Order soon for delivery by Sep 26-Oct 1!
We think you'll love these
Click to view our Accessibility Statement or contact us with accessibility related questions at 855-740-8229.Skip to content
Free shipping on orders over
$100
foam-wrapped underwire
The support of an underwire, without feeling one
The wire you'll never feelCloudWire is the evolution of underwire. We embed a semi-flexible wire inside light foam padding to protect your skin while providing great support.
Disappearing edge cupsThe CloudShape Bra pad becomes gradually thinner as it approaches the neckline so that it completely disappears under fitted tops.
Ultra smoothingCloudFuse silicone at the inner wing smooths the back and sides, and clean bonded finishes lay flat against the skin.
“You can feel the intention in every detail - it’s the perfect underwire t-shirt bra.”
Support
All-day Comfort
Shape enhancing
Back smoothing
Moderate-High support
Cushioned underwire
Shape enhancing
Back smoothing
Competitor
Low support
Wires that dig
Typical underwire bras vs CloudShape Bra with CloudWire
Patent pending
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
Patent pending
Competitor
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
Building Better Underwire
Comfort is our calling
YOU SPOKE, WE LISTENED
After hearing that many customers exclusively wear underwire bras even though they don't like the way they feel, we started ideating how to make underwire better.
INVENTING A NEW UNDERWIRE
We pinpointed the most common complaints — wire poking and breast restriction — and used wire cushioning and wire shape to solve them.
TWO FULL YEARS OF TESTING
Hard problems take time to solve. We had to balance wire cushioning with keeping the pad thin to get the perfect smooth silhouette.
THE BREAKTHROUGH
After dozens of prototypes, we got feedback from wireless bra lovers that they would actually wear our new underwire bra everyday. And when our wear testers asked to buy their samples, we knew we were onto something.
“I love our bras, but this might be my new favorite! This bra combines amazing fit with that ‘I'm-wearing-nothing’ comfort and Honeylove's signature clean aesthetic. It took three years to perfect, but it was worth it.”
Founder + Co-CEO
“I love our bras, but this might be my new favorite! This bra combines amazing fit with that ‘I'm-wearing-nothing’ comfort and Honeylove's signature clean aesthetic. It took three years to perfect, but it was worth it.”
Founder + Co-CEO
CrossOver Bra with CloudWire
$79
Our best-selling bra now comes with light foam wrapped underwire.
Style: CrossOver
Free shipping over • Free 30-day returns & exchanges
$100
What makes it Honeylove?
The viral CrossOver Bra just got an underwire update for maximum comfort, style, and support.
- CloudWire™ provides comfortable underwire support thanks to embedded flexible wire that's cushioned in foam.
- Thin, flexible foam cups add lightweight shaping and support — no removable pads here.
- Smoothing wings create a completely smooth silhouette at the back and sides.
- Adjustable, convertible straps and a hook and eye back closure let you customize your fit.
- Bonded seams replace bulky stitching for an invisible fit under clothes.
True to size. Use our sizing tool to find your perfect fit.
Body: 64% Nylon, 36% ElastaneMesh: 64% Nylon, 36% ElastaneCup lining: 100% Polyester
Make it a set
Customers also bought
What our customers are saying
All of your questions, answered
"The CrossOver Bra with CloudWire beautifully marries our supportive CloudEmbrace construction with the signature CrossOver aesthetic. The primary difference is the addition of our CloudWire—a flexible underwire designed for structured support—whereas the original CrossOver remains completely wire-free."
It's designed for everyday comfort and style rather than workouts—a perfect go-to for beautiful, dependable support that looks and feels great all day long.
This bra pairs our CloudWire with smooth, molded cups and mesh detailing along the top edge for a beautiful finish. Adjustable straps let you wear them straight or crossed in the back and comes in cup & band sizing, so you can find your perfect fit.
Not at all! The CloudWire is embedded in a layer of protective foam that lies smoothly against your body, giving you secure lift and a fit you can wear effortlessly from morning to night.
The ideal method to care for your CrossOver Bra with CloudWire is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
"The CrossOver Bra with CloudWire beautifully marries our supportive CloudEmbrace construction with the signature CrossOver aesthetic. The primary difference is the addition of our CloudWire—a flexible underwire designed for structured support—whereas the original CrossOver remains completely wire-free."
It's designed for everyday comfort and style rather than workouts—a perfect go-to for beautiful, dependable support that looks and feels great all day long.
This bra pairs our CloudWire with smooth, molded cups and mesh detailing along the top edge for a beautiful finish. Adjustable straps let you wear them straight or crossed in the back and comes in cup & band sizing, so you can find your perfect fit.
Not at all! The CloudWire is embedded in a layer of protective foam that lies smoothly against your body, giving you secure lift and a fit you can wear effortlessly from morning to night.
The ideal method to care for your CrossOver Bra with CloudWire is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
Read Article
