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Radical Comfort.
Introducing the CloudEmbrace Bra
with CloudWire.
Cushioned
Underwire
Underwire
Patent pending
CloudEmbrace Bra with CloudWire
Learn how we created a more comfortable underwire bra.
Typical Underwire Bras vs CloudEmbrace Bra with CloudWire
Patent pending
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
Patent pending
Competitor
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
The evolution
of underwire
EMBEDDED UNDERWIRELight, airy cushioning surrounds the underwire protecting your skin, while giving excellent support.
SMOOTHING WINGSCloudFuse™ bonding at the underarms, sides, and back eliminate bulging for a totally smooth silhouette.
All-day comfortFlat, silicone-fused seams and premium buttery soft fabric feels like a dream against your skin.
"Honeylove made underwire bras more comfortable, and I never thought that would be possible".-LARISSA
Support
Seamless, sew-free construction
Shape enhancing
Back smoothing
High support
Cushioned underwire
Shape enhancing
Back smoothing
COMPETITOR
medium to low support
Wires that dig in
Building Better Underwire
Comfort is our calling. We're thrilled to introduce CloudWire: a revolutionary way to experience the support of underwire with none of the side-effects.
YOU SPOKE, WE LISTENED
After hearing that many customers exclusively wear underwire bras even though they don't like the way they feel, we started ideating how to make underwire better.
INVENTING A NEW UNDERWIRE
We pinpointed the most common complaints — wire poking and breast restriction — and used wire cushioning and wire shape to solve them.
TWO FULL YEARS OF TESTING
Hard problems take time to solve. We had to balance wire cushioning with keeping the pad thin to get the perfect smooth silhouette.
THE BREAKTHROUGH
After dozens of prototypes, we got feedback from wireless bra lovers that they would actually wear our new underwire bra everyday. And when our wear testers asked to buy their samples, we knew we were onto something.
Tested on hundreds of women
"The best compliment in the world is hearing from people who usually hate underwire that they actually love this product. I'm so proud of this bra and can't wait for you to try it!"BETSIE LARKINFounder + Co-CEOShop Now
Choose your style
CloudLift Bra with CloudWire
Original priceSale price
$79
$72
Pre-Order
A push-up that lifts without bulk
What makes it Honeylove?
Forget what you know about push-up bras. The CloudLift Bra is designed to give you a lifted look, not a larger cup size. It looks natural, feels incredible, and is totally everyday wearable.
• Boost technology pushes from the lower cup only, creating a more rounded swell and increased firmness.
• Molded foam cups provide shape and modesty without ever digging into your neckline.
• Cloudwire technology embeds a semi-flexible wire inside a cushioned channel at the base of the cup.
• Smoothing wings create a seamless finish under clingy T-shirts and clothing.
• Adjustable straps and hook and eye back closure let you customize your fit.
True to size. Use our sizing tool to find your perfect fit.
Body: 76% Nylon, 24% ElastaneCup lining: 100% PolyesterMesh: 74% Nylon, 26% Elastane (Dark Rainbow)Body: 76% Nylon, 24% Elastane (Dark Rainbow)Cup lining: 100% Polyester (Dark Rainbow)
Hand wash cold. Do not bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
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"In all my many years on this planet, I've never had a bra that felt this good to wear."
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