your perfect fit.
Body: 64% Nylon, 36% ElastaneLining: 67% Nylon, 33% Elastane
Machine wash cold. For best results, use washbag. Use only non-chlorine bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
Customers also bought
Forget everything
you know about
wireless bras
Easy On and OffA hook and eye back closure makes this bra easy to wear and remove.
Wing SupportSupportive wing smooths underarm and back.
Wireless LiftA bonded underbust lifts without underwire.
What our customers are saying
All of your questions, answered
The SoftForm Bra is a pull-over style bra with wide, supportive straps that rest genty on your skin. It has an extremely soft, brushed lining that feels like a dream against skin. It's a non-adjustable style that's optimized for comfort.
The ideal method to care for your SoftForm Bra is by handwashing and air drying. If that doesn't work for you, don't worry! We’ve included a complimentary washbag with your order. Simply place your garment in the washbag and toss it on a delicate cycle with cold water and similar colors. Always remember to lay flat and air dry.
Absolutely! To remove, just pull the cups out from the opening at the top. To reinsert them, roll them up like a burrito, tuck them into the pocket, and smooth them out from the inside to get them into place. The pointy side should be facing the place where the bra connects to the bra strap. If you need a visual guide, check out this video.
If you’re confused on how to measure your cup and band size, you’re not alone! Our bra size calculator takes you through the simple steps in detail (and does the math for you) to find your perfect sizing.
The SoftForm Bra is a pull-over style bra with wide, supportive straps that rest genty on your skin. It has an extremely soft, brushed lining that feels like a dream against skin. It's a non-adjustable style that's optimized for comfort.
The ideal method to care for your SoftForm Bra is by handwashing and air drying. If that doesn't work for you, don't worry! We’ve included a complimentary washbag with your order. Simply place your garment in the washbag and toss it on a delicate cycle with cold water and similar colors. Always remember to lay flat and air dry.
Absolutely! To remove, just pull the cups out from the opening at the top. To reinsert them, roll them up like a burrito, tuck them into the pocket, and smooth them out from the inside to get them into place. The pointy side should be facing the place where the bra connects to the bra strap. If you need a visual guide, check out this video.
If you’re confused on how to measure your cup and band size, you’re not alone! Our bra size calculator takes you through the simple steps in detail (and does the math for you) to find your perfect sizing.
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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