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Radical Comfort.
Introducing the CloudEmbrace Bra
with CloudWire.
Cushioned
Underwire
Underwire
Patent pending
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CloudEmbrace Bra® with Cloudwire
Learn how we created a more comfortable underwire bra.
Typical Underwire Bras vs CloudEmbrace Bra with CloudWire
Patent pending
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
Patent pending
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
The evolution
of underwire
EMBEDDED UNDERWIRELight, airy cushioning surrounds the underwire protecting your skin, while giving excellent support.
SMOOTHING WINGSCloudFuse™ bonding at the underarms, sides, and back eliminate bulging for a totally smooth silhouette.
All-day comfortFlat, silicone-fused seams and premium buttery soft fabric feels like a dream against your skin.
"Honeylove made underwire bras more comfortable, and I never thought that would be possible".-LARISSA
Support
Seamless, sew-free construction
Shape enhancing
Back smoothing
High support
Cushioned underwire
Shape enhancing
Back smoothing
COMPETITOR
medium to low support
Wires that dig in
Building Better Underwire
Comfort is our calling. We're thrilled to introduce CloudWire: a revolutionary way to experience the support of underwire with none of the side-effects.
YOU SPOKE, WE LISTENED
After hearing that many customers exclusively wear underwire bras even though they don't like the way they feel, we started ideating how to make underwire better.
INVENTING A NEW UNDERWIRE
We pinpointed the most common complaints — wire poking and breast restriction — and used wire cushioning and wire shape to solve them.
TWO FULL YEARS OF TESTING
Hard problems take time to solve. We had to balance wire cushioning with keeping the pad thin to get the perfect smooth silhouette.
THE BREAKTHROUGH
After dozens of prototypes, we got feedback from wireless bra lovers that they would actually wear our new underwire bra everyday. And when our wear testers asked to buy their samples, we knew we were onto something.
Tested on hundreds of women
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"The best compliment in the world is hearing from people who usually hate underwire that they actually love this product. I'm so proud of this bra and can't wait for you to try it!"BETSIE LARKINFounder + Co-CEOShop Now
Choose your style
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Video is muted by defaultCloudEmbrace Bra with CloudWire
$79
$74
Pre-order | Save 7%
The world's most comfortable underwire bra.
Style: CloudEmbrace
Unsure which size to choose?
What makes it Honeylove?
Meet the world's most comfortable underwire bra. Flexible CloudWire™ is embedded in this patent-pending bra's plush foam padding for a protective cushion and zero chance of poke-through. This modern, light-as-a-cloud t-shirt bra features molded memory foam cups for support and shape, CloudFuse™ honeycomb bonding for extra back and side smoothing, and adjustable straps.
The evolution of underwire is here.
- Flexible CloudWire™ is embedded into foam padding
- Molded memory foam cups shape and support
- CloudFuse™ honeycomb silicone provides back and side smoothing
- Adjustable straps and back closure
- Patent pending
True to size. Use our sizing tool to find your perfect fit.
Body: 76% Nylon, 24% Elastane
Hand wash cold. Do not bleach. Line dry. Do not iron. Do not dry clean.
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All of your questions, answered
Yes! The CloudEmbrace Bra with CloudWire has adjustable straps that can be worn traditionally over the shoulders or crisscrossed in the front or back. The crisscross style is perfect for accommodating different outfit styles, like racerback tops, and also provides extra support.
The CloudEmbrace Bra with CloudWire provides a smooth elevated T-Shirt Bra style with unique technology for enhanced support, contoured curves at the neckline and under bust for a flattering shape, and jewelry inspired hardware for a sense of overall beauty in the garment.
The ideal method to care for your CloudEmbrace Bra with CloudWire is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
Our CloudEmbrace Bra with CloudWire is crafted with embedded underwire construction within the foam cups for a super comfortable sensation providing an anti dig benefit with the added support of the wire.
Our CloudEmbrace Bra with CloudWire offers an alternative approach to bust support than the CloudEmbrace Bra. While both feature stationary molded foam cups, you can choose your bust support method with or without underwire! The CloudEmbrace Wire Bra has embedded underwire to lift and support while maintaining comfortability and smooth reductive construction.
Yes! The CloudEmbrace Bra with CloudWire has adjustable straps that can be worn traditionally over the shoulders or crisscrossed in the front or back. The crisscross style is perfect for accommodating different outfit styles, like racerback tops, and also provides extra support.
The CloudEmbrace Bra with CloudWire provides a smooth elevated T-Shirt Bra style with unique technology for enhanced support, contoured curves at the neckline and under bust for a flattering shape, and jewelry inspired hardware for a sense of overall beauty in the garment.
The ideal method to care for your CloudEmbrace Bra with CloudWire is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
Our CloudEmbrace Bra with CloudWire is crafted with embedded underwire construction within the foam cups for a super comfortable sensation providing an anti dig benefit with the added support of the wire.
Our CloudEmbrace Bra with CloudWire offers an alternative approach to bust support than the CloudEmbrace Bra. While both feature stationary molded foam cups, you can choose your bust support method with or without underwire! The CloudEmbrace Wire Bra has embedded underwire to lift and support while maintaining comfortability and smooth reductive construction.
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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