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$100
foam-wrapped underwire
The support of an underwire, without feeling one
The wire you'll never feelCloudWire is the evolution of underwire. We embed a semi-flexible wire inside light foam padding to protect your skin while providing great support.
Disappearing edge cupsThe CloudShape Bra pad becomes gradually thinner as it approaches the neckline so that it completely disappears under fitted tops.
Ultra smoothingCloudFuse silicone at the inner wing smooths the back and sides, and clean bonded finishes lay flat against the skin.
“You can feel the intention in every detail - it’s the perfect underwire t-shirt bra.”
Support
All-day Comfort
Shape enhancing
Back smoothing
Moderate-High support
Cushioned underwire
Shape enhancing
Back smoothing
Competitor
Low support
Wires that dig
Typical underwire bras vs CloudShape Bra with CloudWire
Patent pending
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
Patent pending
Competitor
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
Building Better Underwire
Comfort is our calling
YOU SPOKE, WE LISTENED
After hearing that many customers exclusively wear underwire bras even though they don't like the way they feel, we started ideating how to make underwire better.
INVENTING A NEW UNDERWIRE
We pinpointed the most common complaints — wire poking and breast restriction — and used wire cushioning and wire shape to solve them.
TWO FULL YEARS OF TESTING
Hard problems take time to solve. We had to balance wire cushioning with keeping the pad thin to get the perfect smooth silhouette.
THE BREAKTHROUGH
After dozens of prototypes, we got feedback from wireless bra lovers that they would actually wear our new underwire bra everyday. And when our wear testers asked to buy their samples, we knew we were onto something.
“I love our bras, but this might be my new favorite! This bra combines amazing fit with that ‘I'm-wearing-nothing’ comfort and Honeylove's signature clean aesthetic. It took three years to perfect, but it was worth it.”
Founder + Co-CEO
“I love our bras, but this might be my new favorite! This bra combines amazing fit with that ‘I'm-wearing-nothing’ comfort and Honeylove's signature clean aesthetic. It took three years to perfect, but it was worth it.”
Founder + Co-CEO
CloudLift Bra with CloudWire
$79
A push-up that lifts without bulk
Style: Push-Up
Free shipping over • Free 30-day returns & exchanges
$100
What makes it Honeylove?
Forget what you know about push-up bras. The CloudLift Bra is designed to give you a lifted look, not a larger cup size. It looks natural, feels incredible, and is totally everyday wearable.
- Boost technology pushes from the lower cup only, creating a more rounded swell and increased firmness.
- Molded foam cups provide shape and modesty without ever digging into your neckline.
- Cloudwire technology embeds a semi-flexible wire inside a cushioned channel at the base of the cup.
- Smoothing wings create a seamless finish under clingy T-shirts and clothing.
- Adjustable straps and hook and eye back closure let you customize your fit.
True to size. Use our sizing tool to find your perfect fit.
Body: 76% Nylon, 24% ElastaneCup lining: 100% PolyesterMesh: 74% Nylon, 26% Elastane (Dark Rainbow)Body: 76% Nylon, 24% Elastane (Dark Rainbow)Cup lining: 100% Polyester (Dark Rainbow)
Hand wash cold. Do not bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
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What our customers are saying
All of your questions, answered
The CloudLift Bra features adjustable straps and a multi-level back clasp, allowing you to customize the tension and fit to your body!
The CloudLift with CloudWire Bra is specifically designed for those seeking a natural-looking lift and subtle push-up effect. It combines padded foam cups for a contoured boost with a seam-free, bonded construction that ensures a smooth, invisible fit under any outfit.
The Cloudlift Bra is designed for a natural-looking lift and subtle boost. It features padded foam cups that contour and uplift your shape.
The ideal method to care for your CloudLift Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
Our CloudLift Bra with CloudWire is crafted with embedded underwire construction within the foam cups for a super comfortable sensation providing an anti dig benefit with the added support of the wire.
The CloudLift Bra features adjustable straps and a multi-level back clasp, allowing you to customize the tension and fit to your body!
The CloudLift with CloudWire Bra is specifically designed for those seeking a natural-looking lift and subtle push-up effect. It combines padded foam cups for a contoured boost with a seam-free, bonded construction that ensures a smooth, invisible fit under any outfit.
The Cloudlift Bra is designed for a natural-looking lift and subtle boost. It features padded foam cups that contour and uplift your shape.
The ideal method to care for your CloudLift Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
Our CloudLift Bra with CloudWire is crafted with embedded underwire construction within the foam cups for a super comfortable sensation providing an anti dig benefit with the added support of the wire.
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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