CLOUDSHAPE BRA

Designed to be

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Name: CloudShape Bra with CloudWire
Brand: Honeylove
Price: 67 USD
Availability: InStock

Most bras make their presence known a little too often. CloudWire plus Honeylove's precision fit technology makes the CloudShape so comfortable, you'll forget you're wearing it. Most bras make their presence known a little too often. CloudWire plus Honeylove's precision fit technology makes the CloudShape so comfortable, you'll forget you're wearing it.

Shop CloudShape Bra

foam-wrapped underwire

All of the lift and shape, none of the underwire

The wire you'll never feelCloudWire is the evolution of underwire. We embed a semi-flexible wire inside light foam padding to protect your skin while providing great support.

Disappearing edge cupsThe CloudShape Bra pad becomes gradually thinner as it approaches the neckline so that it completely disappears under fitted tops.

Ultra smoothingCloudFuse silicone at the inner wing smooths the back and sides, and clean bonded finishes lay flat against the skin.

Fit obsessedFit obsessed

Honeylove’s fit process is unmatched. We start working on large and small sizes from the very beginning. Why does this matter? It means that every size gets as much care and attention as what the industry calls “straight sizes.” In our book, every woman deserves a perfect fitting bra.Honeylove’s fit process is unmatched. We start working on large and small sizes from the very beginning. Why does this matter? It means that every size gets as much care and attention as what the industry calls “straight sizes.” In our book, every woman deserves a perfect fitting bra.

Shop CloudShape Bra

“You can feel the intention in every detail - it’s the perfect underwire t-shirt bra.”

Alice R.

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Support

All-day Comfort

Shape enhancing

Back smoothing

Moderate-High support

Cushioned underwire

Shape enhancing

Back smoothing

Competitor

Low support

Wires that dig

Typical underwire bras
vs
CloudShape Bra with CloudWire

Patent pending

Competitor

Bulky SeamsThick stitching digs into skin and shows through tight clothing.

Bra BulgingThin wings and tight elastic dig into skin creating bulges.

Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.

Airy Foam CupsSoft foam cups gently shape and lift your chest.

Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.

Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.

Building Better Underwire

Comfort is our calling

YOU SPOKE, WE LISTENED

After hearing that many customers exclusively wear underwire bras even though they don't like the way they feel, we started ideating how to make underwire better.

INVENTING A NEW UNDERWIRE

We pinpointed the most common complaints — wire poking and breast restriction — and used wire cushioning and wire shape to solve them.

TWO FULL YEARS OF TESTING

Hard problems take time to solve. We had to balance wire cushioning with keeping the pad thin to get the perfect smooth silhouette.

THE BREAKTHROUGH

After dozens of prototypes, we got feedback from wireless bra lovers that they would actually wear our new underwire bra everyday. And when our wear testers asked to buy their samples, we knew we were onto something.

“I love our bras, but this might be my new favorite! This bra combines amazing fit with that ‘I'm- wearing-nothing’ comfort and Honeylove's signature clean aesthetic. It took three years to perfect, but it was worth it.”

BETSIE LARKINFounder + Co-CEO

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BETSIE LARKINFounder + Co-CEO

Shop Now

CloudLift Bra with CloudWire

$79

$72

Pre-Order

A push-up that lifts without bulk

Style: Push-Up

Color: Sand

Sizing:

30 32 34 36 38 40 42 44

A B C D DD(E)DDD(F)G

Unsure which size to choose?

What makes it Honeylove?

Forget what you know about push-up bras. The CloudLift Bra is designed to give you a lifted look, not a larger cup size. It looks natural, feels incredible, and is totally everyday wearable.
• Boost technology pushes from the lower cup only, creating a more rounded swell and increased firmness.
• Molded foam cups provide shape and modesty without ever digging into your neckline.
• Cloudwire technology embeds a semi-flexible wire inside a cushioned channel at the base of the cup.
• Smoothing wings create a seamless finish under clingy T-shirts and clothing.
• Adjustable straps and hook and eye back closure let you customize your fit.

True to size. Use our sizing tool to find your perfect fit.

Body: 76% Nylon, 24% ElastaneCup lining: 100% PolyesterMesh: 74% Nylon, 26% Elastane (Dark Rainbow)Body: 76% Nylon, 24% Elastane (Dark Rainbow)Cup lining: 100% Polyester (Dark Rainbow)

Hand wash cold. Do not bleach. Line dry. Do not iron. Do not dry clean.

Make it a set