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Dark Rainbow™
Striking design. Powerful Innovation.
Just launched in CloudEmbrace with CloudWire.
Patent pending
Patent pending
CloudEmbrace
Bra with CloudWire
NOW IN DARK RAINBOW
Learn how we created a more comfortable underwire bra.
The evolution
of underwire
EMBEDDED UNDERWIRELight, airy cushioning surrounds the underwire protecting your skin, while giving excellent support.
SMOOTHING WINGSCloudFuse™ bonding at the underarms, sides, and back eliminate bulging for a totally smooth silhouette.
All-day comfortFlat, silicone-fused seams and premium buttery soft fabric feels like a dream against your skin.
Typical underwire bras vs CloudEmbrace Bra with CloudWire
Patent pending
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
Patent pending
Competitor
Bulky SeamsThick stitching digs into skin and shows through tight clothing.
Bra BulgingThin wings and tight elastic dig into skin creating bulges.
Wire PainTraditional metal underwires are inflexible and create pressure on the rib cage. Dislodged wires can poke and injure skin.
Airy Foam CupsSoft foam cups gently shape and lift your chest.
Smoothing WingsWide smoothing wings infused with CloudFuse bonding create a bulge-free silhouette.
Cushioned UnderwireCloudWire is a semi-flexible wire encased in cloud-like foam for unbelievable comfort and support.
"Honeylove made underwire bras more comfortable, and I never thought that would be possible".-LARISSA
Support
Seamless, sew-free construction
Shape enhancing
Back smoothing
High support
Cushioned underwire
Shape enhancing
Back smoothing
COMPETITOR
medium to low support
Wires that dig in
6 Reasons why you'll love CloudEmbrace™ with CloudWire™
- Ultra durable and backed by a 30-day return policy
- Cushioned wire protects skin and flexes with you
- Inspire comfort with powerful support
- Superior back and side smoothing
- No bulky or scratchy seaming
- Convertible straps can be hidden under racerback tanks
Tested on hundreds of women
A color for every mood
"The best compliment in the world is hearing from people who usually hate underwire that they actually love this product. I'm so proud of this bra and can't wait for you to try it!"BETSIE LARKINFounder + Co-CEOShop Now
Choose your style
Wireless
“I love that the band around my rib cage is soft. It's not pinching me, it's not digging into me.”
CloudWire
“I can't believe it, finally a bra that fits! Normally, can't wait to take off my bra but this one I barely notice.”
SoftForm Pullover Bra
$69
Insanely soft, unbelievably supportive. A wireless dream.
Style: SoftForm
Free shipping over • Free 30-day returns & exchanges
$100
Honeylove IRL
What makes it Honeylove?
The softest, most magical fabric ever in a hardware-free design you'd forget you were wearing if it weren't for the support.
- A bonded cradle replaces underwire for maximum comfort and support.
- The bra's seamless, pullover style lays invisbily underneath tight clothing for a totally smooth finish.
- Premium brushed lining is feather-soft against skin.
- Wide, smoothing wings eliminate bra bulge.
- True to size. Use our sizing tool to find your perfect fit.
Body: 64% Nylon, 36% ElastaneLining: 67% Nylon, 33% Elastane
- Machine wash cold. For best results, use washbag. Use only non-chlorine bleach. Line dry. Do not iron. Do not dry clean.
Make it a set
Customers also bought
What our customers are saying
All of your questions, answered
- The SoftForm Pullover Bra is a pull-over style bra with wide, supportive straps that rest gently on your skin. It has an extremely soft, brushed lining that feels like a dream against skin. It's a non-adjustable style that's optimized for comfort.
- Our SoftForm Pullover Bra is equipped with a bonded cradle that's stabilized at the center front. Additionally, side-bust boning keeps your chest centered. Full coverage, molded foam cups provide extra shaping and support. Wide wings and a supportive band also add stability while maximizing comfort.
- The ideal method to care for your SoftForm Pullover Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
- The SoftForm Pullover Bra is best suited for asymmetrical, athletic, and sensitive post-surgery breast shapes.
- A leveled up version of our V-Neck Bra, the SoftForm Pullover provides enhanced all day comfort with its buttery smooth fabric, back and side smoothing, and full bust support with a wider strap!
- The SoftForm Pullover Bra is a pull-over style bra with wide, supportive straps that rest gently on your skin. It has an extremely soft, brushed lining that feels like a dream against skin. It's a non-adjustable style that's optimized for comfort.
- Our SoftForm Pullover Bra is equipped with a bonded cradle that's stabilized at the center front. Additionally, side-bust boning keeps your chest centered. Full coverage, molded foam cups provide extra shaping and support. Wide wings and a supportive band also add stability while maximizing comfort.
- The ideal method to care for your SoftForm Pullover Bra is by handwashing and air drying. If that doesn't work for you, don't worry! You can machine wash it on a delicate cycle with cold water and similar colors. Always remember to air dry.
- The SoftForm Pullover Bra is best suited for asymmetrical, athletic, and sensitive post-surgery breast shapes.
- A leveled up version of our V-Neck Bra, the SoftForm Pullover provides enhanced all day comfort with its buttery smooth fabric, back and side smoothing, and full bust support with a wider strap!
As Seen In
"In all my many years on this planet, I've never had a bra that felt this good to wear."
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