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CloudEmbrace Bra

CloudEmbrace Bra

Meet the modern wireless t-shirt
bra that lifts like a dream and
feels like a cloud.

Wireless
Support

All of the lift and
shape, none of the
underwire

Wireless LiftCloudTouch™ cradle and molded foam pads lift without underwire.
Smooth Silhouette
Wing SupportWide, smoothing wings at the underarms, sides, and back eliminate bulging.
All-day comfortFlat, bonded seams and premium sweat-wicking fabrics work with your body.
The most advanced
wireless bra on the market
Honeylove logo
Honeylove Compare“This bra feels like it was made for my body. Way more support and shape than I was expecting from a wireless bra!”Celeste A.
Moderate-High support
All-day comfort
Shape enhancing
Back smoothing
COMPETITORCompetitor Compare“The fabric bulges where it should lie flat, and the seams are bulky.”Felicia P.
Low support

A color for every mood

CloudEmbrace Bra

It’s a crowd
favorite for
a good reason

5 starsI’ve been looking for a wireless bra that fits exactly like my underwire t-shirt bras. This is the answer to my prayers!! Honestly, it’s even better than my underwire bras because it also smooths out my back.Grace S.Verified Buyer
CloudEmbrace Bra with CloudWire

NEW IN:
CloudWire

After two years of research, development, and innovation, a new era of underwire is here.

Shop CloudWire

Cushioned underwire is embedded into foam padding for a fit so comfortable, it's started an underwire revolution.

CloudWire detail

Choose your style

CloudWire
CloudWire
5 stars"I love that the band around my rib cage is soft. It's not pinching me, it's not digging into me."MELISSA
Shop CloudWire
Wireless
Wireless
5 stars"I can't believe it, finally a bra that fits! Normally, can't wait to take off my bra but this one I barely notice."Sandra
Shop Now
CrossOver Bra with CloudWire
Original price
$79
Sale price
$72
Scroll to reviews
Pre-Order 10% Off
Our best-selling bra now comes with light foam wrapped underwire.
Unsure which size to choose?

What makes it Honeylove?

The viral CrossOver Bra just got an underwire update for maximum comfort, style, and support.

  • CloudWire™ provides comfortable underwire support thanks to embedded flexible wire that's cushioned in foam.
  • Thin, flexible foam cups add lightweight shaping and support — no removable pads here.
  • Smoothing wings create a completely smooth silhouette at the back and sides.
  • Adjustable, convertible straps and a hook and eye back closure let you customize your fit.
  • Bonded seams replace bulky stitching for an invisible fit under clothes.
True to size. Use our sizing tool to find your perfect fit.

Body: 64% Nylon, 36% ElastaneMesh: 64% Nylon, 36% ElastaneCup lining: 100% Polyester

Make it a set
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SoftForm Pullover Bra
$69
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The most advanced wireless bra
on the market

All-day comfortFlat, bonded seams and premium sweat-wicking fabrics move with you.
Wing SupportSupportive wing smooths underarm and back.
Wireless LiftCloudfuse® cradle and molded foam pads lift without underwire.

What our customers are saying

All of your questions, answered

"The CrossOver Bra with CloudWire beautifully marries our supportive CloudEmbrace construction with the signature CrossOver aesthetic. The primary difference is the addition of our CloudWire—a flexible underwire designed for structured support—whereas the original CrossOver remains completely wire-free."
It's designed for everyday comfort and style rather than workouts—a perfect go-to for beautiful, dependable support that looks and feels great all day long.
This bra pairs our CloudWire with smooth, molded cups and mesh detailing along the top edge for a beautiful finish. Adjustable straps let you wear them straight or crossed in the back and comes in cup & band sizing, so you can find your perfect fit.
Not at all! The CloudWire is embedded in a layer of protective foam that lies smoothly against your body, giving you secure lift and a fit you can wear effortlessly from morning to night.
The ideal method to care for your CrossOver Bra with CloudWire is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
Have more questions?

As Seen In

Vogue Logo

"A shaping short adds a layer of security for that extra confidence boost."

Read Article
Who What Wear Logo

"In all my many years on this planet, I've never had a bra that felt this good to wear."

Read Article
Forbes Logo

"[Honeylove] is disrupting the status quo by taking the shame out of shapewear."

Read Article