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Radical Comfort.
Introducing the CloudEmbrace Bra
with CloudWire.
Cushioned
Underwire
Underwire
Patent pending
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CloudEmbrace Bra® with Cloudwire
Learn how we created a more comfortable underwire bra.
Typical Underwire Bras vs CloudEmbrace Bra with CloudWire
Patent pending
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
Patent pending
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
The evolution
of underwire
EMBEDDED UNDERWIRELight, airy cushioning surrounds the underwire protecting your skin, while giving excellent support.
SMOOTHING WINGSCloudFuse™ bonding at the underarms, sides, and back eliminate bulging for a totally smooth silhouette.
All-day comfortFlat, silicone-fused seams and premium buttery soft fabric feels like a dream against your skin.
"Honeylove made underwire bras more comfortable, and I never thought that would be possible".-LARISSA
Support
Seamless, sew-free construction
Shape enhancing
Back smoothing
High support
Cushioned underwire
Shape enhancing
Back smoothing
COMPETITOR
medium to low support
Wires that dig in
Building Better Underwire
Comfort is our calling. We're thrilled to introduce CloudWire: a revolutionary way to experience the support of underwire with none of the side-effects.
YOU SPOKE, WE LISTENED
After hearing that many customers exclusively wear underwire bras even though they don't like the way they feel, we started ideating how to make underwire better.
INVENTING A NEW UNDERWIRE
We pinpointed the most common complaints — wire poking and breast restriction — and used wire cushioning and wire shape to solve them.
TWO FULL YEARS OF TESTING
Hard problems take time to solve. We had to balance wire cushioning with keeping the pad thin to get the perfect smooth silhouette.
THE BREAKTHROUGH
After dozens of prototypes, we got feedback from wireless bra lovers that they would actually wear our new underwire bra everyday. And when our wear testers asked to buy their samples, we knew we were onto something.
Tested on hundreds of women
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"The best compliment in the world is hearing from people who usually hate underwire that they actually love this product. I'm so proud of this bra and can't wait for you to try it!"BETSIE LARKINFounder + Co-CEOShop Now
Choose your style
X Balance Bra
$74
$69
Pre-order | Save 7%
An innovation in wireless lift and separation.
Style: X Balance
What makes it Honeylove?
The patent-pending X Balance Bra is designed to lift, separate, and support better than any other wireless bra on the market. Its signature crisscrossing “X” at the center front delivers beautiful separation and eliminates uniboob. Adjustable straps, full coverage cups, and a soft but supportive underband make this the perfect option for anyone seeking comfort and definition.
True to size. Use our sizing tool to find your perfect fit.
Body: 74% Nylon, 26% ElastaneLining: 65% Nylon, 35% ElastaneBra Cup: 100% Polyester
Hand wash cold. Do not bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
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All of your questions, answered
Yes! The X Balance Bra has adjustable straps that can be worn traditionally over the shoulders or crisscrossed in the front or back. The crisscross style is perfect for accommodating different outfit styles, like racerback tops, and also provides extra support.
Our X Balance Bra is equipped with a bonded cradle and crisscrossing X elastics at the center front for lift and separation. Additionally, side-bust boning keeps your chest centered. Full coverage, molded foam cups provide extra shaping and support. Wide wings and a supportive band also add stability while maximizing comfort.
The ideal method to care for your X Balance Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
If you’re confused on how to measure your cup and band size, you’re not alone! Our bra size calculator takes you through the simple steps in detail (and does the math for you) to find your perfect sizing.
The X Balance Bra has crossed elastics at the center front to provide lift, separation, and shape through cross bracing, all without the need for an underwire. A great option for larger cup sizes looking for everyday support.
Yes! The X Balance Bra has adjustable straps that can be worn traditionally over the shoulders or crisscrossed in the front or back. The crisscross style is perfect for accommodating different outfit styles, like racerback tops, and also provides extra support.
Our X Balance Bra is equipped with a bonded cradle and crisscrossing X elastics at the center front for lift and separation. Additionally, side-bust boning keeps your chest centered. Full coverage, molded foam cups provide extra shaping and support. Wide wings and a supportive band also add stability while maximizing comfort.
The ideal method to care for your X Balance Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
If you’re confused on how to measure your cup and band size, you’re not alone! Our bra size calculator takes you through the simple steps in detail (and does the math for you) to find your perfect sizing.
The X Balance Bra has crossed elastics at the center front to provide lift, separation, and shape through cross bracing, all without the need for an underwire. A great option for larger cup sizes looking for everyday support.
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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