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CloudEmbrace Bra
Meet the modern wireless t-shirt
bra that lifts like a
dream and
feels like a cloud.
Wireless
Support
Support
All of the lift and
shape,
none of the
underwire
Wireless LiftCloudTouch™ cradle and molded foam pads lift without underwire.
Smooth Silhouette
Wing SupportWide, smoothing wings at the underarms, sides, and back eliminate bulging.
All-day comfortFlat, bonded seams and premium sweat-wicking fabrics work with your body.
The most
advanced
wireless
bra on the market
advanced
wireless
bra on the market
Support
All-day comfort
Shape enhancing
Back smoothing
“This bra feels like it was made for my body. Way more support and shape than I was expecting from a wireless bra!”Celeste A.Moderate-High support
All-day comfort
Shape enhancing
Back smoothing
COMPETITOR
“The fabric bulges where it should lie flat, and the seams are bulky.”Felicia P.
“The fabric bulges where it should lie flat, and the seams are bulky.”Felicia P.Low support
It’s a crowd
favorite for
a good reason
“I’ve been looking for a wireless bra that fits exactly like my underwire t-shirt bras. This is the answer to my prayers!! Honestly, it’s even better than my underwire bras because it also smooths out my back.”Grace S.Verified Buyer
NEW IN:
CloudWire
After two years of research, development, and innovation, a new era of underwire is here.
Shop CloudWireCushioned underwire is embedded into foam padding for a fit so comfortable, it's started an underwire revolution.
Cushioned underwire is embedded into foam padding for a fit so comfortable, it's started an underwire revolution.
Choose your style
CloudWire
"I love that the band around my rib cage is soft. It's not pinching me, it's not digging into me."MELISSA
Wireless
"I can't believe it, finally a bra that fits! Normally, can't wait to take off my bra but this one I barely notice."Sandra
SoftForm Bra
$69
Insanely soft, unbelievably supportive. A wireless dream.
Free shipping over • Free 30-day returns & exchanges
$100
Honeylove IRL
What makes it Honeylove?
The softest, most magical fabric ever in a hardware-free design you'd forget you were wearing if it weren't for the support.
• A bonded cradle replaces underwire for maximum comfort and support.
• The bra's seamless, pullover style lays invisbily underneath tight clothing for a totally smooth finish.
• Premium brushed lining is feather-soft against skin.
• Wide, smoothing wings eliminate bra bulge.
True to size. Use our sizing tool to find your perfect fit.
Body: 64% Nylon, 36% ElastaneLining: 67% Nylon, 33% Elastane
Machine wash cold. For best results, use washbag. Use only non-chlorine bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
Customers also bought
The most advanced wireless bra
on the market
All-day comfortFlat, bonded seams and premium sweat-wicking fabrics move with you.
Wing SupportSupportive wing smooths underarm and back.
Wireless LiftCloudfuse® cradle and molded foam pads lift without underwire.
What our customers are saying
All of your questions, answered
The SoftForm Bra is a pull-over style bra with wide, supportive straps that rest genty on your skin. It has an extremely soft, brushed lining that feels like a dream against skin. It's a non-adjustable style that's optimized for comfort.
The ideal method to care for your SoftForm Bra is by handwashing and air drying. If that doesn't work for you, don't worry! We’ve included a complimentary washbag with your order. Simply place your garment in the washbag and toss it on a delicate cycle with cold water and similar colors. Always remember to lay flat and air dry.
Absolutely! To remove, just pull the cups out from the opening at the top. To reinsert them, roll them up like a burrito, tuck them into the pocket, and smooth them out from the inside to get them into place. The pointy side should be facing the place where the bra connects to the bra strap. If you need a visual guide, check out this video.
If you’re confused on how to measure your cup and band size, you’re not alone! Our bra size calculator takes you through the simple steps in detail (and does the math for you) to find your perfect sizing.
The SoftForm Bra is a pull-over style bra with wide, supportive straps that rest genty on your skin. It has an extremely soft, brushed lining that feels like a dream against skin. It's a non-adjustable style that's optimized for comfort.
The ideal method to care for your SoftForm Bra is by handwashing and air drying. If that doesn't work for you, don't worry! We’ve included a complimentary washbag with your order. Simply place your garment in the washbag and toss it on a delicate cycle with cold water and similar colors. Always remember to lay flat and air dry.
Absolutely! To remove, just pull the cups out from the opening at the top. To reinsert them, roll them up like a burrito, tuck them into the pocket, and smooth them out from the inside to get them into place. The pointy side should be facing the place where the bra connects to the bra strap. If you need a visual guide, check out this video.
If you’re confused on how to measure your cup and band size, you’re not alone! Our bra size calculator takes you through the simple steps in detail (and does the math for you) to find your perfect sizing.
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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