

Introducing the CloudEmbrace Bra
with CloudWire.
Learn how we created a more comfortable underwire bra.









Comfort is our calling. We're thrilled to introduce CloudWire: a revolutionary way to experience the support of underwire with none of the side-effects.
After hearing that many customers exclusively wear underwire bras even though they don't like the way they feel, we started ideating how to make underwire better.
We pinpointed the most common complaints — wire poking and breast restriction — and used wire cushioning and wire shape to solve them.
Hard problems take time to solve. We had to balance wire cushioning with keeping the pad thin to get the perfect smooth silhouette.
After dozens of prototypes, we got feedback from wireless bra lovers that they would actually wear our new underwire bra everyday. And when our wear testers asked to buy their samples, we knew we were onto something.





The wireless bra that feels like you're wearing a cloud. This bra features molded memory foam cups that support, lift, and shape. Cloudfuse™ honeycomb bonding eliminates the need for bulky seams, resulting in an invisible appearance underneath clothing. Wide, smoothing wings at the underarms, sides, and back eliminate bulging. The bra's perfect coverage cups and adjustable, convertible straps work with a variety of necklines.
Body: 76% Nylon, 24% Elastane







