CLOUDSHAPE BRA

Designed to be

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Name: CloudShape Bra with CloudWire
Brand: Honeylove
Price: 67 USD
Availability: InStock

Most bras make their presence known a little too often. CloudWire plus Honeylove's precision fit technology makes the CloudShape so comfortable, you'll forget you're wearing it. Most bras make their presence known a little too often. CloudWire plus Honeylove's precision fit technology makes the CloudShape so comfortable, you'll forget you're wearing it.

Shop CloudShape Bra

foam-wrapped underwire

All of the lift and shape, none of the underwire

The wire you'll never feelCloudWire is the evolution of underwire. We embed a semi-flexible wire inside light foam padding to protect your skin while providing great support.

Disappearing edge cupsThe CloudShape Bra pad becomes gradually thinner as it approaches the neckline so that it completely disappears under fitted tops.

Ultra smoothingCloudFuse silicone at the inner wing smooths the back and sides, and clean bonded finishes lay flat against the skin.

Fit obsessedFit obsessed

Honeylove’s fit process is unmatched. We start working on large and small sizes from the very beginning. Why does this matter? It means that every size gets as much care and attention as what the industry calls “straight sizes.” In our book, every woman deserves a perfect fitting bra.Honeylove’s fit process is unmatched. We start working on large and small sizes from the very beginning. Why does this matter? It means that every size gets as much care and attention as what the industry calls “straight sizes.” In our book, every woman deserves a perfect fitting bra.

Shop CloudShape Bra

“You can feel the intention in every detail - it’s the perfect underwire t-shirt bra.”

Alice R.

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Support

All-day Comfort

Shape enhancing

Back smoothing

Moderate-High support

Cushioned underwire

Shape enhancing

Back smoothing

Competitor

Low support

Wires that dig

Typical underwire bras
vs
CloudShape Bra with CloudWire

Patent pending

Competitor

Bulky SeamsThick stitching digs into skin and shows through tight clothing.

Bra BulgingThin wings and tight elastic dig into skin creating bulges.

Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.

Airy Foam CupsSoft foam cups gently shape and lift your chest.

Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.

Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.

Building Better Underwire

Comfort is our calling

YOU SPOKE, WE LISTENED

After hearing that many customers exclusively wear underwire bras even though they don't like the way they feel, we started ideating how to make underwire better.

INVENTING A NEW UNDERWIRE

We pinpointed the most common complaints — wire poking and breast restriction — and used wire cushioning and wire shape to solve them.

TWO FULL YEARS OF TESTING

Hard problems take time to solve. We had to balance wire cushioning with keeping the pad thin to get the perfect smooth silhouette.

THE BREAKTHROUGH

After dozens of prototypes, we got feedback from wireless bra lovers that they would actually wear our new underwire bra everyday. And when our wear testers asked to buy their samples, we knew we were onto something.

“I love our bras, but this might be my new favorite! This bra combines amazing fit with that ‘I'm- wearing-nothing’ comfort and Honeylove's signature clean aesthetic. It took three years to perfect, but it was worth it.”

BETSIE LARKINFounder + Co-CEO

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BETSIE LARKINFounder + Co-CEO

Shop Now

CloudShape Bra with CloudWire

$74

$67

10% off

Engineered for comfort, flawless fit, and effortless lift.

Style: CloudShape

Color: Sand

Sizing:

30 32 34 36 38 40 42 44

A B C D DD(E)DDD(F)G

Unsure which size to choose?

What makes it Honeylove?

A t-shirt bra made so perfectly, from fit to comfort features, that you’ll completely forget you’re wearing it.
• Cloudwire is the evolution of underwire. We embed a semi-flexible wire inside light foam padding to protect your skin while providing great support.
• Disappearing edge cups become gradually thinner as it approaches the neckline so that it completely disappears under fitted tops.
• CloudFuse silicone at the inner wing smooths the back and sides, and clean bonded finishes lay flat against the skin.
• Cup and band sizing ensures a perfect fit every time.

True to size. Use our sizing tool to find your perfect fit.

Body: 76% Nylon, 24% ElastaneCup lining: 100% Polyester

Hand wash cold. Do not bleach. Line dry. Do not iron. Do not dry clean.

Make it a set

SoftForm High-Rise Brief

$24

All of your questions, answered

The cups in our CloudShape Bra are custom crafted from a dreamy blend of cloud and memory foam plus a hidden cushioned embedded underwire!

The CloudShape Bra will keep you well supported with a light lift thanks to our foam cups and embedded cushioned underwire.

The ideal method to care for your CloudShape Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.

Our Cloudshape Bra is our first separated cup underwire bra which gives an elevated T-Shirt bra look and feel!

Our CloudShape bra offers a flattering neckline that hits at a sweet spot that's neither too high or too low. It delivers full, all-day coverage with smooth molded cups, back-smoothing construction, and an engineered mesh wing for a seamless, invisible look under clothes!