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Radical Comfort.
Introducing the CloudEmbrace Bra
with CloudWire.
Cushioned
Underwire
Underwire
Patent pending
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CloudEmbrace Bra® with Cloudwire
Learn how we created a more comfortable underwire bra.
Typical Underwire Bras vs CloudEmbrace Bra with CloudWire
Patent pending
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
Patent pending
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
The evolution
of underwire
EMBEDDED UNDERWIRELight, airy cushioning surrounds the underwire protecting your skin, while giving excellent support.
SMOOTHING WINGSCloudFuse™ bonding at the underarms, sides, and back eliminate bulging for a totally smooth silhouette.
All-day comfortFlat, silicone-fused seams and premium buttery soft fabric feels like a dream against your skin.
"Honeylove made underwire bras more comfortable, and I never thought that would be possible".-LARISSA
Support
Seamless, sew-free construction
Shape enhancing
Back smoothing
High support
Cushioned underwire
Shape enhancing
Back smoothing
COMPETITOR
medium to low support
Wires that dig in
Building Better Underwire
Comfort is our calling. We're thrilled to introduce CloudWire: a revolutionary way to experience the support of underwire with none of the side-effects.
YOU SPOKE, WE LISTENED
After hearing that many customers exclusively wear underwire bras even though they don't like the way they feel, we started ideating how to make underwire better.
INVENTING A NEW UNDERWIRE
We pinpointed the most common complaints — wire poking and breast restriction — and used wire cushioning and wire shape to solve them.
TWO FULL YEARS OF TESTING
Hard problems take time to solve. We had to balance wire cushioning with keeping the pad thin to get the perfect smooth silhouette.
THE BREAKTHROUGH
After dozens of prototypes, we got feedback from wireless bra lovers that they would actually wear our new underwire bra everyday. And when our wear testers asked to buy their samples, we knew we were onto something.
Tested on hundreds of women
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"The best compliment in the world is hearing from people who usually hate underwire that they actually love this product. I'm so proud of this bra and can't wait for you to try it!"BETSIE LARKINFounder + Co-CEOShop Now
Choose your style
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Video is muted by defaultCrossOver Contour Bra
$74
Our bestselling wireless CrossOver bra, now with built-in molded light foam pads.
Style: Contour
Unsure which size to choose?
Free shipping over • Free 30-day returns & exchanges
$100
What makes it Honeylove?
We've reimagined our signature CrossOver bra now with built-in light foam cups for extra support and a beautiful contoured shape. This style comes in cup and band sizing for a precise and flawless fit. Stationary foam cups replace removable pads. A hidden bonded structure provides support without underwire, and wider smoothing wings ensure a seamless and smooth silhouette. Premium materials and four-way stretch fabric feel like a dream against skin. Adjustable, convertible straps let you personalize your fit.
True to size. Use our sizing tool to find your perfect fit.
Body: 64% Nylon, 36% SpandexMesh: 65% Nylon, 35% Spandex
Hand wash cold. Do not bleach. Line dry. Do not iron. Do not dry clean.
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Customers also bought
What our customers are saying
All of your questions, answered
Yes! The CrossOver Contour Bra has adjustable straps that can be worn traditionally over the shoulders or crisscrossed in the front or back. The crisscross style is perfect for accommodating different outfit styles, like racerback tops, and also provides extra support.
Our CrossOver Contour Bra is equipped with an extended bonded cradle for enhanced support. Side-bust boning helps keep your chest centered, with a stationary molded foam cup for natural shaping and built-in support. Wide wings and a supportive band add stability while maximizing comfort.
The ideal method to care for your CrossOver Contour Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
If you’re confused on how to measure your cup and band size, you’re not alone! Our bra size calculator takes you through the simple steps in detail (and does the math for you) to find your perfect sizing.
The CrossOver Contour Bra offers a new approach to our original CrossOver Bra. Designed with a stationary molded foam cup that’s anchored and stabilized in key areas, it offers a higher level of structure and support—while maintaining the comfort you love.
Yes! The CrossOver Contour Bra has adjustable straps that can be worn traditionally over the shoulders or crisscrossed in the front or back. The crisscross style is perfect for accommodating different outfit styles, like racerback tops, and also provides extra support.
Our CrossOver Contour Bra is equipped with an extended bonded cradle for enhanced support. Side-bust boning helps keep your chest centered, with a stationary molded foam cup for natural shaping and built-in support. Wide wings and a supportive band add stability while maximizing comfort.
The ideal method to care for your CrossOver Contour Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
If you’re confused on how to measure your cup and band size, you’re not alone! Our bra size calculator takes you through the simple steps in detail (and does the math for you) to find your perfect sizing.
The CrossOver Contour Bra offers a new approach to our original CrossOver Bra. Designed with a stationary molded foam cup that’s anchored and stabilized in key areas, it offers a higher level of structure and support—while maintaining the comfort you love.
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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