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$100
foam-wrapped underwire
All of the lift and shape, none of the underwire
The wire you'll never feelCloudWire is the evolution of underwire. We embed a semi-flexible wire inside light foam padding to protect your skin while providing great support.
Disappearing edge cupsThe CloudShape Bra pad becomes gradually thinner as it approaches the neckline so that it completely disappears under fitted tops.
Ultra smoothingCloudFuse silicone at the inner wing smooths the back and sides, and clean bonded finishes lay flat against the skin.
“You can feel the intention in every detail - it’s the perfect underwire t-shirt bra.”
Support
All-day Comfort
Shape enhancing
Back smoothing
Moderate-High support
Cushioned underwire
Shape enhancing
Back smoothing
Competitor
Low support
Wires that dig
Typical underwire bras vs CloudShape Bra with CloudWire
Patent pending
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
Patent pending
Competitor
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
Building Better Underwire
Comfort is our calling
YOU SPOKE, WE LISTENED
After hearing that many customers exclusively wear underwire bras even though they don't like the way they feel, we started ideating how to make underwire better.
INVENTING A NEW UNDERWIRE
We pinpointed the most common complaints — wire poking and breast restriction — and used wire cushioning and wire shape to solve them.
TWO FULL YEARS OF TESTING
Hard problems take time to solve. We had to balance wire cushioning with keeping the pad thin to get the perfect smooth silhouette.
THE BREAKTHROUGH
After dozens of prototypes, we got feedback from wireless bra lovers that they would actually wear our new underwire bra everyday. And when our wear testers asked to buy their samples, we knew we were onto something.
“I love our bras, but this might be my new favorite! This bra combines amazing fit with that ‘I'm- wearing-nothing’ comfort and Honeylove's signature clean aesthetic. It took three years to perfect, but it was worth it.”
Founder + Co-CEO
“I love our bras, but this might be my new favorite! This bra combines amazing fit with that ‘I'm- wearing-nothing’ comfort and Honeylove's signature clean aesthetic. It took three years to perfect, but it was worth it.”
Founder + Co-CEO
CloudEmbrace Bra
$74
The wireless t-shirt bra of the future has arrived.
Style: Wireless
Free shipping over • Free 30-day returns & exchanges
$100
Honeylove IRL
What makes it Honeylove?
The wireless bra that feels like you're wearing a cloud.
• This bra features stationary molded memory foam cups that support, lift, and shape.
• CloudFuse honeycomb silicone bonding is sandwiched between soft, raw-cut fabrics, eradicating bulky seams,
• Wide, smoothing wings at the underarms, sides, and back eliminate bulging.
• The bra's perfect coverage cups and adjustible, convertible straps work with a variety of necklines.
• Smoothing wings at the underarms, sides, and back eliminate bulging.
• Invisible appearance underneath clothing.
• Patent-pending
True to size. Use our sizing tool to find your perfect fit.
Body: 76% Nylon, 24% Elastane
Hand wash cold. Do not bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
Customers also bought
What our customers are saying
All of your questions, answered
Yes! The Cloud Embrace Wireless Bra has adjustable straps that can be worn traditionally over the shoulders or crisscrossed in the front or back. The crisscross style is perfect for accommodating different outfit styles, like racerback tops, and also provides extra support.
Three key elements team up to provide incredible support in the Cloud Embrace Wireless Bra. Foam cups offer lift, shaping, and prevent uni-boob. A wide, supportive bottom cradle anchors securely to your rib cage for a hugged support feel. And its honeycomb-bonded structure, made with our unique Cloudfuse silicone glue, delivers support without the bulk of seams or elastics, ensuring comfort and a sleek, seamless look. Together, they give you the perfect combination of support and comfort—no wire needed!
The ideal method to care for your Cloud Embrace Wireless Bra is by handwashing and air drying. If that doesn't work for you, don't worry! We’ve included a complimentary washbag with your order. Simply place your garment in the washbag and toss it on a delicate cycle with cold water and similar colors. Always remember to lay flat and air dry.
If you’re confused on how to measure your cup and band size, you’re not alone! Our bra size calculator takes you through the simple steps in detail (and does the math for you) to find your perfect sizing.
The cups in our Cloud Embrace Wireless Bra are custom crafted from a dreamy blend of cloud and memory foam!
Yes! The Cloud Embrace Wireless Bra has adjustable straps that can be worn traditionally over the shoulders or crisscrossed in the front or back. The crisscross style is perfect for accommodating different outfit styles, like racerback tops, and also provides extra support.
Three key elements team up to provide incredible support in the Cloud Embrace Wireless Bra. Foam cups offer lift, shaping, and prevent uni-boob. A wide, supportive bottom cradle anchors securely to your rib cage for a hugged support feel. And its honeycomb-bonded structure, made with our unique Cloudfuse silicone glue, delivers support without the bulk of seams or elastics, ensuring comfort and a sleek, seamless look. Together, they give you the perfect combination of support and comfort—no wire needed!
The ideal method to care for your Cloud Embrace Wireless Bra is by handwashing and air drying. If that doesn't work for you, don't worry! We’ve included a complimentary washbag with your order. Simply place your garment in the washbag and toss it on a delicate cycle with cold water and similar colors. Always remember to lay flat and air dry.
If you’re confused on how to measure your cup and band size, you’re not alone! Our bra size calculator takes you through the simple steps in detail (and does the math for you) to find your perfect sizing.
The cups in our Cloud Embrace Wireless Bra are custom crafted from a dreamy blend of cloud and memory foam!
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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