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$100
foam-wrapped underwire
All of the lift and shape, none of the underwire
The wire you'll never feelCloudWire is the evolution of underwire. We embed a semi-flexible wire inside light foam padding to protect your skin while providing great support.
Disappearing edge cupsThe CloudShape Bra pad becomes gradually thinner as it approaches the neckline so that it completely disappears under fitted tops.
Ultra smoothingCloudFuse silicone at the inner wing smooths the back and sides, and clean bonded finishes lay flat against the skin.
“You can feel the intention in every detail - it’s the perfect underwire t-shirt bra.”
Support
All-day Comfort
Shape enhancing
Back smoothing
Moderate-High support
Cushioned underwire
Shape enhancing
Back smoothing
Competitor
Low support
Wires that dig
Typical underwire bras vs CloudShape Bra with CloudWire
Patent pending
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
Patent pending
Competitor
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
Building Better Underwire
Comfort is our calling
YOU SPOKE, WE LISTENED
After hearing that many customers exclusively wear underwire bras even though they don't like the way they feel, we started ideating how to make underwire better.
INVENTING A NEW UNDERWIRE
We pinpointed the most common complaints — wire poking and breast restriction — and used wire cushioning and wire shape to solve them.
TWO FULL YEARS OF TESTING
Hard problems take time to solve. We had to balance wire cushioning with keeping the pad thin to get the perfect smooth silhouette.
THE BREAKTHROUGH
After dozens of prototypes, we got feedback from wireless bra lovers that they would actually wear our new underwire bra everyday. And when our wear testers asked to buy their samples, we knew we were onto something.
“I love our bras, but this might be my new favorite! This bra combines amazing fit with that ‘I'm- wearing-nothing’ comfort and Honeylove's signature clean aesthetic. It took three years to perfect, but it was worth it.”
Founder + Co-CEO
“I love our bras, but this might be my new favorite! This bra combines amazing fit with that ‘I'm- wearing-nothing’ comfort and Honeylove's signature clean aesthetic. It took three years to perfect, but it was worth it.”
Founder + Co-CEO
CloudEmbrace Bra with CloudWire
$79
The world's most comfortable underwire bra.
Style: Underwire
Free shipping over • Free 30-day returns & exchanges
$100
What makes it Honeylove?
Meet the world's most comfortable underwire bra.
• Flexible CloudWire is wrapped in light, airy foam for a protective cushion and zero chance of wire-poking
• This cloud-like t-shirt bra features molded marshmallow foam cups for modesty, support and shape without adding bulk.
• CloudFuse honeycomb bonding and super soft raw cut wings provide extra back and side smoothing.
• Beautiful S-shaped perfect coverage neckline flatters your natural shape and gives the exact right amount of coverage.
• Addjustable, convertible straps can be crossed in the back for a racerback fit and added security.
• Patent-pending
True to size. Use our sizing tool to find your perfect fit.
Body: 76% Nylon, 24% Elastane
Hand wash cold. Do not bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
Customers also bought
What our customers are saying
All of your questions, answered
Yes! The CloudEmbrace Bra with CloudWire has adjustable straps that can be worn traditionally over the shoulders or crisscrossed in the front or back. The crisscross style is perfect for accommodating different outfit styles, like racerback tops, and also provides extra support.
The CloudEmbrace Bra with CloudWire provides a smooth elevated T-Shirt Bra style with unique technology for enhanced support, contoured curves at the neckline and under bust for a flattering shape, and jewelry inspired hardware for a sense of overall beauty in the garment.
The ideal method to care for your CloudEmbrace Bra with CloudWire is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
Our CloudEmbrace Bra with CloudWire is crafted with embedded underwire construction within the foam cups for a super comfortable sensation providing an anti dig benefit with the added support of the wire.
Our CloudEmbrace Bra with CloudWire offers an alternative approach to bust support than the CloudEmbrace Bra. While both feature stationary molded foam cups, you can choose your bust support method with or without underwire! The CloudEmbrace Wire Bra has embedded underwire to lift and support while maintaining comfortability and smooth reductive construction.
Yes! The CloudEmbrace Bra with CloudWire has adjustable straps that can be worn traditionally over the shoulders or crisscrossed in the front or back. The crisscross style is perfect for accommodating different outfit styles, like racerback tops, and also provides extra support.
The CloudEmbrace Bra with CloudWire provides a smooth elevated T-Shirt Bra style with unique technology for enhanced support, contoured curves at the neckline and under bust for a flattering shape, and jewelry inspired hardware for a sense of overall beauty in the garment.
The ideal method to care for your CloudEmbrace Bra with CloudWire is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
Our CloudEmbrace Bra with CloudWire is crafted with embedded underwire construction within the foam cups for a super comfortable sensation providing an anti dig benefit with the added support of the wire.
Our CloudEmbrace Bra with CloudWire offers an alternative approach to bust support than the CloudEmbrace Bra. While both feature stationary molded foam cups, you can choose your bust support method with or without underwire! The CloudEmbrace Wire Bra has embedded underwire to lift and support while maintaining comfortability and smooth reductive construction.
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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